In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission.
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What is a tagline example?
From “America Runs on Dunkin’ Donuts” to “The Happiest Place on Earth,” the Nike “Just Do It” swoosh, or McDonald’s “Lovin’ It,” the best slogan examples are timeless, catchy words and phrases that live on in our minds, even when the television is off.
What is a business tagline example?
Nike: “Just Do It”
Nike’s “Just do it” tagline is one of the most recognizable in the world. There’s hardly anyone who isn’t familiar with it. As a matter of fact, it’s more than just a tagline: it’s a source of inspiration for many. Are you scared that things might go wrong if you chase your dreams?
Is a tagline the same as a slogan?
Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Both taglines and slogans should be brief and representative of your brand.
What is a tagline used for?
In business, a tagline is one or two phrases that provides clarity, entertainment, or emphasis to help highlight a brand’s mission, purpose, or culture. Taglines help consumers feel more connected to brands.
What is Apple’s tagline?
Think different
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWAChiatDay. The slogan has been widely taken as a response to the IBM slogan “Think”.
What is the tagline of Coca-Cola?
After 17 years, Coca-Cola recently changed their slogan from “Open Happiness” to “Taste the Feeling,” as part a new plan to globally unite the company’s brands.
How do I create a tagline?
How to Write a Great Tagline
- Step 1: Write a paragraph that explains who you are and what you do.
- Step 2: Condense that paragraph into one line.
- Step 3: Condense even further.
- 4) Test your taglines with your customers and employees.
How do I create a brand tagline?
10 Tips for a Remarkable Tagline
- Keep It Simple.
- Avoid the Marketing Meeting Effect.
- Tell a Story.
- Explain Your Offering.
- Communicate With Clarity.
- Describe Who You Are.
- Require a Double Take.
- Keep It Short and Simple.
What’s a good tagline?
A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.
What is Mcdonalds tagline?
With its catchy call-and-response melody and utter lyrical simplicity, “I’m lovin’ it” is an inescapable earworm whether you’re lovin’ that fact or hatin’ it. It has also proved extremely successful for the company, helping to drag it out of its last major slump before it found itself mired in this current one.
What is Adidas tagline?
Adidas: “Impossible Is Nothing”
Adidas’s famous tagline follows in the great sports apparel trend of inspirational mumbo-jumbo. It’ll also send you into an existential spiral. How can impossible, an adjective, be nothing, a quantity?
What’s a tagline for a logo?
What’s a Logo Tagline? A tagline is a phrase that highlights what a business does, emphasizes a value or specific message, and/or clarifies a brand’s mission. You can think of taglines as a brand’s mission statement condensed into a few words. It can be an important part of your brand’s identity.
What’s another word for tagline?
What is another word for tagline?
| slogan | watchword |
|---|---|
| catchphrase | banner |
| shibboleth | cry |
| motto | saying |
| mantra | catchline |
How important is a brand tagline?
Why is a tagline important? Taglines are important because they gain consumers’ attention. When consumers hear your tagline, they get a clear idea of your product’s benefits. Taglines help differentiate a brand from others by stating an advantage or benefit they have over others with similar products.
What are the types of taglines?
There are four different kinds of taglines: those that are descriptive of function, descriptive of character, aligned with a particular category, or descriptive of a need or wish. These taglines focus on the aims and concerns that describe your company’s mission, purpose or overriding benefit.
What is Gucci tagline?
Quality is remembered long after price is forgotten
The brand launched its first global tagline, Quality is remembered long after price is forgotten.
What is Pepsi’s tagline?
That’s What I Like
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi beverages across the United States. The tagline will remain indefinitely according to the company and marks the first permanent tagline tweak for the brand in over two decades.
What is Amazon tagline?
The internal slogan of Amazon is separated by three different ideologies. Let us quickly explore each one: Work Hard: Jeff Bezos, over the years, has gained a reputation of being a tough taskmaster. He believes that working hard is the real key to success.
What is Netflix tagline?
See What’s Next.
Our answer: “See What’s Next.” A succinct tag that encapsulates Netflix’s mission and disposition, it also speaks to Netflix’s maverick, pioneering spirit. Connecting people to stories is Netflix’s core objective, and anticipation is at the very heart of storytelling.
What is Disney’s tagline?
The ideology of “Where Dreams Come True” will permeate virtually every consumer touch-point, beginning with the vacation planning process and continuing during the Disney Park vacation experience through to the return home.