HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.
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What is the difference between Yves Saint Laurent and Saint Laurent Paris?
Here’s the brand’s official position, via Business of Fashion: “The House is referred to as ‘Yves Saint Laurent. ‘ The ready-to-wear collection by Hedi Slimane is correctly referred to as ‘Saint Laurent’. (‘Saint Laurent Paris’ is used in the logo but not when spoken/written about the collection).
Is YSL just Saint Laurent now?
However, the Yves, along with the iconic YSL logo, won’t disappear entirely. The full Yves Saint Laurent name will continue to be used for “institutional purposes” and the logo will remain the same. So, basically the only change will be to the read-to-wear line, which will now be called Saint Laurent Paris. Phew!
Why did they remove Yves from Saint Laurent?
Exactly a decade after Yves Saint Laurent declared the death of haute couture and retired from the catwalk, the still-thriving clothing business he founded has decided on a makeover that will see his first name disappear from the labels.
Is SLP and YSL the same?
First reported by our friends at WWD, and confirmed by the house, Hedi Slimane is taking the Yves Saint Laurent brand back to move things forward.
Why was YSL renamed?
For a global fashion house with 83 stores worldwide and hard-won international brand recognition for the interlinked initials of its founder, the new name represents an enormous financial investment in a new designer. Equally significant is that the new name represents a powerful flexing of muscle by Hedi Slimane.
Is LV and YSL the same?
LV is known for its legendary bags, while YSL is more about clothing. Some Louis Vuitton purses are sought-after and highly coveted, yet unavailable to find. You can’t say the same about YSL accessories. When it comes to investment, goods of both brands can be sold as pre-loved.
How do you know if Yves Saint Laurent is real?
How To Spot a Fake YSL Serial Number?
- Examine the engraving. On many bags apart from the serial number you can find the words: “made in Italy.” Note that it should be written exactly under the digits.
- Examine the letters.
- If you see that the serial number is missing, probably the bag is a counterfeit.
What is the YSL logo called?
Cassandre designed and created the YSL logo that helped make the brand into what it is today. The initial logo was created as a vertical monogram of Y, S and L. He created the logo by mixing sans and serifs, while intertwining it with roman and italic forms at once.
Is YSL a luxury brand?
Yves Saint Laurent founded his eponymous luxury French fashion house, Yves Saint Laurent, alongside his partner Pierre Bergé in 1962. Saint Laurent had previously been the creative director of Christian Dior from 1957 to 1959 and so had experience leading a very popular design house.
When did YSL drop Yves?
Dropping the “Yves”
After being appointed as creative director in 2012, Slimane swiftly kickstarted his rebranding of the storied French house by scandalously axing the label’s forename, Yves, and changing its font into something bolder and more modern.
When did Yves Saint Laurent drop the Yves?
1969
Yves Saint Laurent in 1969. Photo Courtesy of AP.
When did YSL rebrand to Saint Laurent?
Announced on Thursday by WWD and confirmed straightaway by the luxury fashion house, the re-branding will come as Hedi Slimane officially takes over creative duties at the YSL (or should that by SLP?) womenswear show in Paris sometime between 25th September and 3rd October 2012.
What does SLP stand for in fashion?
However much urban streetwear becomes a part of luxury fashion, the so-called SLP (Saint Laurent Paris) aesthetic returns season after season – a mash-up of chic Parisian flair infused with rock ‘n’ roll edge.
What does Rive Gauche meaning YSL?
Left Bank
Situated in a former antiques store in the student-dominated area of the Seine’s Left Bank, the appropriately named store (Rive Gauche is literally “left bank” in French) was a complete departure from the grand and gilded interior of his haute couture salon.
When did Saint Laurent change logo?
2012 — Today. The redesign of 2012 was held after the name of the famous fashion house was shortened to just Saint Laurent. The new concept is built around the new brand’s name, written in bold sans-serif letter, and a more elegant “Paris” in a different typeface.
Who bought YSL?
The Gucci Group purchased Sanofi Beaute, owner of the Yves Saint Laurent brand, from PPR, which had purchased it 5 years earlier, for about $1 billion.
What is the difference between Gucci and Louis Vuitton?
Gucci’s bag designs are more subtle, while Louis Vuitton is more formal and sophisticated. This makes LV bags more flexible. Gucci is more innovative with the designs they create, while Louis Vuitton is said to be “A timely touch and a better investment in quality.”
Is Burberry a luxury brand?
The epitome of British luxury, Burberry, was one of the hottest luxury brands in the fashion industry throughout 2021. The Luxury brand, present within the fashion industry for 156 years, has showcased several changes of power in the past several years, in ambitions towards bringing the brand higher up-market.
Are YSL wallets worth it?
The YSL wallet on chain is one of the first designer pieces I bought, and I still think it’s one of the best designer bags to invest it. The leather is so durable and long lasting, and it’s easy to wipe clean if it does get dirty.
Do all Saint Laurent bags have serial numbers?
Usually all original YSL bags have a serial number, which is attached inside the bag. Check whether your bag has this feature and whether the serial number of this kind even exists. If this number is missing, you should definitely be alert and better stay away from it.