Integrated marketing communication examples
- Coca-Cola. Coca-Cola is one of the most well-known brands in the world, and its success is due in part to its effective use of IMC.
- Nike. Nike is another company that has used IMC effectively.
- Ford. Ford is a company that has used IMC to great effect.
- Apple.
In this post
Which is an example of integrated marketing communications?
Through multiple communication platforms and tools, Coca-Cola shared its message widely. The Coca-Cola campaign is one of the integrated marketing communications examples.
How does Nike use IMC?
Element Analysis
The primary elements of Nike’s digital IMC strategy are social media platforms, mobile apps, and websites. The company also uses search engine ads and social media advertisements to promote its website and products to interested consumers.
Does Coca-Cola use integrated marketing communication?
The Coca-Cola Company is one of the world known brands that uses integrated marketing communications as the method of its positive image creation.
Does Netflix use IMC?
Following their IMC strategy of focusing on the services content rather than the service itself, Netflix has found an advertisers gold mine in working with reputable journals and news outlets to provide articles, that, apart from a few connections to the exclusive content they are advertising, can very much be seen as
How does Red Bull use IMC?
Red Bull
Their integrated marketing communications include everything from online blogs, to social media, television events, and sporting competitions. Whether Red Bull is giving wings to animated characters on TV, or to extreme sports competitors, their branding remains the same.
What are the good examples of market integration?
Examples of market integration are the establishment of wholesaling facilities by food retailers and the setting up of another plant by a milk processor. In each case, there is a concentration of decision making in the hands of a single management.
What communication does Nike use?
Besides Instagram, Nike communicate with their customers through email subscriptions. To reel subscriptions in, Nike install pop-ups on their official app and website. These pop-ups collect customer data and are used to engage with present and possible customers regularly.
How does adidas communicate with their customers?
Marketing Communication strategy of Adidas is based on on-line and offline advertising and promotion. Development of informative web site is the top priority for Adidas. On the one hand, it helps Adidas to sustain brand image and deliver better services to customers.
What type communication does Nike use?
Public Relations at Nike. Nike Inc. uses public relations in marketing communications. In this business case, the company implements public relations as a way of addressing social issues linked to its business.
What is Starbucks IMC?
Starbucks marketing communication mix integrates advertising, sales promotions, events and experiences, public relations and direct marketing communication tools.
Why does coke use IMC?
The Coca Cola IMC messaging has established a longing for the product that supersedes the desire for that typically associated with a drink to quench one’s thirst (Dudovskiy, 2015).
What marketing strategy does Coca-Cola use?
Coke aggressively markets its product lines through ad campaigns across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
What type of marketing does Netflix use?
Netflix follows multi-channel marketing and utilizes social media, print media, website, Youtube, billboards, and various other channels for promotions. Netflix does not only spends a huge budget on campaigns but also utilizes the cost-effective tactics of marketing.
What is Netflix’s branding strategy?
The Netflix marketing strategy incorporates email to introduce new users to the streaming platform. Then, Netflix segments users into groups and offers personalized product recommendations and relevant updates based on their preferences.
What advertising does Netflix use?
Social Media Channels: Netflix also engages its audience through social media platforms such as Facebook, Instagram, LinkedIn. It advertises, offers deals to gain the high attraction customers and enhance customer base.
Why Companies Use IMC campaigns?
Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.
How does IMC help build brands?
IMC focuses on building brand by creating databases that continuously monitor and respond to market needs as relationships are fostered between practices and their patients.
How is Red Bull’s marketing strategy?
The Marketing strategy of Red Bull is a combination of high quality content across all digital channels, sponsorships of extreme sports that drives brand awareness and word-of-mouth, Guerrilla Marketing, a humoristic advertising approach, as well as powerful and consistent branding.
What are the 3 main types of market integration?
There are three basic kinds of market integration
- Horizontal integration.
- vertical integration.
- Conglomeration.
What are the three 3 types of market integration define each?
Types of market integration
- Horizontal integration. This occurs when a firm or agency gains control of other firms or agencies performing similar marketing functions at the same level in the marketing sequence.
- Vertical integration.
- Conglomeration.