In 2021, LVMH Group’s global revenue share from the United States was 26 percent.
Revenue share of the LVMH Group worldwide in 2021, by geographic region.
| Characteristic | Revenue share |
|---|---|
| Asia*** | 35% |
| Other markets | 11% |
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Its fashion and leather goods increased market share to around 21% compared to 16% before the pandemic, according to UBS forecasts.
Shareholders. At the end of 2017, the only declared major shareholder in LVMH was Arnault Family Group, the holding company of Bernard Arnault. The group’s control amounted to 46.84% of LVMH’s stock and 63.13% of its voting rights.
Who is LVMH target market?
Current Target Market
More specifically, Louis Vuitton targets the following two segments: wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.
How big is LVMH?
LVMH, the world’s leading luxury products group, gathers 75 prestigious brands, with 64.2 billion euros revenue in 2021 and a retail network of over 5,500 stores worldwide.
Gucci is one of the most iconic and well-known luxury personal goods brands in the world. The company operates all over the world. As of 2021, 44 percent of the Gucci’s revenues were generated in the Asia-Pacific market.
Global revenue share of Gucci in 2021, by region.
| Characteristic | Revenue share |
|---|---|
| Western Europe | 17% |
| North America | 27% |
| Asia-Pacific | 44% |
Who are LV competitors?
We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is because according to the Top 100 Global Brands in 2010, both Hermès and Gucci along with Louis Vuitton was listed as the top 3 luxury fashion brands.
How many brands does LVMH own?
LVMH’s portfolio already includes 75 different brands that range from wines and spirits to leather goods and cosmetics.
Is Gucci under LVMH?
It adds to a series of strong performances from top names in luxury fashion including LVMH, the mega-conglomerate that owns labels such as Louis Vuitton and Christian Dior, and Kering, which owns Gucci, Saint Laurent, and others.
Top 10 Owners of LVMH Moet Hennessy Louis Vuitton SE
| Stockholder | Stake | Shares owned |
|---|---|---|
| Fisher Asset Management LLC | 0.40% | 10,121,897 |
| Aristotle Capital Management LLC | 0.02% | 527,205 |
| BlackRock Investment Management L… | 0.02% | 406,917 |
| Todd Asset Management LLC | 0.01% | 130,021 |
Is Louis Vuitton a market leader?
LVMH has dominated Forbes’s list increasing its Brand Value by 17% taking it to $33.6 Billion. An explosion in Chinese sales has made Louis Vuitton/ LVMH a hit again this year.
31 May. The World’s most Valuable Luxury brand.
| Brand | Gucci |
|---|---|
| Brand Value (B) | $ 14.90 |
| 1 year Value Change | 18% |
| Brand Revenue | $ 6.70 |
| Industry | Luxury |
What is Louis Vuitton marketing strategy?
Louis Vuitton uses value based pricing in its marketing mix for its products. Since customers perceive the company’s products as high value products, the customers are willing to pay the amount. Louis Vuitton pays special attention to the quality of the material, the designs and make of the products.
What age group buys Louis Vuitton?
According to UBS, Louis Vuitton made about 33% of its profits to consumers aged 21 to 37 years.
Is LVMH the biggest company in the world?
Its market value has nearly doubled from $194 billion last year to $380 billion in 2021, and its assets exceed $130 billion. Helmed by French billionaire Bernard Arnault, the third richest person in the world, LVMH climbed nine spots to become the 64th largest public company.
Why is LVMH so successful?
The business model of luxury brands is generally somehow differs from the regular consumers good. Apart from most business models, LVMH doesn’t rely on PP&E to generate sales but it really takes an extraordinary marketing strategy to position itself at an attractive space in the market.
How is LVMH so valuable?
The ability to consistently manage a complex brand portfolio with the primary focus of creating desire and ALV — and translating that extreme value into higher and higher prices — explains LVMH’s success story and has driven its market valuation to unprecedented heights.
Either way, with Bertelli’s stake in hand, LVMH became Gucci’s largest single shareholder, and Arnault did not stop there. By mid-January, LVMH revealed that it had upped its stake in Gucci yet to 26.7 percent.
About 50 percent of the stock is held by Maurizio Gucci, a grandson of Guccio Gucci, the company’s founder, but those shares have been sequestered by an Italian court as part of legal proceedings against him. Another 2 percent to 3 percent of the stock is owned by Roberto Gucci, another Guccio Gucci grandson.
Is Gucci a market leader?
Gucci is the leading luxury brand online. According to the Gartner L2 report, the Kering-owned fashion house continues to top the list of digital innovators.
How is LV different from other brands?
Every fashionista will tell you that the ultimate handmade quality of its goods is what makes LV so unique. What sets them apart, is that they are examples of workmanship in an age of cheap mass production. Interestingly, if you expect that handmade means made “by hand only”, you’d be wrong.
What are strengths of Louis Vuitton?
Strengths
- High level of brand recognition and brand value of USD 33,6 billion[1]
- Effective implementation of celebrity endorsement strategy.
- Efficient collaboration with top designers worldwide.
- High level of customer loyalty.