The Swoosh.
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
In this post
What does the Nike logo represent?
In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing,’swoosh’, which symbolises the sound of speed, movement, power and motivation.
Why is Nike’s logo a tick?
Shape: A fluid check mark image denoting the wing of Greek Goddess, Nike. Carolyn said she wanted to mimic the wing of Nike, although many people see the swoosh as a simple check today. Color: The Nike logo appears in various colors around the world.
What kind of logo is Nike?
Shape. The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. So, the designer had the wing shape in mind because of the goddess. By borrowing the shape and other design elements from mythical, cultural, and historical sources, you can engage people with the design.
What was Nike first logo?
The creation of the Nike logo
The well-known swoosh – that is, the comma used as the emblem of the Nike logo – was created in 1971 by graphic design student Carolyn Davidson. The logo was created for the company that was then called Blue Ribbon Sports.
What is Nike’s goddess?
winged goddess of victory
Nike was the winged goddess of victory. Athletes who wanted to win worshipped her. Even today, she has some significance to athletes. If you look carefully you may notice a striking similarity between Nike’s wings and a famous swoosh symbol found on sneakers.
What was Nike’s original name?
Blue Ribbon Sports
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
What is Nike’s slogan?
Just Do It
Nike continues to use the tagline across much of its advertising and branding today. “’Just Do It‘ is still as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand marketing at Nike. “It has been translated into many, many languages,” he continues.
What does Nike stand for?
the Greek goddess of victory
Definition of Nike
: the Greek goddess of victory.
How do you pronounce Nike Swoosh?
The company was named after the ancient Greek goddess of victory, Nike, which is pronounced ni-key, reports Business Insider. So, there you have it. You can ditch the stress of how to properly pronounce Nike.
Who invented Nike Swoosh?
Carolyn Davidson
Carolyn Davidson is a graphic designer best known for designing the Nike Swoosh logo.
Carolyn Davidson (graphic designer)
| Carolyn Davidson | |
|---|---|
| Notable work | Swoosh logo |
Is the Nike Swoosh copyrighted?
Nike’s shoe technology (Nike AIR) is a patent. The Nike Air bubble is functional and has a scientific purpose. The color of the shoe and design could be a copyright as it is artful in nature. Contrast those with the “Nike” name and logo, and the swoosh on the shoe, as all are trademarks of Nike.
Who is Nike owned by?
4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. 5 This allows the Knight family to exercise effective control of Nike even though it is a publicly traded business.
Is Nike a name of a god?
Nike was the goddess of victory in Greek mythology, depicted as having wings, hence her alternative name “Winged Goddess”. She was the daughter of the Titan Pallas and the goddess Styx, sister of Kratos (power), Bia (Force) and Zelus (zeal).
What does Nike mean in the Bible?
Nike (mythology)
| Nike | |
|---|---|
| Goddess of victory | |
| Stone carving of the goddess Nike at the ruins of the ancient city of Ephesus | |
| Abode | Mount Olympus |
| Symbol | golden sandals, wings, wreaths |
Is Nike a pagan god?
Since Nike was such an important figure she was worshipped by both the Greeks and the Romans, earning herself a major cult following. However, once Christianity was introduced in Greece, Nike was stripped of her divine title and was seen as a pagan goddess to the Christian religion.
What is Nike’s first shoe?
Moon Shoe
What was the first Nike shoe? The first Nike shoe was nicknamed the ‘Moon Shoe‘ and was made in Bowerman’s waffle iron. This waffle sole design came into fruition after Bill Bowerman was eating breakfast and wondering if the grooves in his waffle would work for additional traction when playing sports.
Where did Nike get its slogan?
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2
Why did Nike change name?
A New Brand is born
Both companies formally split in 1971. And Phil, knowing his company needed to manufacture and distribute its own shoes, decided he needed a new brand name and logo that fits this growth.
Does Nike have a mascot?
90smilk In 1996 Nike created a superhero mascot called Nikeman Swoosh. Infamously, the costume cost the brand around $125,000 to…
What is Nike known for?
The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory. One of the most valuable brands among sport businesses, Nike employs over 76,000 people worldwide.