At its core, UA Flow disrupts traditional footwear design by eliminating the rubber outsole to make it more lightweight. The result is a responsive, grippy, and supportive singular-foam compound that is the highest performance ground-contact cushioning technology ever produced by the brand.
In this post
What technology does Under Armour use?
Built-in infrared technology gives you more energy, increasing your strength and endurance and lowering muscle fatigue. Using a unique auxetic structure, it literally molds to the exact shape of every athlete’s body. More comfort, no slipping or pinching.
What materials are used to make Under Armour shoes?
In terms of fiber use, over 80% of Under Armour’s materials are polyester-based (both virgin and recycled), which, by many measures, is more sustainable to produce than alternative fibers. Polyester may also reduce GHG emissions from consumer use.
Where does Under Armour make their shoes?
Substantially all of our products are manufactured by unaffiliated manufacturers. In 2016, our apparel and accessories products were manufactured by primary contract manufacturers, operating in 18 countries, with a majority of our apparel and accessories products manufactured in Jordan, Vietnam, China and Malaysia.
What is HOVR technology?
In 2018, the brand first launched the proprietary UA HOVR™ cushioning across all performance running shoes. With the goal of providing energy return with every foot strike, UA HOVR was designed to make every stride feel light and effortless—ultimately propelling the runner forward.
What is Under Armour Threadborne technology?
And that is what Threadborne technology—a premium innovation platform by Under Armour—brings to the arena, with a collection of garments made of newly engineered micro-sized, lightweight threads that are intelligently woven together, providing an advanced athletic solution.
What media does Under Armour use?
Under Armour used social media and its apps to help people stay on top of their workouts and training. Fipps said starting in April, Under Armour saw more than 1 million runs per day logged on its MapMyRun app.
What is Under Armour material called?
The composition is 57% Cotton/38% Polyester/5% Elastane. Polyester helps to give the T-shirt its quick drying properties and Elastane provides 4 way stretch function.
What makes Under Armour products unique?
Under Armour has embedded innovation at every point along its supply chain and is constantly looking for new problems to solve, and innovative fabrics and designs that help people overcome obstacles and enhance performance.
Does Under Armour use leather?
There is no evidence Under Armour has a policy to minimise the suffering of animals, and while it does not use fur, angora, exotic animal skin or hair, it still uses leather, wool, and down.
Who is Under Armour’s supplier?
The suppliers of raw materials and fabrics used in production must be pre-approved by UA. Suppliers are based in countries including China, Malaysia, Mexico, Taiwan, and Vietnam. The supplier base is small though. Between ~50 and 55% of UA’s fabric originates from six suppliers.
How is Under Armour sustainable?
It uses down certified by the Responsible Down Standard. It does not use fur, exotic animal skin, exotic animal hair or angora. It traces some animal products to the first stage of production. Under Armour is rated ‘Not good enough’ overall.
Does Under Armour have a sustainable competitive advantage?
And as new textiles are developed, UA may find itself using other materials that are not petroleum based. For example, it is now using ceramic fibers for insulation and Charge Cotton that performs like its synthetic textiles. Under Armour is in a good competitive advantage to gain market share and sustain growth.
How does under Armour smart shoes work?
Under Armour has embedded a high fidelity sensor in the midsole of the right-footed shoe that digitally connects seamlessly to the MapMyRun™ app via Bluetooth™ Low Energy (BLE). The sensor is fully protected from the elements and will last the lifetime of the shoe without needing a charge.
Where is the sensor in under Armour shoes?
midsole
Under Armour has embedded a sensor in the midsole of the right shoe that connects via Bluetooth LE (BLE). There is no ability to recharge the sensor.
What makes Under Armour different from other brands?
However, the two companies’ marketing approaches differs greatly: Under Armour acts like an underdog, while Nike is a mighty King. Under Armour is very focused on professional athletes, while Nike democratizes fitness. Under Armour is about proving others wrong, while Nike is about proving yourself right.
What makes Under Armour different from its competitors?
UA’s innovation in the materials it uses helps it avoid the disadvantage of buying the same materials at a lower volume and higher cost than its competitors. The company has been able to establish its brand through endorsement deals and stave off the threat of substitute products.
What are the key elements of Under Armour’s strategy?
The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.” – To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.
What is Under Armour best known for?
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.
How does Under Armour work?
UA ColdGear is a solution that keeps athletes warm with a lightweight fabric that sits next-to-skin, while still keeping the body’s core temperature warm, which leads to less distractions and frictional drags on the athlete.
Where does Under Armour get their fabric?
Under Armour’s Comment on Supply Chain
Approximately 50% to 55% of the fabric used in our products came from six suppliers. These fabric suppliers have primary locations in China, Malaysia, Mexico, Taiwan and Vietnam.