Sporting goods and fitness shoppers are an important target audience not only for sporting gear and sportswear brands but also for outdoors and adventure travel brands, wearable health tech, and even health supplement consumers.
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What age is the target market for sportswear?
The CEO Ben Francis spotted a gap in the sportswear market which was the lack of affordable activewear for young gym-goers. They owe their success to keeping their focus on this niche market for people aged 16-30, along with a strong social media presence.
What age group buys the most activewear?
The wealthy largely favors activewear, particularly the 25-44 age group who earn upwards of $100,000, as the most popular item associated with the category – yoga pants – can cost anywhere between $75 and $100. The younger adults aged 18-24 fall below this spending cap.
What is the sportswear market?
The global sportswear market size was estimated at USD 262.51 billion in 2019 and is expected to reach USD 288.42 billion in 2020.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 288.42 billion |
| Revenue forecast in 2025 | USD 479.63 billion |
| Growth Rate | CAGR of 10.4% from 2019 to 2025 |
| Base year for estimation | 2018 |
How is the sportswear market segmented?
The sports apparel market has been segmented based on end user, distribution channel, and region. On the basis of end user, the market is divided into children, men, and women. Based on distribution channel, it is segmented into E-commerce, supermarket/hypermarket, brand outlets, and discount stores.
Who is Nike’s target customer?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What gender buys more sportswear?
While they’re most likely to purchase sports goods, Mintel research indicates that men are also more likely to have bought sporting apparel for non-sports use: on average 50% of purchasers bought sport clothing for non-sports use, rising to 55% of men.
Who buys the most activewear?
Consumer purchases
According to a September 2021 survey, the generation that buys the most sportswear is the Millennial generation. Almost 60 percent of respondents born between 1980 and 1994 had bought sportswear in the previous 24 months.
How big is the market for sportswear?
The global sportswear market size is significant, and experts predict that it will continue to grow in the upcoming years. In 2021, for instance, it’s estimated that the market was worth more than $366 billion, and it’s predicted to reach $455 billion by 2024.
Nike. Owned by: Nike, Inc. Nike remains the biggest sportswear brand in the world. With a revenue nearing $45 billion now, the Oregon-based American company has been and still is quite comfortably in the lead within the global sportswear market.
What are the trends in the sportswear industry?
Trends Shaping the Athletic Apparel Industry Outlook For 2022
- 1) Growth of “Athleisure”
- 2) Rise of Yoga Culture.
- 3) Increased Demand for Sustainably Sourced Apparel.
- 4) More Interest in Fair Labor Promotion.
- 5) 90s Influence in Athletic Apparel.
- 6) One-Piece Activewear Popularity Rising.
- 7) More Size Inclusivity.
Is the sports apparel industry growing?
A new study from Future Market Insights (FMI) shows that the athletic apparel market is steadily growing. The gym apparel market share is expected to reach $384.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.2%.
Is the sports apparel industry competitive?
The growing demand for sports apparel has led to the development of innovative product at an affordable price. The existing players are focusing on expanding their product base and geographical expansion to increase the company presence. Therefore, competitive rivalry in the market is moderate.
Who is the target market for sneakers?
Data shows that the target market for Nike shoes includes Millennials (24–39-year-olds) and Gen Z (9–24-year-olds). Presumably, many Millennials are buying sneakers for their young children. Men still buy more sneakers than women, but the gap is closing.
What age group does Nike target?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
What is Nike’s main market?
the United States
Although sales in non-U.S. markets have grown considerably over the years, Nike’s core market remains the United States, as approximately 40 percent of the company’s global revenue was made in this country alone.
What gender buys the most clothing?
Female
As of April 2019, 68 percent of female U.S. online shoppers had purchased clothes, shoes, or accessories online in the past month.
| Characteristic | Share of respondents |
|---|---|
| Female | 68% |
| Male | 52% |
| Total | 60% |
What do females buy the most online?
| Characteristic | Male | Female |
|---|---|---|
| Fashion, clothing and accessories | 49% | 71% |
| Health and Beauty | 33% | 54% |
| Toys and baby equipment | 31% | 46% |
| Books, CDs and other physical media | 44% | 45% |
Who buys the most clothing?
Which countries consume the most? Number of apparel units purchased per country in 2017: China (40 billion units), the US (17 billion), India (6 billion), Japan (3.3 billion), Brazil (2.3 billion), Germany (2.2 billion), UK (2.1 billion), Russia (2 billion), France (1.5 billion) and Italy (1.3 billion).
What do active wear people look for?
Fabric Quality
And if you plan on sweating in your pants, then you should definitely look for material that is sweat-wicking and breathable. However, if you plan to only wear pants as a top layer before and after your workout, then sweat-wicking material isn’t as important, Leavell says.
Is activewear a saturated market?
“Our extensive analysis shows that activewear is not a saturated market – rather, with more newcomers it’s an aggressively competitive and growing industry,” says Katie Smith, senior retail analyst at Edited.