Carolyn Davidson (graphic designer)
| Carolyn Davidson | |
|---|---|
| Nationality | American |
| Alma mater | Portland State University |
| Occupation | Graphic designer |
| Years active | (retired in 2000) |
In this post
Who owns Nike Swoosh?
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
How much did the Nike Swoosh cost?
$35
But you’d be wrong if you thought that. In reality, the Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. Her invoice total for this important piece of design history? $35.
Who made Nike Swoosh?
Carolyn Davidson
The well-known swoosh – that is, the comma used as the emblem of the Nike logo – was created in 1971 by graphic design student Carolyn Davidson. The logo was created for the company that was then called Blue Ribbon Sports.
How did Nike get the swoosh?
Originally named Blue Ribbon Sports, Phil Knight’s newly dubbed Nike in 1971 needed an official mark. So, Knight, then an accounting instructor at the downtown Portland State University, turned to an eager graphic design student, Carolyn Davidson, to create a logo for a brand named after the Greek goddess of victory.
What is Nike’s net worth?
In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Nike, Inc.
How much did the Apple logo cost?
NeXT – $100,000
His willingness to go toe-to-toe with Apple cost Steve Jobs $100,000 to create his logo design and brand identity.
What was Nike’s original name?
Blue Ribbon Sports
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
How much did the guy who made the Nike logo make?
The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos. That’s a little over $200 when you adjust for inflation. The $35 payment came from Phil Knight offering Carolyn $2 per an hour for original design work. The good news?
How much is the Coca Cola logo worth?
$0
Coca-Cola: $0
He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time.” The best things in life are free.
Who is Nike owned by?
4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.
How much did Adidas pay for their logo?
With no intention to give up on its planned logo, Adidas struck a deal to buy the trademark from Finnish sports brand Karhu. After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros — roughly $1,800 — and two bottles of whiskey.
Why is the Nike logo black?
The original Nike ‘Swoosh’ logo wasn’t black as we see it today. For a very long time, Nike used red and white color palette on its logo. The company motive behind the color scheme was that red stood for energy, passion and joy and white expressed nobility, purity and charm of the brand.
How much is Phil Knight worth?
He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company. As of July 23, 2020, Knight was ranked by Forbes as the 24th richest person in the world, with an estimated net worth of US$54.5 billion. He is also the owner of the stop motion film production company Laika.
What does Nike stand for?
the Greek goddess of victory
Definition of Nike
: the Greek goddess of victory.
What does the Nike logo symbolize?
At its most fundamental level, the Nike Swoosh represents motion and speed. The shape depicts an arc of movement. The word ‘swoosh’ is onomatopoeia for the sound you’d hear as Lebron James or Michael Jordan zips past you en route to a spectacular dunk. In Greek mythology, Nike is the Winged Goddess of Victory.
Does Nike Own Jordan?
Air Jordan is a line of basketball shoes and athletic clothing produced by American corporation Nike.
Air Jordan.
| The silhouette of Michael Jordan served as inspiration to create the “Jumpman” logo. | |
|---|---|
| Product type | Basketball Shoes, Clothing |
| Owner | Nike |
| Country | United States |
| Introduced | November 17, 1984 |
Is Adidas more successful than Nike?
The biggest apparel brand in the world
U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world’s most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together.
Is Adidas or Nike worth more?
The brand value of Nike has increased year-on-year since 2010 and reached around 42.5 billion U.S. dollars in 2021. In comparison, the adidas brand was valued at approximately 13.4 billion U.S. dollars in 2021 – increasing for the sixth consecutive year following two years of decline.
What was the most expensive logo?
Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000. ANZ logo has established itself as the most expensive logo in the world. This logo was made during the merger of two enormous banks and was the consequence of joining the initial letters of their name into one abbreviation.
What is the highest price logo?
We’ve put together a guide to the 10 most expensive logos in the world.
- Symantec Brand & Acquisition – $1,280,000,000.
- British Petroleum Logo & Marketing – $210,000,000.
- Accenture Logo Design – $100,000,000.
- Posten Norge (Rebrand) – $55,000,000.
- Australia & New Zealand Banking Group (ANZ) Logo – $15,000,000.