Geographic Segmentation Example McDonalds McDonalds divides its market into geographic segments, for example, different countries, states, regions and cities. McDonalds sells burgers and target local markets and with customized menus.
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What businesses use geographic segmentation?
A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles.
How does Nike use geographic segmentation?
The presence of physical stores in different parts of the world is one of Nike’s strategies under its geographic segmentation. This segment acknowledges that each country has varied lifestyle habits and cultures. The company introduced different products for various countries that meet the customers’ needs.
How does KFC use geographic segmentation?
Geographic Segmentation
KFC deals internationally and has number of outlets in various countries. KFC sells its products according to the geographic needs of the customers, worldwide and it is measureable. For example in Australia its geographic segmentation is wide. It has 590 outlets in Australia (numberof.net).
Does Apple use geographic segmentation?
Geographic Segmentation: The retail stores of Apple are located in the highly populated cities around the world. With the online presence or official websites in the 88 countries. Demographic Segmentation: At the ages of 14 – 55, students and business professionals, etc.
What is geographic segmentation of McDonald’s?
McDonald’s is one of the most popular fast-food restaurants companies in the world. The way McDonald’s built its marketing segmentation remains mysterious.
2.2 Geographic Approach.
| Type of segmentation | Segmentation criteria | McDonald’s target segment |
|---|---|---|
| Geographic | Region | Domestic/international |
| Density | Urban/rural |
How does Mcdonalds use geographic segmentation?
Geographic Segmentation Example — McDonald’s
The fast-food chain divides its target markets into segments by country, region, and cities, then customizes the menu by local preferences. These different market segments have very different preferences and McDonald’s does an excellent job of localizing its products.
What is the method segmentation of Coca Cola?
Coca-Cola’s market segmentation focuses on four various elements, namely geographic, demographic, psychographic, and behavioral. Coca-Cola might have originated from the United States, but it has expanded its brand to various countries across the globe over the years.
What is Nike’s geographic market?
Nike’s new geographical areas are North America, Western Europe, Eastern/Central Europe, Greater China, Japan and Emerging Markets. Formerly the Nike brand used four regions: U.S., Asia Pacific, Americas and an area comprised of Europe, the Middle East and Africa.
What is Nike’s demographic segmentation?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
What is the method of segmentation of Starbucks?
Starbucks has also segmented its markets by demographically and geographically selecting the store location with educated and coffee lovers. According to Kotler (2016) market targeting is a process of evaluating all market segment’s interest and selecting one or more segments to enter.
Who is McDonald’s target market?
The main target customer for McDonald’s includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald’s is its’ marketing towards children and the parents of young children.
What type of marketing does KFC use?
KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants. The consumers of KFC are the young as well as young adults. It used to serve the same menu all around the world which means that it was using undifferentiated targeting strategy.
What is Microsoft’s target market?
Microsoft’s target audience age group range from 16 and older and from both urban and rural areas around the world. They also target young crowds that are usually students, employees and professionals and are loyal to the brand.
What type of market segmentation does Apple use?
Apple Segmentation, Targeting and Positioning
| Type of segmentation | Segmentation criteria | Apple target segment |
|---|---|---|
| Behavioural | User status | Users Non-users, potential users |
| Psychographic | Social class | Middle and upper classes |
| Lifestyle[2] | Aspirer Succeeder Explorer | |
| Risk aversion | Risk avoiding Risk neutral |
What is Apple’s demographic?
iOS smartphones are popular between 16 and 24-year-olds.
According to the result of a recent survey conducted to figure out the age demographics of Apple users, 44% of iOS smartphone users in 2019 were between the ages of 16 and 24. 30% of those in that age group used Android.
What is KFC market segmentation?
KFC uses geographic, demographic, behavioural and psychographic segmentation. With regards to geographic segmentation KFC has a large market as it is an international fast food outlet. Within each country they have divided their market into two main segments, urban and semi-urban.
Who is KFC target market?
young adults
“Our target audience tends to be young adults and busy families who are becoming more and more reliant on their mobile devices to make their lives easier.
Who is Burger King’s target market?
Most of the customers of Burger King are in the age group of 15-40 years in developing nations and in developed nation’s customers of all age groups prefers the Burger King fast-food chain.
What is the method of segmentation of Colgate?
Colgate segmented their audience by using different segmentation types for different products like they used Age-based segmentation for toothpaste. Colgate segmented their audience based on 2 types, they are as follows: behavioural segmentation. Demographic segmentation.
Is Coca-Cola a geographic segmentation?
The Coca-Cola Company’s operational structure includes four geographic operating segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The company reporting structure also includes the non-geographic segments of Global Ventures and Bottling Investments Group (BIG).