Horizontal Integration Examples
- Disney and Pixar. In 2006, Disney purchased Pixar in a deal that was worth $7.4 billion.
- Vodafone and Idea.
- Volkswagen and Porsche.
- Facebook and Instagram.
- Exxon and Mobil.
- Economies of Scale.
- Market Power.
- Product Differentiation.
In this post
What companies are example to horizontal integration?
- One of the most definitive examples of horizontal integration was the acquisition of Instagram by Facebook (now Meta) in 2012 for a reported $1 billion.
- Another notable example of a horizontal integration was Walt Disney Company’s $7.4 billion acquisition of Pixar Animation Studios in 2006.
What is a horizontally integrated company?
Horizontal integration is a business strategy in which one company acquires or merges with another that operates at the same level in an industry. Horizontal integrations help companies grow in size and revenue, expand into new markets, diversify product offerings, and reduce competition.
Is Disney horizontally integrated?
One notable example of horizontal integration is Disney and its acquisitions of competing entertainment companies, including Pixar Animation Studios, Marvel Entertainment, and Lucasfilm.
Is Nike horizontally integrated?
All of Nike’s products use the same resources and distribution channels. Nike uses vertical integration during the supply chain process when handling with producers, retailers, and providers (Soni, Phalguni). This is also an example of forward integration allowing Nike to increase their power over the suppliers.
Is Coca Cola a horizontal integration?
Horizontal Integration Example : Coca-Cola Acquiring Juice Brands.
Is Amazon horizontal or vertical integration?
Amazon sources and develops its own private-label products (AmazonBasics, Kindle) and develops services like Prime or, again, Kindle. These are all examples of vertical integration. There’s no other company at this scale with a similar approach of both horizontal and vertical integration.
Is Apple horizontal integration?
Apple Inc. has employed a vertical integration strategy for decades. Its software products are placed into electronic devices and computer systems manufactured and assembled by Apple using hardware and components also manufactured by the company.
Is Uber horizontally integrated?
A company like Uber offers two sources of genuine economic gains: reduced search costs for both passengers and drivers, and gains from horizontal and vertical integration.
Is Coca Cola vertically integrated?
First, the two largest up- stream companies, The Coca Cola Company and PepsiCo, both vertically integrated with their largest downstream bottlers in 2010, respectively. On the other hand, there are still many independent bottlers that are not vertically integrated.
Is Walmart a vertical or horizontal integration?
Walmart is the largest retailer in the United States. It is also the largest company in the world. The company has been able to vertically integrate its supply chain, and it has been able to expand its operations. This allows Walmart to offer consumers a wide variety of products at a low cost.
Is HBO vertically integrated?
In fact, the combined presence of HBO Espana, StarzPlay and Disney+ in Spain resulted in 76% of new premieres in the 2020/21 being vertically integrated.
Is Marvel vertically integrated?
Disney perhaps acquired Marvel for its intellectual properties as an act of vertical integration, to save itself the costs of acquiring such properties for use in their other ventures.
Is Tesla horizontal or vertical?
HOW TESLA IS DIFFERENT FROM OTHER AUTOMAKERS. Tesla designs more hardware and writes more software than many rivals, which rely on auto suppliers. Musk has called the company “absurdly vertically integrated compared to other auto companies.”
Is Tesla vertically or horizontally integrated?
Tesla recognized the complex supply chain in the automotive industry and revolutionized the industry by using vertical integration. Tesla has integrated many production steps, from battery production to electric motor production and self-driving algorithms, and a powerful central control system vertically.
Does Starbucks use vertical integration?
The Standards. Starbucks uses a vertically integrated supply chain, which means that the company is involved in every step of its supply chain process, all the way from the coffee bean to the cup of coffee sold to consumers.
Is Nestle vertically integrated?
As a vertically integrated company, Nestlé Waters is responsible for producing its own packaging, making its own package preforms and blowmolding its own bottles. Another example of cost-saving efficiency is the company’s choice to use a warehouse delivery system as opposed to direct store delivery.
What companies use horizontal and vertical integration?
- The Heinz and Kraft Foods merger is an example of Horizontal Integration.
- Target, which has its store brands, is an example of vertical integration.
Why some firms are horizontally integrated?
The horizontal integration of companies within the same industry attracts businesses that target to reach a broader market or offer more products/services. It can lead to product diversification, increased company size, narrow competition, and economies of scale.
Is Netflix horizontally integrated?
Netflix, Inc. is a prime example of vertical integration. The company started as a DVD rental business before moving into online streaming of films and movies licensed from major studios.
Is Facebook vertically integrated?
Facebook has vertically integrated almost all the functions of a communications platform aspect of service delivery into itself.