1964. Canadelle, a leading Canadian lingerie manufacturer, designed and patented a revolutionary new push-up plunge bra, the Wonderbra. It was so called because, through intricate engineering and 44 vital components, it created a fabulous cleavage where nature had neglected to do so.
In this post
Why is it called a Wonderbra?
Original “Wonder-Bra” design
Israel Pilot designed an improved cup with a diagonal slash, shoulder strap attachment. This innovation on existing bra design provided more comfort and freedom of movement for the wearer. He also coined the name “Wonder-Bra” in 1935.
Why was the Wonderbra invented?
Since the 1960s padded bras have been so popular that one style or another has remained on the market. The Wonderbra was created by Canadian designer Louise Poirier in 1964. With fifty-four separate elements, the bra was designed to dramatically alter the shape and direction of cleavage.
Who modeled the Wonderbra?
onderbra’s 1994 “Hello Boys” advert was one of the most well-known and sensational, attracting criticism that it was demeaning to women. But its star, model Eva Herzigova, has insisted the poster was “empowering”, adding she believes it changed modern advertising for good.
Is Wonderbra going out of business?
The South African manufacturer of the underwear brands Playtex and Wonderbra is closing its doors. Netwerk24 reports that Hanes has applied for voluntary liquidation. The Durban-based company has the licence to manufacture Playtex and Wonderbra in South Africa and other African countries.
What does Wonderbra mean in English?
noun. Trademark. An underwire, padded bra designed to enhance the wearer’s cleavage.
What is a Miracle bra?
The Miracle Bamboo Bra is a soft wireless bra that offers comfort and support all day long. Smooth and soft,Easy front closure,Wireless support,Wide comfort straps. Easy Front Closure!
What happened to the Wonderbra?
The bra itself, and the shape it created, had fallen out of fashion by the 1980s and was seen as out-of-date and unattractive by most women. Advertising support for the Gossard Wonderbra had been negligible over that period.
Why is Playtex closing?
“The decision to file for liquidation follows the placing in business rescue of a major client of the business, as well as the ongoing poor economic conditions in South Africa, which have been exacerbated by the impact of Covid-19.” However, the decision to liquidate meant 735 employees would lose their jobs.
Who bought Playtex?
Later that year Playtex Products was acquired by Energizer Holdings for $1.16 billion.
How do u measure for a bra?
Stand upright without a bra on, and using a measuring tape, measure around your back and under your bust, where the band of a bra would usually sit. Make sure the tape is going around in a steady, even line. It should feel snug, but not tight. Measure in inches: if you land at an even number, that is your band size.
Where are Playtex Products manufactured?
Playtex Products is located in New Providence, New Jersey, United States .
Who invented the Cross Your Heart bra?
In 1965 Playtex introduced the Cross Your Heart Bra. Today it remains one of the best-known brands in the United States and is the second bestselling brand of Playtex bra, with the 18-Hour Bra filling out the top spot.
Which company made the Cross Your Heart bra?
Playtex
The perfect support bra created by Playtex
The famous Cross Your Heart bra was created in the 1960s and quickly became a firm favourite amongst women for its iconic X-chest construction that separates and lifts the breasts whilst ensuring the perfect fit.
What’s the biggest cup size?
Annie Hawkins-Turner has the largest natural breasts in the world. Her bra size is 102 ZZZ.
Which cup size is bigger B or C?
If your bust size is less than 1 inch bigger than your band size, you’re a cup size AA. 1-inch difference = A. 2-inch difference = B. 3-inch difference = C.
What is the sister size to 36DD?
SISTER SIZE UP: One actual size larger than your current Band size AND one letter name smaller than your current Cup. For example, if you wear a 34C, your Sister Size UP would be 36B.
SISTER SIZE CHARTS:
| 36 BAND SIZE | ||
|---|---|---|
| Current Bra Size | Sister Size DOWN | Sister Size UP |
| 36C | 34D | 38B |
| 36D | 34DD(E) | 38C |
| 36DD(E) | 34DDD(F) | 38D |