Yet NIKE owns no factories for manufacturing its footwear and apparel, which make up ~88% of its revenues. Instead, manufacturing is outsourced to third parties because of the cost advantages of doing so. Most raw materials in NIKE’s supply chain are sourced in the manufacturing host country by independent contractors.
In this post
Does Nike outsource its manufacturing?
Nike has no manufacturing plants of its own but chooses to outsource the work to contractors in the Philippines, Vietnam, China, Indonesia, and Taiwan. There are 500,000 people worldwide involved in the production of Nike footwear.
Why did Nike decide to outsource?
Because Nike is able to more efficiently produce its product and reduce costs due to outsourcing, it can more competitively price its products. This enables Nike to price its brand at a competitive rate with other companies that sell a similar product.
Why does Nike manufacture its products overseas?
The reason that Nike has all of its major factories in Asia is due to the low cost of wages and the ability to produce high quality products for a fraction of the cost of that in North America.
Why does Nike choose to manufacture in those countries instead of in America?
Nike opened its first factory in Mainland China in 1981. Back in the mid-1990s, Jardine Fleming Securities came up with the Swoosh Index, which was its theory that once Nike selects a country for its newest factory site, economic growth, rising stock markets, and other foreign companies follow.
Why does Nike outsource to Vietnam?
Attracted to the low labor costs in Vietnam, Nike first set up shop in the country in 1995. Even now, labor costs in Vietnam are estimated to be 50 percent lower than in China, a fact that no doubt contributed to Vietnam surpassing China as the leading producer of Nike footwear in 2010.
Where do Nike manufacture their products?
Almost all Nike shoes are manufactured outside of the United States. The leading manufacturer of Nike shoes is China and Vietnam each accounting for 36% of the total manufactured world wide. Indonesia accounts for 22% and Thailand for 6% of the Nike shoes that are being produced world wide.
Where does Nike outsource their products?
China, Vietnam, Thailand, Indonesia, Sri Lanka, Pakistan, and Malaysia accounted for most of the apparel production. The top five apparel contract manufacturers together accounted for ~34% of NIKE’s apparel production. One apparel contract manufacturer accounted for over 10% of production.
Does Nike offshore or outsource?
Nike does still use offshore outsourcers for testing work because the cost savings, in that case, make sense. The Nike work has given Catalyst, a 200 employee company, some visibility. The company has been around since 2001, but didn’t have anyone in a marketing position until this year.
What is Nike’s manufacturing process?
Nike never has a practice of manufacturing its products but it outsources the manufacturing process to the suppliers, who are called the “contractors”. These products are manufactured in 600 contract factories with a workforce of more than 800,000 employees all over the world in 46 countries.
Why is Nike company so successful internationally?
The company accomplished this through its product innovation, high status merchandise that demands greater full-price sales, digital capabilities, and strong global network. Here’s the breakdown of Nike’s growth in world markets over the past five quarters. Data source: Nike quarterly reports. YOY = year over year.
When did Nike start to outsource?
The company’s founder, Phil Knight, came up with the idea of outsourcing manufacturing jobs to cut costs while attending Stanford Business School in the early 1960s, according to the Wall Street Journal. The company now has 68 factories in the U.S., representing just 9% of its manufacturing facilities.
How does Nike operate internationally?
Nike became an international company when it opened an office in Taiwan in 1975, it now has branch offices all over the world. Almost all of Nike shoes are made outside the US in Asia and Latin America. Nike does not make the shoes themselves, they contract production out to other companies.
How does Nike outsource to third world countries?
Nike is synonymous with globalization. Over the past two decades, Nike has been one of the pioneers in outsourcing production to the developing world. Today, Nike’s contracted factories employ 1.02 million workers in 42 countries to produce all its products, with 29% of product made in China and 44% in Vietnam [1] [2].
What is the key to Nike’s production strategy?
Minimizing Manufacturing Overhead
The key to Nike’s efficiency is its low overhead manufacturing costs. Instead of owning and operating its own factories, Nike’s footwear division solicits the services of independent contract manufacturers located in fourteen countries around the world.
Why are Nike shoes made in Vietnam?
Labor laws in Vietnam are stricter than in many Asian countries, and Nike says it complies, or does even better, in every category. For example, the minimum age in this country for factory workers is 15. In Nike’s footwear factories, workers must be 18; in its garment factories, they can be 16.
Which company outsources the most?
Top US companies that outsource their operations
| 1. Google | Multinational technology company |
|---|---|
| 4. Wells Fargo | Financial services firm |
| 5. Nike | Footwear manufacturing company |
| 6. Hewlett-Packard (HP) | Information technology corporation |
| 7. IBM | Technology and consulting enterprise |
Does Nike outsource labor?
Even though Nike is registered as an “American Corporation” not a single shoe is assembled in the United States[3]. Nike uses outsourced labor because it is closer to the raw materials Nike uses and it lowers the cost of production which allows for a wider profit margin.
How many countries does Nike manufacture in?
We sell our products in 170 countries. We have more than 30,000 worldwide employees. We have a dozen brands that serve more than 30 major sports and consumer lifestyles. We work with 600+ factory partners.
Where are Nike factories located in the world?
Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia.
Does Nike sell different products in different countries?
Nike sells different type of product for the different countries due to different countries have a different lifestyle. Nike also produces some limited product for people who like to follow the trend as their collection. And some of them will sell it with higher price due to the product is limited.