Here are three case studies of successful platform businesses: Nike, Zalando and Airbnb.
In this post
What is Nike’s digital strategy?
As Nike themselves put it in a recent blog post, “Using AI and machine learning, Nike is leveraging technology to forward-position the products that consumers love most and deliver faster, more precisely, and without compromising sustainability.”
What is Nike ecosystem?
Nike’s ecosystem of apps is robust, to say the least. The Nike commerce app regularly moves in and out of the top 10 retail apps globally, and through it, customers can shop for shoes, athletic wear, and more.
How does Nike use technology and innovation to gain an advantage?
By continually using technology to strengthen the connection consumers have with their product, Nike showcases that they surpass their competitors innovation-wise while accentuating their commitment to their customers – something they will likely recognize and appreciate in the form of continued brand loyalty.
What eCommerce platform does Nike use?
The company’s products are easily available online thanks to Magento eCommerce, with it seamlessly combining great design, an easily browsed product range and a wealth of information about the company and the concept behind it.
Is Nike a digital brand?
Over the years, Nike has accelerated its digital transformation by expanding its global supply chain and making “significant investments in digital technologies and information systems” to power D2C e-commerce.
What makes Nike unique?
Nike quality and durability is a critical part of their strategy to be able to command high prices for their products. Their brand is associated with providing top-notch product for athletes that help them perform better.
What is Nike’s business strategy?
Nike has established a tradition of continuous innovation as part of its mission/vision strategy. The company has developed a consistent culture of keeping up to date with technological advancements in the sports industry to stay ahead of its competitors.
What marketing strategies does Nike use?
Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.
How is Nike a technology company?
NIKE, Inc. is a technology company. From developing products, managing big data and providing leading edge engineering and systems support, our teams at NIKE Global Technology reimagine the future at the confluence of tech and sport.
What is Nike’s innovation strategy?
In 2019, Nike launched a new strategy called “Consumer Direct Offense,” which takes a page from direct to consumer startups by speeding up the pace of product innovation and speed-to-market, plus increasing direct engagement with consumers.
What new technology is Nike using?
Nike began utilizing augmented reality as part of its mobile app for reimagined shoe “drops” in 2017 and has also been integrating technology into an increasing number of its standalone stores. The brand last month opened a 5,000 square-foot Nike Live concept store in Houston, TX, according to the Houston Chronicle.
Is Nike an eCommerce website?
nike.com, operated by Nike, Inc., is an internationally-focused online store that generates eCommerce net sales primarily in the United States as well as in the United Kingdom and South Korea.
Is Nike an eCommerce company?
Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring. The COVID-19 pandemic has uncovered new eCommerce stars and they aren’t all named Amazon. In the first quarter of its 2021 fiscal year (the three months ended August 30, 2020), Nike’s direct business was up 82%.
Why is Nike going digital?
We are fulfilling our vision that, through connected member experiences and inventory, powered by connected data and technology, we can provide consumers with greater access to the very best of Nike with more speed, convenience and connection to our brand and to sport than ever before,” said Donahoe.
How can Nike improve digital marketing?
Improving product experience
In fact, product analytics has been found to increase brand profit margins by over 60%. With products analytics software, Nike can glean insight into consumer digital interactions with their products to identify what is (and what isn’t) engaging users.
What is Nike’s mission statement?
Nike’s vision is “To bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential.
Is Nike an Omnichannel?
Nike chose omnichannel as a strategy for re-arranging the inventory system, which then led to a seamless shopping experience for Nike’s customers and incredibly boost its profits.
How would you describe Nike?
The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory. One of the most valuable brands among sport businesses, Nike employs over 76,000 people worldwide.
What makes Nike so successful?
Every brand needs what marketer’s call “noticing power.” Nike is successful because they have their iconic catchphrase and celebrity endorsements. This power has the ability to grab people’s attention, make the product stand out, and rise above the competition.
Who is Nike’s target audience?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.