The solution ended up being a watch line that would pay tribute to Cartier’s famous watches at a much affordable price. The name of this watch line is Must de Cartier, which roughly translates to “Cartier, it’s a Must”
In this post
Is Must de Cartier the same as Cartier?
Under new direction by Robert Hocq and Alain-Dominique Perrin, Les Must de Cartier was born (French for “these Cartiers are a must,” or “You must buy them”). It introduced a more wallet-friendly (we’re talking $500 for a Tank) version of Cartier to a wider consumer base.
When was Must de Cartier made?
The Must de Cartier line launched in 1973 with a line of high-end accessories like pens, lighters, and bags. It wouldn’t be until 1977 that Cartier would add the Tank Must to its roster.
Does Cartier tank must hold value?
Whether you’re a fan of the Tank, the racing-induced Drive de Cartier or the pilot inspired Santos watch, Cartier watches will always hold their value since each one is a prime example of the brand’s expert craftsmanship and horological know-how.
What is the rarest Cartier watch?
The Tank Chinoise first appeared in 1922 but hasn’t been produced since 2004, making it one of the rarest models.
What does Must de Cartier smell like?
An ultra sophisticated and seductive scent with head notes of galbanum, mandarin and neroli oil. Heart notes of rose, daffodil and jasmine. Soul notes of vanilla, sandalwood, vetiver, musk, tonka bean and civet.
Why is it called a tank watch?
The Tank’s name and design pays homage to the Renault FT-17, a French tank used during the first World War. The watch somehow manages to be both rectangular and square, borrowing lines from its namesake. The leather strap seamlessly integrates into the case, and Roman numerals grace the dial.
How do you date a Cartier tank?
–Twist the crown forward (quickly) for a few seconds. The minute hand will start turning very quickly. -When the desired date and time is reached, push the crown back in place – or turn the crown again to stop it. It will stop after it reaches the minute it was in when you started the process.
Is Cartier tank waterproof?
Your watch is certified water-resistant and its water-resistance is ensured by a series of seals. Before any contact with water, however, please ensure that the crown of your watch is not pulled out.
Which Cartier tank should I buy?
The Cartier Tank Solo is our first option if you are looking to get into the Cartier Tank and there are a few reasons why. It maintains all of those design elements that make a Cartier Tank a Cartier Tank, but it comes in a more affordable price point because of a quartz movement.
Do Cartier tank watches go up in value?
The short answer is yes, Cartier watches hold value and may even increase in value. The longer answer is that it depends on several factors. Vintage Cartier may go up in value more than a newer model. Trends may change as time passes and value may increase or diminish accordingly.
Is buying a Cartier watch a good investment?
For many first-time shoppers who are looking to splurge, Cartier is a good starting point because of the brand’s mid-level pricing but good retention value. “They’re not super rare watches, so you can find an abundance of them on the secondary market and you can find a pretty good price,” says Wallner.
What is the most expensive Cartier item?
This Cartier necklace, made up of emerald green jadeite beads and secured with a ruby, diamond, platinum, and gold clasp, sold at auction in 2014 for $27.4 million to the Cartier Collection. This famed necklace was owned by Barbara Hutton, heiress to the Woolworth fortune, and Princess Nina Mdivani.
How many Cartier watches are made each year?
They made 1.758 billion CHF in revenue last year, manufacturing 500,000 pieces. Cartier takes the bronze medal with 6.7%, accounting for 1.6 billion CHF with 490,000 pieces produced.
Why Cartier watches are expensive?
The reason why Cartier watches are expensive? High quality materials, genuine historical significance, and “influencer” endorsements from some of the world’s most iconic fashionistas have led to a perfect storm of brand clout, which translates to an expensive price tag.
What Cartier means?
one who transports goods
Cartier is a splendid modern-day gender-neutral name that has its roots in Britain. It may not come as a surprise that the meaning of this mean is quite literally “one who transports goods.” Though often associated as a surname, Cartier has become an up-and-coming first name in its own right.
What does Le Must mean?
must ; best. ‘le must’ found in translations in English-French dictionary. must-see. n. must.
Is Cartier French?
Cartier is a french luxury Maison within Richemont.
Is Must de Cartier unisex?
Must de Cartier Gold by Cartier is a Amber Floral fragrance for women. Must de Cartier Gold was launched in 2015. Top notes are Galbanum and Green Leaves; middle notes are Osmanthus and Jasmine; base note is Vanilla.
What is a musk perfume?
Perfumery musks are molecules with subtle scent yet extremely powerful and essential to any perfume formula, even in the smallest quantities. If musks were a colour it would be white. Their scent is subtle, with a powdery yet almost nothingness smell similar to baby’s skin.
What does Cartier La Panthere smell like?
Top notes are Dried Fruits, Rhubarb, Big Strawberry, Anise and Bergamot; middle notes are Gardenia, Rose, Ylang-Ylang, Orange Blossom and Pear; base notes are Oakmoss, Musk, Leather and Patchouli. La Panthère is the new fragrance for women from Cartier, launching in March of 2014.