“Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life, and health.
In this post
How does Lululemon care about its customers?
Lululemon’s strategy for customer engagement
The group, which is made up of local yoga instructors, social influencers, and elite athletes, lead complimentary in-store classes. These include yoga and running groups, participating in global events, and interacting with stores and customers on a regular basis.
How does Lululemon create value for customers?
In-Store Strategy
Lululemon has a unique store strategy that differentiates the brand from its competitors that utilize a “one size fits all” approach as well as sell their expensive apparel at retail shops next to other competitors.
How is Lululemon perceived?
lululemon was commonly viewed as elitist and superficial. The brand was saddled with the perception of “westernized” yoga—a gym class for skinny rich women. The company knew it could not get to the “next level” ($4 billion in sales by 2020) by only appealing to hard core female yogis.
How loyal are Lululemon customers?
lululemon’s Customer Loyalty score was rated the highest by customers who have used lululemon’s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
lululemon Customer Loyalty Score by Usage.
| Less than 1 Year | 74% |
|---|---|
| 2 to 5 Years | 93% |
| 5 to 10 Years | 100% |
| Over 10 Years | 89% |
Who is Lululemons target customer?
Lululemon’s demographic profile is mainly fueled by women between the ages of 16–35. The current target market for Lululemon is men and women in the upper middle class between the ages of 18 and 35 with a fitness mindset. Approximately 41% of the world population is between the ages of 18 and 35.
Why do consumers support Lululemon?
Lululemon has designed products with the goal to advance a movement, stand out from the competition and help brands build consumer loyalty. Lululemon’s clothing is crafted to empower people to be comfortable while moving their bodies in yoga and while doing fitness training.
Why are people addicted to Lululemon?
“They are addictive,” Lewis claims, “because each time customers co-create the experience with the brand, they are shaping it to their mood of the moment.” This gives customers “such a rush” they want to come back over and over again, according to Lewis.
What makes Lululemon so special?
They’re made with the brand’s fastest-drying Everlux fabric. The sweat-wicking and supportive fabric is made with four-way-stretch and is made to feel cool and sleek on the inside. The leggings come in 18 different colors and run up to a size 20. They are available in the lengths ranging from 25 to 31 inches.
What is Lululemon vision statement?
Lululemon vision statement is “to be the experimental brand that ignites a community of people living the sweat life through sweat, grow and connect.” The vision statement agrees with the early desire of the company to be “a community hub,” which was more than a store for sweating in gears.
Who is Lululemon’s biggest competitor?
Let’s take a look at Lululemon’s most aggressive competitors and alternatives, giving the company a solid competition.
- Athleta – a Gap subsidiary. In 2008, Athleta was bought by The Gap for $150 million.
- Victoria Sports.
- Under Armour.
- Prana – a Columbia sportswear subsidiary.
- Nike.
- Adidas.
- Puma.
- Sweaty Betty.
What is Lululemon brand personality?
The brand promotes a distinctly fit, organized and active lifestyle—something they encourage from the moment you walk into the store all the way through the sale. Their eco-friendly reusable bags are all printed with inspiring phrases such as, “Do one thing a day that scares you.” or “This is not your practice life.
What are Lululemons core values?
Our core values of personal responsibility, entrepreneurship, honesty, courage, connection, fun, and inclusion are lived by our people every day and are at the heart of our unique company culture.
What is Lululemon culture?
Amazing team environment and coworkers, and great pay/benefits for a retail job. Some people often describe it as a ‘cult’, but it’s not at all. Everyone working there is like minded and wants to be there. Company culture is big on professional and person development, and management helps to coach you on both of these.
How does Lululemon differentiate themselves?
Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
Why is Lululemon Omega?
Lululemon deserves a visual identity that truly reflects that consumer. When I asked another friend what she thought the Lululemon logo was, she said, “I think it’s something to do with math.” That association comes from the Lululemon logo’s resemblance to the Greek letter Omega (pictured).
Relative to customer value, customers are willing to pay premium prices for Lululemon’s products because they are convinced that “Lululemon’s products fit better, feel nicer, last longer, and are more flattering than any competing goods.” While loyalists of each brand of yoga apparel may hold similar or different
What is the hype about Lululemon?
Fans of Lululemon rave over the perfect design and quality of their clothing that truly performs on the mat and on the go. The brand is most well-known for their iconic Align yoga line, which includes leggings, pants, joggers, and sports bras.
What makes Lululemon better than its competitors?
The key source of competitive advantage is brand loyalty. Lululemon has a solid and loyal customer base. The company has many followers that create a unique community for the health and fitness market.
Why is Lululemon better than other brands?
All athletic apparel companies talk about innovation, but Lululemon is clearly doing something different than Nike and Adidas. Other than its Science of Feel method, Lululemon emphasizes its connection with its customers, which has been instrumental in learning what they need.
What is Lululemon’s brand promise?
Every single detail, from how our gear wicks sweat from your skin to how we’ll get seams out of your way is thought through with relentless attention. There aren’t any shortcuts and we wouldn’t have it any other way. If our product doesn’t perform for you we’ll take it back.