Demographic Variables: Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
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Who is Nike’s main target audience?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
What are Nike’s biggest markets?
North America has the highest Nike market share out of all regions, a standard since the company’s founding. In 2020, North America generated nearly £10.8 billion in revenue. Europe, the Middle East, and Africa represent the second-largest market, with revenue reports of £8.5 billion in 2021.
What does Nike sell the most of?
Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. Nike’s business results and operations continue to be impacted by the pandemic and its effects on global supply chains. Most of Nike’s sales are generated by selling footwear to wholesale customers in North America.
What age group buys the most shoes?
Average annual U.S. consumer spend on footwear in 2020, by age. This statistic shows the average annual expenditure on footwear by consumers in the United States in 2020, by age. In 2020, the 25 to 34 age group was the highest spender on footwear, spending 456 U.S. dollars on average in the year.
What demographic buys the most sneakers?
What demographic buys the most sneakers? Data shows that the target market for Nike shoes includes Millennials (24–39-year-olds) and Gen Z (9–24-year-olds). Presumably, many Millennials are buying sneakers for their young children. Men still buy more sneakers than women, but the gap is closing.
Who is Nike’s biggest customer?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What percentage of people buy Nike?
In 2020, the brand value of Nike was $34.8 billion, more than double that of Adidas (another global sportswear brand). As the most popular brand of athletic footwear, Nike enjoys a market share of approximately 62%.
What country buys the most shoes?
China
China was the world’s leading consumer of footwear, with around 3.94 billion pairs of shoes bought in 2020.
Who owns Nike now?
Phil Knight
4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.
Which sport makes Nike the most money?
Football (Soccer)
Nike’s revenue worldwide from 2016 to 2021, by product category (in million U.S. dollars)
| Characteristic | Sportswear | Football (Soccer) |
|---|---|---|
| 2019 | 12,442 | 1,894 |
| 2018 | 10,720 | 2,146 |
| 2017 | 9,272 | 1,984 |
| 2016 | 8,129 | 2,143 |
What is Nike’s most profitable shoe?
Here are the five sneakers with the highest return on investment on StockX, according to DealA:
- Nike Dunk SB Low Paris: 149,385% premium over original retail price.
- 1985 Jordan 1 OG Bred: 145,554% premium.
- Nike SB Dunk Low London: 41,400% premium.
- Nike SB Dunk Low Tokyo: 38,925% premium.
Who is Nike’s market?
Nike’s most significant markets include North America, China, and Western Europe, where the firm performs segmentations more and focuses on urban areas. Nike’s psychographic segmentation tackles offering their customers a selection of products that can cater to their needs and suit their interests.
What is the most sold shoe in America?
Nike Air Force 1
The Nike Air Force 1 — the iconic sneaker that debuted nearly 40 years ago and has been seen on the likes of everyone from Victoria Beckham to Justin Timberlake — tops the list of the most searched for sneakers in 2021, according to an analysis from ebay of 32 brands of sneakers over the past four years.
What is the average age of a Sneakerhead?
You may be picturing teenagers sitting outside of a mall when you think of a Sneakerhead but many of the biggest collectors are actually over the age of 30. They may have started younger but it’s not uncommon to find a Sneakerhead in their 40s and 50s.
What is Nike’s geographic market?
Nike’s new geographical areas are North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. Formerly the Nike brand used four regions: U.S., Asia Pacific, Americas and an area comprised of Europe, the Middle East and Africa.
What is the demographic for sneakers?
Using the survey data, we also constructed a demographic of sneaker collectors, and find an overwhelming majority being males aged 18- 23, and a participation rate in the resale market of approximately 50%.
What gender buys more Nike?
Favorite sports apparel brands of consumers in the U.S. 2018, by gender. This statistic shows the favorite sports apparel brands of consumers in the United States as of 2018, by gender. During the survey, 28.4 percent of female respondents said that their favorite sports apparel brand was Nike.
Who is Adidas target market?
The target market for Adidas is the urban youth and adults between the age range of 15-36 with brand design for competition as well as lifestyle and fashion. The main objective of this is to focus the principle consumption to the cities and urban areas to reach the prospective target market.
What is the target market for Jordans?
While this seems like they service a broad market, their main target market is males ages 15-25. This is because people in this segment are usually involved in high school sports and possibly college as well. In regards to their social media, the brand needs to be more consistent across their various accounts.
Who dominates the shoe market?
Nike
As of 2017, the Nike brand held a 35.6 percent share of the athletic shoe and footwear market, with Jordan, also owned by Nike, in second place with a 15.7 percent share.
Share of the athletic footwear market by brand in the United States in 2017.
| Characteristic | Market share |
|---|---|
| – | – |
| – | – |
| – | – |