15-40.
Demographic Variables: Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
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What age group is Nike aimed at?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
What is Nikes target?
Nike Demographic Segmentation
Nike’s target market is 11–55-year-olds. By spanning the generations, Nike taps middle-aged consumers who have disposable income and develops its relationship with younger audiences to ensure future growth and build life-long brand enthusiasts.
What is Nike’s main market?
the United States
Nike’s core market is the United States, as approximately 40 percent of the company’s global revenue was made in this country alone that year.
What age group buys the most shoes?
Average annual U.S. consumer spend on footwear in 2020, by age. This statistic shows the average annual expenditure on footwear by consumers in the United States in 2020, by age. In 2020, the 25 to 34 age group was the highest spender on footwear, spending 456 U.S. dollars on average in the year.
Who does Nike sell to?
Nike sells athletic and sports gear, footwear, and equipment to anyone. Geographically, Nike’s market is separated into four distinct segments, also ranked by revenue: North America.
Who is Adidas target audience?
Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers.
What is the primary and secondary target market of Nike?
The secondary target market is basically ALL consumers. Nike carries products for practically everyone, especially athletes. Nike’s customers range from all different ethnicities, religions, and backgorunds.
Why does Nike appeal to customers?
They focus their emphasis on creating content that promotes the benefits of their products, rather than the features. Helping their customers be better at what they love to do is still the focus of their branding and message.
What does Nike stand for?
the Greek goddess of victory
Definition of Nike
: the Greek goddess of victory.
Which race buys the most Nike products?
African American, Hispanics and Asians are more strongly represented in Nike’s consumer base than they are in the U.S. population. For example, the company’s market research shows 13% of Americans identify as African American, yet 18% of Nike buyers are black.
What is the age of people that buy sneakers?
Aesthetics play a fairly significant role when adults and older customers buy sneakers, while trendiness is mostly valued by customers aged 10-29 years old.
Who is the target market for Jordans?
While this seems like they service a broad market, their main target market is males ages 15-25. This is because people in this segment are usually involved in high school sports and possibly college as well. In regards to their social media, the brand needs to be more consistent across their various accounts.
What segmentation strategy does Nike use?
For Nike, its market segmentation involves four categories – geographic, demographic, psychographic, and behavioral.
Who is Nike’s biggest competitor?
Adidas
Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.
What is Nike known for?
The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory. One of the most valuable brands among sport businesses, Nike employs over 76,000 people worldwide.
What makes Nike unique?
Be Different
Every brand needs what marketer’s call “noticing power.” Nike is successful because they have their iconic catchphrase and celebrity endorsements. This power has the ability to grab people’s attention, make the product stand out, and rise above the competition.
What age group does Puma target?
18- to 24-year-olds
Puma remains a dwarf in the online space — its October unique visitors were 331,000, compared to 12 million for Zappos, per comScore’s multiplatform numbers — but the big benefit Puma has seen from its now-responsive site has been on the mobile, the device of choice of Puma’s target customer base of 18- to 24-year-olds
What age is the target market for sportswear?
The CEO Ben Francis spotted a gap in the sportswear market which was the lack of affordable activewear for young gym-goers. They owe their success to keeping their focus on this niche market for people aged 16-30, along with a strong social media presence.
Who is the target market for sportswear?
The target market for sportswear is broad and includes everyone – boys, girls, men, women, young and the elderly. There is always some sportswear that has value for someone.
What are the needs of Nike customers?
To put it simply, Nike doesn’t just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.