Under Armour’s products are sold globally in retail stores and in our Brand and Factory Houses, and online via e-commerce.
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Which countries does Under Armour operate in?
Our brand’s International Headquarters is located in Panama City, Panama, along with offices in Sao Paulo, Brazil; Santiago, Chile; and Mexico City, Mexico. Under Armour’s presence in Latin America continues to expand.
Where does Under Armour produce?
Substantially all of our products are manufactured by unaffiliated manufacturers. In 2016, our apparel and accessories products were manufactured by primary contract manufacturers, operating in 18 countries, with a majority of our apparel and accessories products manufactured in Jordan, Vietnam, China and Malaysia.
Does Under Armour have its own stores?
Types of Under Armour retail store: Under Armour Brand Houses offer the very best UA innovations, styles, and hometown exclusives. Under Armour Factory Houses offer seasonal selections of UA gear, clothing, shoes at an exit price. Partner retailers offer UA gear in shops that are located inside their stores.
What does Under Armour sell the most of?
apparel
The manufacturer’s most lucrative product category is its apparel segment, which represented approximately two-thirds of Under Armour’s total sales. Footwear, on the other hand, accounted for just over a fifth of the company’s net sales.
Who is Under Armour’s target market?
Under Armour targets men, women, and children from middle class and upper class backgrounds. A typical Under Armour customer is athletic and health conscious. The company’s high quality lines of performance apparel, athletic footwear, and sporting accessories appeal to a wide range of demographics.
How does Under Armour sell their products?
Under Armour’s products are sold globally in retail stores and in our Brand and Factory Houses, and online via e-commerce.
What products does Under Armour sell?
Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear. Under Armour also produces American football, basketball and soccer uniforms, among other sports.
Does Under Armour use child labor?
Auditing Process The UA Supplier Code of Conduct explicitly prohibits the use of forced labor, child labor, slavery and human trafficking.
Why is Under Armour failing?
Under Armour reported an unexpected loss and sales below estimates as the company grappled with global supply chain challenges and Covid lockdowns in China. The athletic apparel retailer’s stock fell as it also issued profit guidance that came in below Wall Street estimates.
What is Under Armour’s strategy?
Strategic Growth Efforts
The company strives to boost its operating model as well as return greater profitability and value to shareholders. Its long-term growth strategy is based on investing in own stores and digitization to directly reach customers along with selling more inventory at full price.
What is Under Armor known for?
Under Armour is a footwear brand and the introduction of the Speedform Apollo confirmed it. It was the first running shoe ever made in an apparel factory and was designed for speed with zero distractions. As the tagline said, “This is what fast feels like.”
What makes Under Armour products unique?
Under Armour has embedded innovation at every point along its supply chain and is constantly looking for new problems to solve, and innovative fabrics and designs that help people overcome obstacles and enhance performance.
Which is better Under Armour or Nike?
If you are a casual customer who wants to learn more about their running habits, Under Armour may be the perfect choice for you. Check out their collection on UnderArmour.com. If you are looking for a classic and reliable choice, then Nike is surely a purchase that you are not likely to regret.
Is Under Armor still popular?
Under Armour sales soared 27% to $5.7 billion in 2021, with the company saying both consumer demand and brand strength were on an upswing despite disruptions from the pandemic. Sales and earnings for the crucial fourth quarter also beat Wall Street estimates.
What is Under Armour’s competitive advantage?
Under Armour’s main distinct competitive advantage is its ability to innovate products that disrupt and change the sports apparel industry. UA is focused beyond developing better versions of current sports apparel, they are creating completely new products that outperform existing technologies.
How does Under Armour reach its target market?
Under Armour has honed in on providing its target customers — known as “focused performers” — with products and apps they can use to reach their fitness goals, instead of trying to make more trendy “athleisure” apparel to attract a wider audience.
What position has Under Armour achieved for this brand in the market?
On brand consideration, it has a score of 16.4, again behind Nike on 39.6 and Adidas on 37.6. And on purchase intent it scores just four, compared to 15.3 for Nike and 12.8 for Adidas. That does not mean Under Armour does not need to push product, but that it needs to do “in combination” with brand.
UA’s vs. Market share relative to its competitors, as of Q2 2022
| COMPANY NAME | TICKER | MARKET SHARE 12 Months Q2 2022 |
|---|---|---|
| Under Armour Inc. | UA | 3.96% |
| Ralph Lauren Corporation | RL | 4.34% |
| V. F. Corporation | VFC | 8.16% |
| Pvh Corp. | PVH | 6.30% |
Does Under Armour use wholesalers?
Under Armour plans to overhaul its wholesale partnerships, exiting between 2,000 and 3,000 stores in North America, according to company executives on a recent earnings call. The brand expects to be in approximately 10,000 stores by the end of 2022 as it shifts its toward direct-to-consumer (DTC) channels.
Who has the most Under Armour?
Kevin Plank
Kevin Plank, Founder, and CEO
His academic qualifications include a Master of Business Administration from the University of Maryland. Plank is the largest Under Armour shareholder, with 33.8 million Class C shares owned indirectly through a series of trusts.