Liverpool‘s next shirt sponsorship deal could be in the region of €94 million per year making it the biggest deal of its type in football history. The Merseyside outfit have been sponsored by Standard Chartered for the past 12 years in a deal that was worth €46m per year when it was last renewed in 2018.
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What football team is sponsored by millions?
Greenock Morton Football Club is a Scottish professional football club, which plays in the Scottish Championship.
How much do Liverpool sponsors pay?
Standard Chartered first partnered with Liverpool in 2010, with the original agreement reportedly worth UK£20 million (US$23.7 million) per year. The latest renewal also includes Liverpool’s women’s team, who will make their return to the Women’s Super League (WSL) for the 2022/23 season.
How much is Liverpool sponsor worth?
Liverpool have agreed a new shirt sponsorship deal with Standard Chartered Bank worth in excess of £200 million over four years. The agreement continues a long-standing relationship, which began in 2010 and was due to expire at the end of next season but will now run until the end of the 2026-27 campaign.
How much do Arsenal make from sponsors?
Arsenal FC’s revenue from jersey sponsorship from 2009/10 to 2021/22 (in million GBP)
| Characteristic | Jersey sponsorship revenue in million GBP |
|---|---|
| 2018/19 (Fly Emirates) | 40 |
| 2017/18 (Fly Emirates) | 30 |
| 2016/17 (Fly Emirates) | 30 |
| 2015/16 (Fly Emirates) | 30 |
How much Fly Emirates pay Real Madrid?
This implies that Real’s current Emirates deal, valued at 70 million Euros per year, could come to an end in summer of 2022. When the sponsorship was renewed in 2017, the current deal at the time was only due to expire in 2018, meaning Real and Emirates extended their partnership a year in advance.
How much money do football clubs make from sponsors?
In the 2019/20 season, the value of the kit sponsorships of all Premier League clubs amounted to 349.1 million British Pounds.
| Characteristic | Kit sponsorship revenue in million GBP |
|---|---|
| Manchester City (Etihad) | 67.5 |
| Manchester United (TeamViewer) | 47 |
| Tottenham Hotspur (AIA) | 40 |
| Chelsea FC (Three) | 40 |
Who is Liverpool’s main sponsor?
Standard Chartered
Standard Chartered have been Liverpool’s principal partner and shirt sponsor since 2010 and the existing agreement was due to end next summer. The announcement of the deal, which runs to the end of the 2026/27 season, comes after previous reports had claimed the club were in talks with cryptocurrency firms.
Who is Real Madrid sponsored by?
Real Madrid changes its sponsorship from Audi to BMW! Marca. Real Madrid changes its sponsorship from Audi to BMW!
Who are Chelsea FC shirt sponsors?
Its backers include Temasek Holdings, Sequoia China and Tiger Global Management, some of the most prolific investors in the venture capital arena. WhaleFin will replace Hyundai as Chelsea’s shirt-sleeve sponsor, with the Korean car-maker understood to be discussing an alternative commercial tie-up with the club.
Who was Liverpool’s first shirt sponsor?
Liverpool was the first English professional club to have a sponsor’s logo on its shirts, after agreeing a deal with Hitachi in 1979. Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered.
How many sponsors has Liverpool had?
It’s interesting to note that Liverpool is one of the Premier League teams that have switched their shirt sponsorships the least, only having five shirt sponsors in their entire history.
What is Liverpool’s new sponsor?
Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
How much do Chelsea get from sponsorship?
Premier League club on hunt for new main partner after Three suspended existing deal. Chelsea’s next shirt sponsorship deal could be worth as much as UK£43.4 million (US$55 million) per year, according to sponsorship valuation platform Turnstile.
How much money does the Premier League make from sponsors?
GlobalData’s latest report, ‘Business of the English Premier League 2021/22’, reveals that the league’s clubs are estimated to earn just over $1.5bn in sponsorship revenue throughout the 2021/22 season, a 6.9% increase on the 2020/21 season.
How much do Manchester United earn from sponsors?
To better leverage the strength of our brand, we have developed a global, regional and product segmentation sponsorship strategy. Our sponsorship revenue was £173.0 million, £173.0 million, and £171.5 million for each of the years ended 30 June 2019, 2018, and 2017, respectively.
How much is Barcelona Spotify deal worth?
Barcelona have signed the naming rights of their legendary Camp Nou stadium to Spotify in a deal worth €5 million per year.
How much do Nike pay Barcelona?
Nike has been sponsoring FC Barcelona since 1998 when the Swoosh replaced Kappa. Barça have a contract with Nike until 2026. The Barça Nike ten-year deal was signed in 2016, worth a fixed sum of 105 million euros each year, which can grow up to 155 million euros per year with bonuses.
How much do Adidas pay Real Madrid?
Real Madrid is very close to signing, according to ‘AS’, a mammoth contract with Adidas, the brand that will provide their kit, for over 100 million euros per season from 2020.
How much does it cost to sponsor Manchester United?
English soccer giants Manchester United will be looking for a new shirt sponsor in 2026, with current principal partner TeamViewer confirming it would not be renewing its UK£47.5 million (US$57.2 million) a year deal.
What do sponsors get in return from football?
In return for this investment, the sponsor will receive extensive advertising across the club, the team kit, in a newsletter or programme, online and so on.