Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories.
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What type of business is Under Armour?
sports equipment company
Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.
Is Under Armour a publicly traded company?
Stock Information
Under Armour has two classes of publicly traded common stock listed on the New York Stock Exchange: UAA (Class A) and UA (Class C).
What does the company Under Armour do?
Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following segments: North America, EMEA, Asia-Pacific, Latin America, and Connected Fitness.
What countries does Under Armour do business in?
Our brand’s International Headquarters is located in Panama City, Panama, along with offices in Sao Paulo, Brazil; Santiago, Chile; and Mexico City, Mexico. Under Armour’s presence in Latin America continues to expand.
Who is Under Armour’s target market?
Under Armour targets men, women, and children from middle class and upper class backgrounds. A typical Under Armour customer is athletic and health conscious. The company’s high quality lines of performance apparel, athletic footwear, and sporting accessories appeal to a wide range of demographics.
What products and services does Under Armour provide?
Under Armour, Inc.’s (UA) primary business consists of the development, marketing, and distribution of branded performance apparel, footwear, and accessories for all age groups, and for men, women, and children. The firm’s moisture-wicking technology provides a performance alternative to traditional products.
UA’s vs. Market share relative to its competitors, as of Q2 2022
COMPANY NAME | TICKER | MARKET SHARE 12 Months Q2 2022 |
---|---|---|
Under Armour Inc. | UA | 3.96% |
Ralph Lauren Corporation | RL | 4.34% |
V. F. Corporation | VFC | 8.16% |
Pvh Corp. | PVH | 6.30% |
Who owns Under Armour brand?
Kevin Audette Plank
Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. As of October 2021, his net worth was estimated at US$1.8 billion.
Is Nike a publicly traded company?
The company completed an IPO in 1980 and has been publicly traded since.
Where does Under Armour sell its products?
Under Armour’s products are sold globally in retail stores and in our Brand and Factory Houses, and online via e-commerce.
What made Under Armour successful?
Under Armour’s original HeatGear and ColdGear are resonators. The biggest reason why it’s a resonator is because most of their original sales and contracts came as a result of word-of-mouth. Players loved the products so much they would tell those around them who would also benefit by wearing Under Armour.
Where does Under Armour make their products?
Substantially all of our products are manufactured by unaffiliated manufacturers. In 2016, our apparel and accessories products were manufactured by primary contract manufacturers, operating in 18 countries, with a majority of our apparel and accessories products manufactured in Jordan, Vietnam, China and Malaysia.
Who is Under Armour biggest competitors?
Nike
Under Armour’s main competitors are Nike and Adidas, both of which have historically earned much higher revenue than UA. Although the barriers to entry in the sports apparel industry are very high, UA successfully found its place in the market by marketing primarily to American football.
What is Under Armour’s strategy?
Strategic Growth Efforts
The company strives to boost its operating model as well as return greater profitability and value to shareholders. Its long-term growth strategy is based on investing in own stores and digitization to directly reach customers along with selling more inventory at full price.
When did Under Armour enter the foreign market?
But with more than 90 percent of business coming from the domestic market in 2014, it is still a very “American” company. By its own admission, the young company has a long way to go to compete with truly global sports machines like Nike and Adidas.
How do Under Armour market their products?
Just like its biggest competitors, Under Armour has used sponsorships and endorsements with many athletes, celebrities and sporting organisations.
What position has Under Armour achieved for this brand in the market?
On brand consideration, it has a score of 16.4, again behind Nike on 39.6 and Adidas on 37.6. And on purchase intent it scores just four, compared to 15.3 for Nike and 12.8 for Adidas. That does not mean Under Armour does not need to push product, but that it needs to do “in combination” with brand.
What is the value proposition of Under Armour?
Under Armour’s value proposition to the high-performance athletic market is simple—the brand wants to “make all athletes better through passion, science and the relentless pursuit of innovation,” focusing on product performance.
What does Under Armour sell the most of?
apparel
The manufacturer’s most lucrative product category is its apparel segment, which represented approximately two-thirds of Under Armour’s total sales. Footwear, on the other hand, accounted for just over a fifth of the company’s net sales.
Is Under Armour cheaper than Nike?
Despite its superior stock performance, Under Armour currently has the lowest price-to-earnings (P/E) ratio, indicating it is still relatively undervalued compared to the other two sportswear companies. Its earnings performance has also been stronger than that of Nike or Adidas.