Nike’s Community Support Program. As part of their community outreach program, Nike spent more than $89 million in 2020 to help over 17 million kids around the world get active in sports and exercise. Nike also committed to training nearly 100,000 coaches to help communities most in need.
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Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value: Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used.
Nike uses some eco-friendly materials, including organic and recycled cotton and polyester, and has water reduction initiatives in its supply chain. The brand has also set a deadline to eliminate hazardous chemicals by 2025 and the good news is that it is on track to meet its target.
According to Bethel University (2017), corporate social responsibility(CSR) is the accountability that Nike or any corporation must create prosperity while protecting and benefiting society. Therefore, Nike does have a social responsibility to the contract employees who manufacture Nike products in foreign factories.
Nike is a member of a number of corporate responsibility and sustainability organizations and we are committed to solving critical issues that affect the people in our value chain.
What has Nike done for the community?
Since 2010, the Nike Community Impact Fund has awarded more than 375 nonprofit organizations with more than $3.75 million in grants. With this recent round of grants, the total impact for 2016 is $800,000, including grants in Oregon where NCIF began and the national expansion of the program.
In addition to environmentally sustainable changes, Nike has also made some bold social statements. Nike has created several advertisements that address and support Black Lives Matter, women’s rights, women in sports, and more. They make a conscious effort to show diverse athletes in their ads and marketing.
Does Nike still use child labor?
Nike admits it cannot ensure that none of its contractors will use child labour, and says the issue is the “most vexing” problem it faces. “Our goal… is to continue to do everything we can to eradicate child labour in our contract factories, but we can be certain that cases will occur,” the report states.
What are Nike’s smart goals?
As the next step on that journey Nike has set three strategic aims: minimize its environmental footprint, transform its manufacturing and unleash human potential.
How does Nike treat their customers?
To put it simply, Nike doesn’t just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.
What is Nike ethical policy?
NIKE’s good name and reputation result in large part from our collective actions. That means the work-related activities of every employee must reflect standards of honesty, loyalty, trustworthiness, fairness, concern for others and accountability.
Why did Nike fail to address Corporate Social Responsibility early on?
1. Why did Nike fail to address corporate social responsibility early on? Nike fail to address Corporate Social Responsibility early on because to be remain competitive, keep on producing in low cost and increasing profit, Nike footwear factory has moved to the other country with low costs labor.
What are Nike goals for sustainability?
At scale, these adjustments and innovations are our path to achieving our aims of 100% of the waste from our extended supply chain diverted from landfills and at least 80% recycled back into NIKE products and other goods.
What has Nike done to become more sustainable?
The pioneering sportswear brand has set its 2021 sustainability goals, with the aim of reducing carbon emissions and creating long lasting products that have a minimal impact on the environment. First came the sneakers and swimwear crafted from recycled waste plastics.
How does Nike affect the environment?
Nike also uses leather as a substantial part of its business. The leather industry uses a cocktail of harmful chemicals to preserve leather. Tannery effluent also contains large amounts of other pollutants which can pollute the land, air and water supply, making it a highly polluting industry.
How has Nike influenced society?
Today Nike is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Along the way, Nike helped the world’s best athletes win races, games and championships. And the athletes helped Nike design and market the products and brand that changed the face of sports.
How does Nike create community?
Smart community segmentation
Nike does this through dedicated social media pages and community spaces. Across its social pages and apps, the brand owns around twenty different accounts targeting people based on their gender, interests and location.
How does Nike help the economy?
Nike, Inc. has been accused of producing footwear and clothes in sweatshops since the 1970s. It was founded on the economic principle of obtaining lower costs which resulted in child labor and exploitation. Since then, the firm has only grown, aided in part by a succession of brilliant advertising efforts.
Why is Nike so good at marketing?
Throughout their current content marketing initiatives, Nike makes sure their brand message hasn’t gotten lost over time or across channels. They focus their emphasis on creating content that promotes the benefits of their products, rather than the features.
Does Nike use slaves?
Nike is one of the largest companies that use sweatshops and child slave labor. Nike has sweatshops all over the world. In the 1970s, Nike’s shoes were mostly made in South Korea and Taiwan, with some factories still in the United States.
What are Nike’s weaknesses?
Nike’s Weaknesses – Internal Strategic Factors
- Poor Labor Conditions in Foreign Countries – In the last 20 years, Nike has been consistently targeted regarding their poor labor conditions.
- Retailers Have a Stronger Hold – Nike’s retail sector makes Nike weak due to its sensitivity against pricing.