Under Armour’s US customers are mostly male (69% compared to female buyers) and aged between 18 and 24, suggesting a Generation Z-inspired target market.
In this post
Who is Under Armour’s target audience?
Under Armour targets men, women, and children from middle class and upper class backgrounds. A typical Under Armour customer is athletic and health conscious. The company’s high quality lines of performance apparel, athletic footwear, and sporting accessories appeal to a wide range of demographics.
What is Under Armour’s current strategy?
The company strives to boost its operating model as well as return greater profitability and value to shareholders. Its long-term growth strategy is based on investing in own stores and digitization to directly reach customers along with selling more inventory at full price.
What are Under Armour’s goals?
Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation. Today, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and equipment.
What is Under Armour’s brand identity?
The personality of Under Armour is one that is athletic, strong, serious and fit as demonstrated with the sponsorships and the brand ambassadors the company has.
Who buys Under Armour products?
Customer Profile. Under Armour’s US customers are mostly male (69% compared to female buyers) and aged between 18 and 24, suggesting a Generation Z-inspired target market.
UA’s vs. Market share relative to its competitors, as of Q2 2022
| COMPANY NAME | TICKER | MARKET SHARE 12 Months Q2 2022 |
|---|---|---|
| Under Armour Inc. | UA | 3.96% |
| Ralph Lauren Corporation | RL | 4.34% |
| V. F. Corporation | VFC | 8.16% |
| Pvh Corp. | PVH | 6.30% |
What are Under Armour’s plans for the future?
Footwear and women’s segments will be among Under Armour’s fastest growing. Future growth will come from four key areas: footwear, women’s apparel, international sales, and orders sold directly to consumers both online and through company-owned stores.
What are the key elements of Under Armour’s strategy?
The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” – To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.
What is Under Armour’s revenue?
Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland. The company has experienced substantial growth over the past decade, with its global net revenues amounting to approximately 5.7 billion U.S. dollars in 2021.
What is Under Armour’s culture?
At Under Armour, we believe that we are stronger when people of different backgrounds, experiences, and perspectives come together in support of athletes across the world.
What products does Under Armour sell?
Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear. Under Armour also produces American football, basketball and soccer uniforms, among other sports.
What is Under Armour’s motto?
The only way is through.
What is Under Armour’s competitive advantage?
Under Armour’s main distinct competitive advantage is its ability to innovate products that disrupt and change the sports apparel industry. UA is focused beyond developing better versions of current sports apparel, they are creating completely new products that outperform existing technologies.
What was Under Armour’s first product?
T-shirt
Kevin Plank founded brand in 1996
After a number of attempts, he created Under Armour’s first T-shirt prototype, a form-fitting garment made from a stretchable fabric. With the shirt design in hand, Plank maxed out his credit cards to launch Under Armour, running initial operations out of his grandmother’s basement.
What is Under Armour’s unique selling proposition?
The quality of product not only solved athletes’ problem but became Under Armour’s unique selling proposition or USP for which it continues to outstand in the market.
What is Under Armour’s most popular product?
Curry (Two) for the win
Arguably even more exciting to investors are the implications of Under Armour’s No. 1 best-selling online item: The Curry Two basketball shoe.
What type of market is Under Armour in?
Taking all factors into consideration, the type of market structure UA and the apparel industry can be categorized into falls somewhere between an oligopoly and a monopolistic competition.
What does Under Armour sell the most of?
apparel
The manufacturer’s most lucrative product category is its apparel segment, which represented approximately two-thirds of Under Armour’s total sales. Footwear, on the other hand, accounted for just over a fifth of the company’s net sales.
What is Under Armour best known for?
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.
Is Under Armor still popular?
Under Armour sales soared 27% to $5.7 billion in 2021, with the company saying both consumer demand and brand strength were on an upswing despite disruptions from the pandemic. Sales and earnings for the crucial fourth quarter also beat Wall Street estimates.