The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.
In this post
Who invented Just Do It slogan?
Dan Wieden
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2
Did Gary Gilmore say Just Do It?
Unlike most death row inmates, Gilmore had famously demanded to be killed as soon as possible. In the seconds before he got his wish, his final words were: ‘Let’s do it’. In 2015, advertising executive Dan Wieden said that Gilmore’s words had inspired him to dream up sportswear giant Nike’s famous ‘Just Do It’ slogan.
Where did Just Do It come from?
It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.
Who was the first person to say Just Do It?
Nike debuted the slogan in a 1988 commercial about an 80-year-old runner named Walt Stack.
What was Nike’s first slogan?
The criminal said: Let’s do it. Wiener didn’t like Let’s do it, so he changed it to Just Do It. The criminal mentioned before was Gary Gilmore, who grew up in Portland, the hometown of both Nike and Wieden+Kennedy.
Why did Nike change their slogan?
Known for its “Just Do It” tagline, the sportswear company is switching its motto to “Don’t Do It” as a plea to people not to overlook these acts of racism. The campaign is made with the help of Wieden + Kennedy Portland agency and took the form of a video.
What were Gary gilmores last words?
In 1977, Gilmore was the first person to be executed since the end of the ban. Defiantly facing a firing squad, Gilmore’s last words to his executioners before they shot him through the heart were “Let’s do it.”
When did Nike first use Just Do It?
Launched in 1988, the Nike “Just Do It” campaign featured professional and amateur athletes talking about their accomplishments and the emotions they feel as they exercise.
How was Gary Gilmore put to death?
The 35-year-old, an abused child who spent much of his life in prison, not only accepted his fate—he chose to die by firing squad. The decision made Gilmore the first person to be executed in the United States since the Supreme Court struck down the death penalty in 1972.
What is Nike’s current slogan?
Before Colin Kaepernick and “Just Do It,” there was Gary Gilmore and “Let’s Do It.” In a plain T-shirt with a bag over his head, Gilmore was strapped into a chair, waiting for a firing squad to execute him at Utah State Prison.
What is Apple’s slogan?
Think different
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWAChiatDay. The slogan has been widely taken as a response to the IBM slogan “Think”.
What is Just Do It meaning?
Simply means doing something in a straightforward manner. If you want to write a book then to ‘Just Do It’ would be to go about it in a straightforward manner; to me that is to put your bum on a chair.
What inspired Just Do It for Nike?
Gary Gilmore’s
‘Just Do It’ was inspired by Gary Gilmore’s final words
According to Norman Mailer’s acclaimed novel “The Executioner’s Song,” Gilmore was asked if he had any last words before the sentence was carried out by the five-firing squad. He responded, simply, “Let’s Do It.”
Do it meaning?
to engage in sexual intercourse
do it in American English. Informal. to engage in sexual intercourse.
Does Kit Kat have a slogan?
Since 1957, Kit Kat (which Nestlé prefers to write as KITKAT in a single word, all-caps style) has used the “have a break, have a Kit Kat” slogan, created by agency J. Walter Thompson London.
What’s the slogan for McDonald’s?
Over the past 13 years, “I’m Lovin’ It” has gone on to become by far the longest-running McDonald’s slogan in history.
What is Coke’s slogan?
Taste the Feeling
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.
Does Gucci have a slogan?
Quite a few brands do not use taglines at all. Almost all fashion and fragrance brands do not use slogans. Gucci, Louis Vuitton, Prada, and Zara do use simple phrases in the advertisements, but they speak to the theme of the ad and not the brand.
What is the slogan of Starbucks?
It’s Starbucks. Brewed for those who love Coffee.
What is the slogan of Amazon?
Amazon Slogan: Work Hard, Have Fun, Make History.