From rebranding to finding newer ways to attract customers, big brands around the world are trying to adjust to the new normal even as they continue to fight the menace of Covid-19. Some leading international firms changed their logos in 2021 to keep up with their visions.
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Why are companies changing their logos?
The new logo is supposed to provide a fresh representation to the company and showcase the combined identity of both. A new logo might also be created when a company gets divided and another entity is being created with new management.
Why are companies changing their logos to minimalist?
With minimalism, you don’t have to do a lot of explaining in your logos and can communicate with people through shapes, colours, fonts and typography. This makes it easier for people to understand what you have to say even if they are from different cultures or speak another language.
Why are logos becoming more simplified?
A simpler logo makes it more digestible for the consumer to process. This does not mean that the brand message and values are compromised, rather the redundant is stripped away and only the core elements are communicated. Ironically, this idea of keeping it simple has always been a tenet of brand design.
Why are old logos coming back?
In recent years, brands are changing their logos in order for them to display well across digital mediums such as social media or mobile apps. Sometimes trends simply change and your current branding becomes outdated.
Why are brands going flat?
Seeing these giants going for flat has motivated other major brands to do the same. The reason being, previous logo styles followed strict rule-gradients, shadows, and other visual enhancements. However, flat design logos focus on clarity and versatility and reflect a modern look with vector-friendly graphical shapes.
Why are logos flat now?
“The place where most brand interaction is happening these days is on your phone, so having a logo that’s flatter and simplified allows it to scale down to mobile sizes and allows it to be more flexible and change color. The brand can take it and reimagine it in different ways—give it motion, give it more life.
What was the old Apple logo?
The Newton Plaque from 1976 was the first-ever Apple logo. It was designed by Wayne and was an image of Isaac Newton sitting under a tree with a book when an apple fell on his head. The image depicts Newton discovering gravity and even includes a poem quote by William Wordsworth.
Why is minimalism a logo?
A minimalist logo strips away unnecessary embellishments and colors to create a mark that is just as impactful as an intricate design, if not more so. Don’t confuse minimalism with a plain or unfinished look. Minimalist logos may be simple, but they are not simplistic.
How do you simplify a logo?
10 Tips to Simplify Your Logo
- The talent of a good designer (in any discipline) is understanding restraint and when more is just…well…more.
- (1) Choose one key concept or brand personality aspect to communicate.
- (2) Can your concept be abstracted, rather than literal?
- (3) Purge unnecessary graphic elements.
Why did Pizza Hut change their logo?
The logo is the latest change for Pizza Hut as competition tightens with its closest competitors, Domino’s (DMPZF) and Papa John’s (PZZA). In May, Pizza Hut changed the recipe of its “Original Pan Pizza” with a new cheese blend, sauce and pan.
Are 3D logos coming back?
4. A refined take on 3D logos. Once a hallmark of the early ’00s, the 3D logo is new once again. While they may not be literal 3D depictions of objects, animals, or people like they were 20 years ago, the 3D logo of 2022 is more refined and nuanced, bringing this bold design choice back down to earth.
When did Burger King change their logo?
In 1969, the restaurant adopted a logo very similar to Burger King’s current logo design – one that features the name of the restaurant sandwiched between two buns. This design was slightly revised in 1994 when the brand decided to alter its color scheme and was redesigned for the final time in 1999.
Why did Burger King change their logo back?
“The redesigned logo reflects a new era for Burger King and its commitment to fresher, cleaner ingredients is best represented by looking back to simpler, less processed times,” Millman said about the rebrand. Heller felt similarly, noting that the new design nods back to the original concept.
Is flat design going away?
There are signs that flat design might be on its way out. Google’s material design is bringing some skeuomorphism back into our lives, and Apple’s recently revamped design language for iOS 10 has softened the company’s hard-line on flat design.
Why is there a bite in the apple?
Now we know the question that’s on everyone’s minds – why has the logo got a bite missing? According to Apple Explained (opens in new tab), Janoff put the bite in the Apple because without it, people found it hard to identify as an apple. In fact, the logo was often confused with a cherry (see below).
Why is apple rainbow out of order?
The Design Process
Janoff has admitted that there was no specific reason behind the use of those colors or their order. The only color requested to be at the top was green since it was closer to the leaf, and Jobs wanted to connect those two design elements.
Why is the apple logo half bitten?
Software giant Google also made a significant change to its logo in 2015 as well as in the logo of its operating system Android. Many also claim that the bite in the logo of Apple was to create a buzz among computer enthusiasts as it rhymes with a byte, a unit for data in the computing and telecommunication segment.
What is a modern logo?
According to Design Shack, “Modern logo design is a collection of classic and trending elements, all of which combine together to create a brand mark that feels fresh. Today’s modern design is exemplified by sleek lines, simple lettering, color, and highly defined elements.”
What is a 3D logo?
Unlike a typical two-dimensional logo, a 3D logo is a logo which has been rendered in three dimensions, thereby creating a noticeable perception of depth. A professional, well-made 3D logo is visually striking and immediately grasps the attention of anyone who happens to glance in its direction.
What is a watercolor logo?
What is a watercolor logo? A watercolor logo usually includes a splash of color in the background, with typography or graphic elements placed over the brush strokes or watercolor shapes. These designs can quickly convey a particular brand identity. “Watercolor is going to fit a certain type of business.