Arial Black.
The logo consists of two elements being the font and the jumping puma. The font is Arial Black – a simple bold font to make it noticable. The font has been sliced in half to give it edge and underline the brand’s two focus points being sports and fashion.
In this post
What font is used for brands?
Garamond
It’s readable and holds the title as the most legible serif body font. Fashion brands like Rolex and Abercrombie and Fitch have used it as their logo font.
What type of logo is Puma?
The logo of sportswear brand Puma has an image of a leaping Puma, which is also called a cougar, a panther that is active both day and night and jump upto 20 feet high. By using this symbol Puma summarized the feature of its product.
What is the Nike font called?
Nike Font is → Futura.
What’s the Adidas font?
Adidas Font is → ITC Avant Garde.
What font does Gucci use?
Because the Gucci logo has a lot in common with the Granjon roman font. Granjon Roman font is transitional sans serif font. George W. Jones and Claude Garamond designed this font in 1928.
Who uses Helvetica?
Apple used Helvetica as the system typeface of iOS until 2015. Helvetica has been widely used by the U.S. government; for example, federal income tax forms are set in Helvetica, and NASA used the type on the Space Shuttle orbiter. Helvetica is also used in the United States television rating system.
Why is the Puma logo a cat?
Here, however, we’re focusing on the origins of the brand’s iconic logo. PUMA’s original logo featured a puma cat leaping through a capital “D,” which stood for Dassler as a nod to brand founder Rudolf Dassler. The motif was updated in 1957 with the addition of the word “PUMA” underneath the cat.
What is the Puma stripe called?
the Formstrip
In time for the 1958 World Cup, PUMA launched football boots with the Formstrip, literally a strip of leather on the side of the shoe for added lateral support. “A formstrip shoe cradles the foot securely while not compromising on range of motion and without adding too much pressure.
Does Nike use Futura?
About Nike Font
The font used in the logo is Futura Extra Bold Condensed. It is a font of the Futura font family which is a geometric Sans serif font. Paul Renner designed this and published it through Linotype in 1936. But this font was first presented in 1928 by Bauer Type Foundry.
Why did Nike use Futura?
Why did Nike use Futura? Futura has a powerful design that you can see right away. It can be used for branding elements and we can see how Nike did a great job with this. Together with the logo the font also sends a message towards the viewers.
Is Nike logo a Futura?
Nike’s Futura Logo is a hallmark of ’90s football, an era in which jerseys stood out as some of the most stylish, both on and off the pitch.
What font does Calvin Klein use?
In any case, they use a custom proprietary geometric sans typeface aptly called Klein. For an approximation, you could look at Avant Garde Gothic (AKA URW Gothic/TeX Gyre Adventor).
What type face style does this logo Reebok use?
Although Reebok hasn’t used the typeface for over a decade, for many consumers Motter Tektura has been the face of the shoe company since the 1970s.
What font does Durex use?
One Night Sans
Aptly called One Night Sans, it’s part of a new visual identity created by London-based creative agency Havas London. The typeface, designed by British type foundry Colophon, is a thin sans serif that primarily uses an assertive all-cap set in a bright cobalt blue.
What font does Dior use?
Dior Font is → Nicolas Cochin.
What font does Saint Laurent use?
The Yves Saint Laurent font is Helvetica Neue Bold and the primary brand colors are black and white.
What fonts does Balenciaga use?
The Off White font uses Helvetica Neue Bold.
Does Apple still use Helvetica?
Older iOS devices continue to use Helvetica or Helvetica Neue in regular font weights that display with higher contrast on low-resolution displays. With the introduction of OS X 10.10 “Yosemite” in June 2014, Apple started using Helvetica Neue as the system font on the Mac.
Why is Helvetica so popular?
Helvetica, in particular, became popular so quickly, due to its legibility and neutrality. It’s easy to see why it was so widely appreciated by the design community. It doesn’t convey any meaning in itself, and as a result, it’s applicable to very different contexts.
What’s the difference between Arial and Helvetica?
Helvetica was designed for traditional print, while Arial was designed for laser printers and then adapted for use on computers, both of which are lower resolution environments than professional print work. This led to some subtle (and not so subtle) design changes.