Who Wears Aquascutum?

Aquascutum trenchcoats have been worn by royalty, political leaders and celebrities ranging from three Princes of Wales, Sir Winston Churchill and Baroness Thatcher to Humphrey Bogart, Lauren Bacall and Michael Caine.

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Is Aquascutum a luxury brand?

Aquascutum was a British-based luxury clothing manufacturer and retailer. It is currently owned by Shandong Ruyi.

What is Aquascutum known for?

The quintessential British clothes retailer Aquascutum was founded in 1851 by tailor John Emary. Its name is derived from the two Latin words “aqua”, meaning water, and “scutum”, meaning shield. Mr Emary developed tailored waterproof clothing and patented the first chemically treated waterproof fabric in 1853.

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Is Aquascutum still a good brand?

The brand is famous for its quality craftsmanship and luxurious fabrics. It’s creator made Aquascutum famous for rainwear, creating waterproof wool – which today, is known to be one of the greatest technological advances in waterproof fabrics.

Is Aquascutum still going?

In April this year, despite Harold Tillman’s best efforts, Aquascutum fell into administration leaving 250 jobs in the hanging. A few weeks later the company was sold for £15 million to a subsidiary of YGM Trading, who already owned the brand rights within Asia, saving 100 jobs.

Is Aquascutum made in Italy?

The quintessentially British brand Aquascutum trades on the fact that its garments are “crafted in England”, yet has shifted the production of all but its “core products” abroad. Last year it announced that the Italian firm Antichi Pellettieri would produce its neckwear, scarves, bags and shoes for 2008.

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When did Aquascutum close?

On Sunday 7 August, Aquascutum’s iconic store at 100 Regent Street will open its doors for the last time. For the past 110 years, the brand’s formidable London flagship has been at the heart of the capital’s shopping district, but, due to soaring rent prices and a sizeable offer for its lease, is to be no more.

Where was Aquascutum factory?

Last Friday I had the pleasure of being invited to the old Aquascutum factory in Corby, Northamptonshire; now open for business again under new owners, and re-inventing itself as one of the biggest CMT* units in Britain.

Are Aquascutum trench coats waterproof?

Waterproof, self ventilating, and with a range of practical features specifically intended for use by the army officers meant that the Aquascutum trench coat was an instant hit with army. This reliable coat was then adapted to suit the everyday needs of the general wearer, becoming a staple part of British fashion.

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Did Aquascutum go out of business?

Luxury clothing retailer Aquascutum, best known for its trenchcoats, has gone into administration, putting about 250 jobs at risk. Harold Tillman and Belinda Earl bought the business in 2009 after it had made a £24m loss the previous year.

Where is Paul Smith made in?

Amongst many other things, Paul Smith is known for suits and many of those suits are made in Italy, using Italian cloths. Also many of our other suppliers for knitwear and so on are based in Italy.

What do trench coats symbolize?

Because of the devastation wrought by the war, though, a need to promote working-class infantrymen to officer roles soon arose. For these men of humble birth, known as “temporary gentlemen,” the trench coat quickly became a symbol of status and class.

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When should you wear a trench coat?

They are quite lightweight but they are great for layering, which makes them excellent jackets to wear during the fall and spring. If you live somewhere with a mild or warm climate, you can also wear them during the winter (in fact, this might be your main option if it’s still too warm in the fall and spring).

Who wears trench coats?

Over a hundred years later and Burberry and Aquascutum are still best-known for their trench coats. Modern British style icons like Kate Moss, Cara Delevingne, and Alexa Chung can regularly be spotted wearing this iconic heritage style (although its popularity reaches far beyond the UK).

Who Wears Aquascutum?