Interview: Abhishek Ganguly, managing director, PUMA (India & Southeast Asia)
In this post
Who is the CEO of Puma?
Bjørn Gulden (*1965) has been Chief Executive Officer (CEO) of PUMA SE since July 2013. The Norwegian native has an extensive international experience of more than 20 years in the sporting goods and footwear industry.
How did Puma enter India?
The case study dives into how the German brand achieved this level of success through their ability to identify trends and their capacity to reach and connect with their audience effectively. Puma entered the Indian market in 2006. They were the last among competitors like Nike and Adidas to enter the market.
Is Puma profitable in India?
Data from the registrar of companies (RoC) shows that Puma India had a revenue of Rs 2,044 crore in 2021, up from Rs 1,215 crore in 2020. In that pandemic year, revenue had fallen 14% compared to 2019, when it was Rs 1,413 crore. Rivals Adidas, Nike and Reebok will complete their current financial year only in March.
How much money is Puma worth?
What is Puma’s net worth? Puma is an American public relations executive and reality television personality who has a net worth of $150 thousand. Puma grew up in the Bronx, and earned his nickname as a graffiti artist.
What does Puma stand for?
“People United Means Action” (or PUMA) was a political action committee in the United States that opposed the Democratic Party leadership and the nomination of Senator Barack Obama as the Democratic candidate for President in the 2008 presidential election.
Which is the biggest sports brand in India?
List of top 10 best Indian sports brands
| S.N | Indian Sports Brands | Founded |
|---|---|---|
| 1 | Cosco Sports | 1980 |
| 2 | Nivia | 1934 |
| 3 | Shiv-Naresh | 1987 |
| 4 | Tyka | 2009 |
Is Nike successful in India?
The premium-brand sportswear market in India is estimated to be near $1 billion, 75% of which is controlled by Reebok and Adidas. Nike’s market share is closer to 15% to 20%, meaning that (by a rough estimate) India accounts for only 1% of Nike’s total sales.
Is Virat Kohli brand ambassador of Puma?
German sports brand Puma, which had inked a Rs 110 crore deal with Kohli in 2017 for a period of eight years, has also backed him. “Virat Kohli leaves behind an outstanding legacy of captaincy. He is an exceptional performer as a leader, a player and overall as an athlete.
Who is PUMA ambassador?
Sports company PUMA has signed Mercedes-AMG Petronas F1 Team driver George Russell as a brand ambassador making the young British driver part of its lifestyle and performance program.
How many PUMA stores are there in India?
In offline retail, Puma India runs about 411 exclusive brand outlets, of which 51 were opened in 2021.
What is Reebok’s net worth?
Adidas acquired all of the outstanding Reebok shares and completed the deal valued at $3.8 billion.
Who buys Puma?
On 10 April, the French conglomerate PPR (which became Kering in 2013) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. The deal valued Puma at €5.3 billion.
Why Puma is a good brand?
Puma has gained a reputation for their stylish products having a more urban look to them and they’re quite popular with younger generations due to their fashionable appearance. Due to major competition from both Nike and Adidas, Puma began to diversify by entering the fahion industry in order to survive.
Who is Pumas target market?
Thus, the brand’s customer base is led by young people between the ages of 20 and 35. Puma customers belong to the upper-middle class, a group that cares about leading a healthy and hygienic lifestyle.
What sport brand is best?
- Nike. Nike is known as the biggest sports brand in the world.
- Adidas. Founded in 1949 as a European sports shoe brand, Adidas has been a staple of international sports for years, especially European Football (soccer).
- Puma. Puma has had a resurgence in recent years.
- Under Armour.
- Reebok.
- New Balance.
- Jordan.
- Champion.
Is Nivia an Indian brand?
Nivia Sports is an Indian corporate and sports equipment manufacturing industry founded in 1934 at Sialkot and named Freewill Sports Pvt Ltd.
Which brand sports wear is best?
- 2Best sportswear brands: Nike. Ad Campaign Nike also.
- 3Best sportswear brands: Adidas. Ranveer Singh Adidas Ad also.
- 4Best sportswear brands: Puma. Ad Puma (YouTube) also.
- 5Best sportswear brands: Under Armour.
- 6Best sportswear brands: Asics.
- 7Best sportswear brands: Fila.
- 8Best sportswear brands: Lotto.
- 9Campus Sutra.
Why did Reebok fail in India?
Back in India, one big takeaway after 15 years of the acquisition, reckon marketing and branding experts, is that the two-brand play has been a disaster for both the siblings. While Adidas lost focus, Reebok lost India. And the reasons are not only cultural mismatch, sibling rivalry and the financial scandal.
Why did Nike fail in India?
The biggest hurdles for Nike in India were its entry model and its lack of aggression. When the global sports majors entered the Indian market in 1995-96, government policy dictated that they had to have a local partner.
Is Adidas an Indian company?
Adidas AG (German: [ˈʔadiˌdas] ( listen); stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories.