- Partner: Carlsberg.
- Partner: Wasabi.
- Partner: Vistaprint.
- Partner: SC Johnson.
- Partner: Kodansha.
- Partner: Sonos.
- Partner: EA Sports.
- Partner: Mauritius.
In this post
Who is the new sponsor for Liverpool?
Standard Chartered Bank
Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
Does Standard Chartered still sponsor Liverpool?
NewsLFC and Standard Chartered extend principal partnership to 2027. Liverpool Football Club and Standard Chartered Bank are pleased to announce an extension to their partnership for a further four years. This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season.
How many sponsors have Liverpool had?
It’s interesting to note that Liverpool is one of the Premier League teams that have switched their shirt sponsorships the least, only having five shirt sponsors in their entire history. Between 1973 and 1979, the team did not have any shirt sponsor.
How much is Liverpool sponsor?
Standard Chartered first partnered with Liverpool in 2010, with the original agreement reportedly worth UK£20 million (US$23.7 million) per year. The latest renewal also includes Liverpool’s women’s team, who will make their return to the Women’s Super League (WSL) for the 2022/23 season.
What brand does Liverpool wear?
Liverpool’s kits have been made by American company, Nike since 2020, with the deal set to end in 2025.
Does Carlsberg still sponsor Liverpool?
The longest standing partnership in the Premier League dates back to 1992, when Carlsberg became official sponsor of Liverpool FC. Since then, we have walked side by side, through the ups and the downs of over a quarter of a century.
Who is the main sponsor of Liverpool?
Standard Chartered
2010-present – Standard Chartered
The fifth and current custodian of Liverpool’s shirt sponsorship arrived in 2010 as bank Standard Chartered became main club partner and took over the role.
Who are Arsenal sponsors?
Arsenal’s list of sponsors also includes airline Emirates, tourism campaign Visit Rwanda, software company Acronis, packaging manufacturer Ball, investment platform eToro, winery Santa Rita, payment services provider Sokin, betting operator Sportsbet.io, confectionary brand Cadbury, Camden Town Brewery, education
When did Adidas sponsor Liverpool?
Adidas sponsored Liverpool for 15 years throughout the ’80s and into the ’00s, but ended their deal with the club following the Reds’ poor results domestically and their failure to qualify for the Champions League in the 2009-10 season.
What is candy Liverpool sponsor?
Liverpool F.C.
Candy were the shirt sponsor of English club Liverpool between 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon, and remembered as the sponsors when Liverpool won the league in 1990, and during the Hillsborough disaster of 1989.
Is Liverpool sponsored by Adidas?
After 10 years with Reebok, Liverpool returned to Adidas for their kits. Still sponsored by Carlsberg, the Reds returned to the German manufacturer and arguably to a better looking product overall.
Does Nivea sponsor Liverpool?
OUR PARTNERSHIP
Since 2015, NIVEA MEN have been the official men’s grooming supplier to Liverpool FC in the UK! Keep checking back here for the latest exclusive content featuring star players from the reigning champions of Europe!
How much is Liverpool shirt sponsor worth?
The deal, which kicks in next summer, is worth over £50 million a year, which is a £10 million increase on the previous agreement with the financial services company.
Who are Chelsea FC shirt sponsors?
Its backers include Temasek Holdings, Sequoia China and Tiger Global Management, some of the most prolific investors in the venture capital arena. WhaleFin will replace Hyundai as Chelsea’s shirt-sleeve sponsor, with the Korean car-maker understood to be discussing an alternative commercial tie-up with the club.
How much do sponsors pay football clubs?
In the 2019/20 season, the value of the kit sponsorships of all Premier League clubs amounted to 349.1 million British Pounds.
| Characteristic | Kit sponsorship revenue in million GBP |
|---|---|
| Manchester City (Etihad) | 67.5 |
| Manchester United (TeamViewer) | 47 |
| Tottenham Hotspur (AIA) | 40 |
| Chelsea FC (Three) | 40 |
Does AXA sponsor Liverpool?
AXA Training Centre
In October 2020, we strengthened our partnership with Liverpool Football Club by becoming the Club’s Official Training Partner and securing the naming rights to Liverpool FC’s Training Centre.
Have Liverpool ever played in blue?
Liverpool swiftly appointed Tom Watson as their new boss. The last game under McKenna, against West Bromwich Albion at Stoney Park, would turn out to be the last time Liverpool played in blue. They lost 2-0. Watson ushered in an exciting new era at Anfield and a new kit.
Which Liverpool jersey is best?
Best Liverpool Kits
- adidas Home Kit 1989/90.
- Reebok Home Kit 2004/05.
- Nike Away Kit 2021/22.
- Umbro Home Kit 1983/84.
- New Balance Home Kit 2018/19.
- Nike Third Kit 2021/22.
Does Nike sponsor Liverpool?
Liverpool also have a kit supplier deal with Nike which currently stands at £30m-per-season. The agreement with the American sportswear giant also sees the Reds receive 20 per cent from global sales of Nike/Liverpool merchandise, which is believed to raise the value of the deal closer to the £60m-£70m mark.
What is Nivea Liverpool salary?
They will pay a guaranteed €80m (£68.3m) for the striker and up to another €20m in add-ons, meaning the Uruguayan could become their record signing.