A tie-in is a type of promotional campaign which combines multiple media for maximum public exposure. Tie-in campaigns can be quite extensive, often saturating urban areas. Usually tie-ins are used by the movie industry, which cooperates with publishers, toy manufacturers, and others for additional advertising power.
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What is a tie-in in marketing?
What is Tie-in Marketing? Tie-in Marketing is an Advertising technique where a company seeks to associate or “tie-in” the company and its products or services with whatever is top-of-mind or “hot” in the collective consciousness of the potential consumer at that moment.
What is an example of a tie-in?
An example of a tie-in is to offer one article if you purchase another article. A connection or association. The tie-in between economic hardship and civil strife. A media product, such as a book, video game, or movie, that makes use of material presented in another, usually more well-known media product.
What does tie-in mean in business?
a connection between two things, businesses, etc., often a connection between two products that are related or are sold together: The rules bar advertisements for products that have tie-ins to children’s shows.
What is an example of a promotional tie-in?
One example is when you go to Mcdonalds and get a kids meal, and on the side of the box or inside there are toys that promote a new movie. Mcdonalds has partnered up with Disney to promote it’s new movie.
What does Tied in mean?
: to bring into connection with something relevant: such as. a : to make the final connection of tied in the new branch pipeline. b : to coordinate in such a manner as to produce balance and unity the illustrations were tied in with the text. c : to use as a tie-in especially in advertising.
What is mean by tie up?
transitive verb. 1 : to attach, fasten, or bind securely also : to wrap up and fasten. 2a : to connect closely : join tie up the loose ends. b : to cause to be linked so as to depend on or relate to something.
What is another word for tie into?
What is another word for tie in?
| join | link |
|---|---|
| attach | fasten |
| hitch | tie |
| clamp | connect |
| lock | pair |
Is it tie into or tie-in to?
tie into (something)
To connect to or associate with something. Their latest product ties into their overall plan for an integrated user platform. The novels tie into real, historical events from Russia in 1885.
How do you use tie-in a sentence?
Noun He was wearing a suit and tie. You have a spot on your tie. The pants have a tie at the top. He was not ready to accept the ties of family life.
What’s a tie-in sale?
A tie-in sale results from a contractual arrangement between a consumer and a producer whereby the consumer can obtain the desired good (tying good) only if he agrees also to purchase a different good (tied good) from the producer.
What does it mean to tie with someone?
To achieve the same result as one in some contest or competition.
Are product placement and promotions tie ins the same thing?
As it relates to a Hollywood film, product placement is the same thing as a product tie-in. The sale of ancillary products makes a profit for film creators in the form of sales, royalties and licensing fees.
How does cross promotion work?
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey’s promotion on her television show of her books, magazines and website.
Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses.
What is another word for tied up?
What is another word for tied-up?
| busy | occupied |
|---|---|
| employed | bustling |
| hopping | tied up |
| taken | at work |
| preoccupied | in use |
Does tied up meaning busy?
Definition of be tied up – Learner’s Dictionary
to be very busy and unable to speak to anyone, go anywhere, etc: Mrs Moran is tied up in a meeting at the moment but I’ll ask her to call you later.
What is another word for a tie in a game?
Demba’s teammates obtained a tie game 0 to 0 on the field of Nuremberg.”
What is another word for tie game?
| dead heat | draw |
|---|---|
| stalemate | standoff |
| tie | deuce |
| wash | blanket finish |
| drawn game | even money |
How do you say on time?
- dependable.
- not delayed.
- not late.
- on schedule.
- prompt.
- punctual.
- punctually.
- reliable.
Are tie-in sales illegal?
Typically, the “tied” product may be a less desirable one that the buyer might not purchase unless required to do so, or may prefer to get from a different seller. If the seller offering the tied products has sufficient market power in the “tying” product, these arrangements can violate the antitrust laws.
Is price discrimination a tie?
Tying may also be a form of price discrimination: people who use more razor blades, for example, pay more than those who just need a one-time shave. Though this may improve overall welfare, by giving more consumers access to the market, such price discrimination can also transfer consumer surpluses to the producer.