Abloh designed each shoe to have a print on the inside of each shoe, reflecting the creative process and location of creation. It was titled “Off-White for Nike” then a line which included the name of the shoe that had been remodelled and then two lines saying “Beaverton, Oregon USA” and “C. 2017”.
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Is Off-White part of Nike?
The Off-White™ “The Ten” project included sneakers from Nike as well as Nike-owned brands Converse and Jordan. From late October to early November in 2017, the first releases were split into two packs of five.
What is the story behind Off-White?
The history of OFF-WHITE started with a ‘vision from Virgil’, and soon went onto become a brand on everyone’s lips. Founded by American wunderkind Virgil Abloh, since 2013, the Milan-based label has opened showrooms in 15 locations around the world and retained a star-studded line-up of customers.
What does Off-White do?
He is a DJ and a filmmaker who directed a music video for rapper Lil Uzi Vert last year. And most of all, he is famously known as the creative director of rapper Kanye West’s company DONDA. Abloh is a major icon across the streetwear and music scene.
What is the Off-White style?
“Defining the gray area between black and white as the color Off-White” is the all-encompassing motto with which Virgil Abloh proposes menswear, womenswear, and a seemingly endless stream of collaborations with the likes of Levi’s, Moncler, Nike, Warby Parker, and Ikea.
Why is it called Off-White?
The company was first founded as “PYREX VISION” by Virgil Abloh in the Italian city of Milan in 2012. Abloh then rebranded the company as Off-White, which he described as “the grey area between black and white as the color off-white” to the fashion world.
Why Off-White is so popular?
The combination of wealth and accessibility is the reason behind Off-White’s creativity. The customers of this brand are sometimes 12 years old, and Abloh shares that that is the brand’s goal. The brand also benefits from trends like the rise of hip-hop as the dominant form of American music.
What is Off-White Jordan?
The Nike Off White Jordan 5 Muslin made its way to the sneaker stage as part of the collection for NBA All-Star Weekend 2020. The Off White Jordan 5 Muslin features classic Off-White styling, like Abloh’s signature “shoelaces” branding and a pre-yellowed sole that gives it a vintage vibe.
What color is Off-White?
Something that is off-white is not pure white, but slightly gray or yellow.
What is the Off-White logo?
According to the Justia database, Off-White™ has filed for a trademark for the new logo on September 13. The description reads, “The mark consists of a sinking person’s hands and face below the words ‘Off’ and ‘White’.” Those who’ve been following the brand’s Instagram may also notice another variation of the logo.
Is Off-White quality?
What does that mean? By all standards, Off-White is considered to be on the threshold of being a luxury brand with the hefty price tags on their items.
Who is the target market for Off-White?
the millennials
The target audience for Off White is the millennials, and 59% of American millennials use Instagram often. It is no surprise that the Off White brand and the creator himself – Virgil Abloh, are very active on Instagram and other social media platforms.
Why did Off-White change logo?
The Norwegian textile producer accuses Virgil Abloh’s brand of having copied the same striped patterns that have been used by Helly Hansen for 35 years. So, by changing the logo, Off-White, maybe, tries to avoid any copyright suits in the future.
Where did Off-White get its logo?
Unlike many other companies striving for a unique emblem, the Off-White logo uses motifs that are in no way exclusive. In fact, none of the logos is unique – they were borrowed from the Glasgow airport design system developed in the 1960s.
Is Off-White out of style?
In Q3 2018, Off-White was named the “hottest brand on the planet” by the Lyst Index and continued to top rankings for several consecutive quarters. However, in Q2 2021, the brand slipped out of the top 10.
Is Off-White luxury brand?
Almost two decades later, Virgil Abloh founded Off–White, a luxury brand that catapulted streetwear into the realm of high fashion that Dapper Dan once sought to emulate. After receiving a bachelor’s in civil engineering and masters in architecture, Abloh opened a boutique called Pyrex Vision in 2012.
Who designed Nike Off-White?
Virgil Abloh
It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh.
Nike and Off-White: ‘The Ten’
| Type | Sneakers |
|---|---|
| Inventor | Nike and Off-White |
| Inception | 2017 |
| Manufacturer | Nike, from designs by Virgil Abloh |
When was the first Nike Off-White?
Nike x Off-White Air Force 1 “Black”
Make a black Air Force 1 cool twice and you can be considered one of the best sneaker designers to have ever graced the Earth. The first Nike x Off-White release of 2019 (which, at the time, was rumoured to be the last) was the release of the Air Max 90 in ‘Desert’ and ‘Black’.
What are the most expensive shoes?
Top 10 Most Expensive Shoes Ever Made
- Antonio Vietri Moon Star Shoes — $19.9 Million.
- Passion Jewellers x Jada Dubai Diamond Shoes — $17 Million.
- Debbie Wingham High Heels — $15.1 Million.
- Shoes Thrown at President Bush — $10 Million.
- Harry Winston Ruby Slippers — $3 Million.
- Stuart Weitzman Rita Hayworth Heels — $3 Million.
What does off-white mean?
The definition of off-white is a color that is close to white but that has a grayish or yellowish tinge. A mostly white color that is tinged a bit with gray is an example of a color that is off-white.
Which is better white or off-white?
White paint is the universal go-to for a reason: It’s a clean backdrop—a literal blank slate. That being said, the cool, bright undertones can also look too stark (and even blinding) in some environments. Off-white, on the other hand, leaves a softer, gentler impression.