A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house’s “signature line”, or principal artistic line, that typically retail at much higher prices.
In this post
Does Gucci have a diffusion line?
Gucci may be the only luxury fashion brand that’s in the right position to sell a diffusion line — but the bigger the brand, the greater the risk. Off-White is agile enough that it can change course quickly if For All fails.
Do diffusion lines still make sense?
In the long run, diffusion lines that can strike the right balance, honing strong identities while maintaining a credible connection to mainlines, may well survive. But for most fashion brands, assimilating lower-priced product into signature lines may make the most sense.
What is brand diffusion?
Diffusion branding occurs when a company creates a second product line which appeals to a different target market than the target market of the parent company. By launching a diffusion brand, a parent luxury brand enters an entirely new market of luxury, also referred to as affordable luxury.
What is fashion diffusion?
Fashion diffusion theories. Motives that guide behaviours of people who play a part in fashion cycles are often placed in the desires people develop as a result of their social, economic, or political conditions and positions in society. This has been true for theories of fashion (diffusion) that are prominent today.
What are the levels of fashion?
The five levels of fashion segmentation are Haute Couture, Ready-to-Wear (RTW), Diffusion, Bridge and Mass Market. You are allowed to share it on your website with attribution.
What is a bridge to luxury brand?
‘Bridge-to-luxury’ or ‘accessible luxury’ brands are those that occupy the long bridge between luxury brands and premium brands both in terms of pricing and perception.
Does Prada have a diffusion line?
Named after the nickname given to the creative director of Prada, Miuccia Prada, Miu Miu is the diffusion line of the Prada fashion house and often referred to as the younger sister to Prada. Launched in 1993, Miu Miu offers a more colorful and avant-garde look compared to Prada.
What are diffusion brands in fashion?
In fashion, the term “diffusion brand” means a secondary line by a well-known designer. (Think Marc by Marc Jacobs, CK by Calvin Klein.) They are intended to reach a younger, aspirational demographic with lower price points and edgier items — all while generating extra revenue.
What is second line fashion?
Often the second line will contain many similarities to the main collection, but be produced in a different country and overseen by a different designer. Luxury retailers are also continuing the trend of collaborating with more affordable stores, offering a taste of their brand to a wider consumer segment.
Is Dior high end?
Dior. Dior is the second most popular luxury brand online this year. Dior continues its steady assent on our ranking of the best luxury brands online, rising from the fifth position in 2020 to the fourth place in 2021 and now taking the second spot in 2022.
What is diffusion collection?
A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house’s “signature line”, or principal artistic line, that typically retail at much higher prices.
Is Zara a mass market?
In essence, Zara is a mass-market fashion retailer, but part of its appeal is in the fact that it over-delivers on expectations such as quality and well-priced fashion in a premium store environment.
What are the 5 stages of the fashion cycle?
A fashion trend’s life cycle can be divided into five stages, generally speaking: introduction, rise, peak, decline, and obsolescence.
What are the three theories of clothing?
The four major theories of clothing are mod-esty, immodesty, and adornment and pro-jection theory.
What is the most famous clothing brand?
The FashionUnited Index of Most Recognized Fashion Brands gathers the largest fashion brands in the world by brand value.
Most valuable fashion brands.
| Brand | 2020 Brand Value $ | |
|---|---|---|
| 1 | Nike | $36.8 b |
| 2 | Louis Vuitton | $32.3 b |
| 3 | Hermes | $18.3 b |
| 4 | Gucci | $18.2 b |
What is the highest level of fashion?
haute couture
The highest level of fashion is haute couture.
What are the 5 types of fashion market?
The women’s wear, men’s wear, luxury fashion, bridal, and children’s wear all fall into these five types of the fashion market. Therefore, fashion start-Ups can clearly identify the market they fall into and the customer persona they are catering to.
What are the four levels of fashion business?
There are four different levels of the fashion business – Primary, Secondary, Retail, and Auxiliary.
Is Michael Kors a bridge brand?
The clientele at Kors Michael Kors — the bridge line launched in 1996 — appeals to a woman who appreciates the quality, style and luxury that the line offers. According to Jeanine Elias, vice president of sales and merchandising at Kors, the bridge customer is not determined by age.
Is guess considered high-end?
After considering all the different aspects of the Guess brand, we would say that it is an entry-level high-end clothing brand.