And now, with UA Freedom, we proudly announce our commitment to the military and public safety officials who risk their lives protecting our house. The “protect this house” slogan has been used across Under Armour’s marketing campaigns, usually as a metaphor for intensely competitive approaches to sport and exercise.
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What does Under Armour’s slogan mean?
Now Baltimore-based Under Armour (NYSE: UAA) is trying to motivate athletes around the world with a message of perseverance and overcoming adversity with a new slogan: “The only way is through.”
What is the purpose of Under Armour?
Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation. Today, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and equipment.
Who is in the Under Armour commercial the only way is through?
An authentic film shot on location featuring three impressive women – Larissa Herden, Fleur de Jong, and Laura Freigang -, a short story about being an athlete and never cutting corners.
What is the best slogan?
What Are the Best Advertising Slogans of All Time?
- Nike – Just Do It.
- Apple – Think Different.
- Wendy’s – Where’s the Beef?
- Coca-Cola – Open Happiness.
- L’Oreal – Because You’re Worth It.
- M&Ms – Melts in Your Mouth, Not in Your Hands.
- De Beers – A Diamond is Forever.
- Wheaties – The Breakfast of Champions.
What is the symbol for Under Armor?
Under Armour
| Under Armour’s headquarters in Baltimore | |
|---|---|
| Traded as | NYSE: UAA (Class A) NYSE: UA (Class C) S&P 400 components (A & C) |
| ISIN | US9043111072 US9043112062 |
| Industry | Textile, sports equipment |
| Founded | 1996 |
What is Under Armour’s brand promise?
The Under Armour brand promise aims to inspire, enable and empower human performance through innovative athletic products and compelling experiences.
What are the values of Under Armour?
Under Armour core values comprise “love athletes, stand for equality, fight on together, create fearlessly, always connect, stay true, think beyond, and celebrate the wins. “ All these are critical aspects that have kept the company together and performing at its level best.
What strategy does Under Armour use?
Under Armour uses value-based pricing strategy for its products as they are known for their advanced quality. Although the company has a lot of well established brands as competitors but still it is able to charge a little extra than them for its products on the basis of superior innovative materials and fabrics.
Who is the girl in the Under Armor commercial?
In the ad, Auburn women’s basketball guard Annie Hughes and Auburn football linebacker Chandler Wooten are seen on the squat rack while teammates encourage them to complete their lift.
Who is the woman in the Under Armour commercial?
A first of its kind, live social experiment. The campaign featuring Gisele Bündchen activated a two way, cultural discussion with athletic females.
Who is the blonde girl in the Under Armour commercial?
Dawn Rochelle Warner
| Dawn Rochelle | |
|---|---|
| Modeling information | |
| Height | 5 ft 8 in (1.73 m) |
| Hair color | Blonde |
| Eye color | Blue |
What is the most famous slogan of all time?
De Beers: “A diamond is forever.”
According to Advertising Age, this is the single most recognized slogan of the 20th century, with an estimated 90% of American consumers still claiming to identify it, a whopping 73 years after its creation.
What is Apple’s slogan?
The slogan “Think different” was created by Craig Tanimoto, an art director at ChiatDay, who also contributed to the initial concept work.
Why is Under Armour so popular?
Since its inception, Under Armour has been perceived as an extremely masculine brand, with most women viewing it as being male-centric. Under Armour’s approach to female apparel was always kind of an afterthought, where products were simply adapted from men’s apparel and made to look slightly more appealing to females.
Is Under Armour still popular?
2021 was a notable year for Under Armour. It was the year Lululemon’s revenue overtook Under Armour’s. The athleisure brand brought in $6.3 billion to Under Armour’s $5.7 billion, amounting to 42% growth, with plans to double that amount by 2026. Under Armour’s sales growth, by contrast, was in the mid-20% range.
Is Under Armour a good company?
Labour conditions. On the labour front, Under Armour is rated ‘Not Good Enough’. While some of its supply chain is certified by FLA Workplace Code of Conduct (including all of the final stage of production), the brand lacks transparency and received a score of 21-30% in the Fashion Transparency Index.
What are the key elements of Under Armour’s strategy?
The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” – To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.
What can be Learnt from Under Armour’s marketing strategy?
Through its UA Community, Under Armour engages with audiences, sharing its corporate values, philanthropic initiatives, and ways in which buyers can get involved. This organic interaction goes a long way to earning buyers’ respect, consideration, and positive brand perception, thereby influencing long-term loyalty.
We’re primarily responsible for creating, implementing, and operationalizing policies, standards, procedures, and structures related to labor, health and safety, environment, and transparency.
How is Under Armour unique?
Their innovations work to fulfill the company’s mission of making athletes better, keeping them comfortable so they can focus on what they do best… winning. UA’s”Performance DNA” is sewn into every stitch of Under Armour apparel, and is designed to conquer any condition, any game, and anybody out there.