Nike launched its own Nike+ platform in 2009.
By creating its own community app, Nike:
- Has full control of the features they want to implement.
- Doesn’t depend on changing social media algorithms to stay connected with their followers.
- Offers their community a space to meet likeminded people and reach their personal goals.
In this post
How does Nike assist the community?
The Nike Community Impact Fund (NCIF) benefits communities where our employees live, work and play. These employee-led grants support local, grassroots organizations that get kids moving, because we know that active kids do better.
Is Nike a brand community?
Nike never stops developing innovative ideas to catch the attention of its brand community. With millions of followers on every social media platform Nike knows exactly how to successfully establish the link between online brand community and social media performance.
How has Nike built a community for its consumers and what are ways in which it engages with consumers?
By encouraging loyal customers to join Nike+, the brand builds a community of engaged customers. Nike+ users are encouraged to upload their fitness regimes and provide support for others. This fosters a deeper relationship between customers and the brand and, crucially, keeps them coming back.
How has Nike influenced society?
Today Nike is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Along the way, Nike helped the world’s best athletes win races, games and championships. And the athletes helped Nike design and market the products and brand that changed the face of sports.
How does Nike help the environment?
Environmental impact
Nike uses some eco-friendly materials, including organic and recycled cotton and polyester, and has water reduction initiatives in its supply chain. The brand has also set a deadline to eliminate hazardous chemicals by 2025 and the good news is that it is on track to meet its target.
Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
How do brands create a community?
In the simplest terms, a brand community showcases brand loyalty at its best. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness.
How are communities built?
Building a community through personal connections
People connect. These connections create ties between the people, and this is the social capital that makes the sum bigger than its parts. In a way, a community is a group of people connecting to one another, to their leaders, and to an idea.
Why are communities important for brands?
Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.
How does Nike build relationships with customers?
Nike has built relationships between the company and customer by understanding the customer’s needs and preferences. CRM programs implemented by Nike are mainly operational and strategic. For example, Nike Fuel enables customers to record their progress through the use of Nike Plus devices.
How does Nike build customer loyalty?
Establishing a following of people who share the same interests creates an emotional bond between Nike’s consumers and the brand. This secures loyalty as Nike will be front-of-mind when consumers need sporting goods. Build your own brand community by engaging with customers in the spaces they socialize in.
How does Nike create customer value?
The top personal values for Nike customers are equality, protecting all people and social justice, and tolerance and acceptance of different individuals, beliefs and behaviors. Those are values seen clearly as authentic to the Nike brand, specifically its Colin Kaepernick and women-targeted #DreamCrazy campaigns.
How does Nike impact the economy?
Accelerated Growth
Analysts estimate that Nike’s revenue will grow nearly 25% through the fiscal year 2021 to $45.4 billion, a compounded annual growth rate of almost 8%, as earnings rise 52%. Analysts now project Nike’s earnings will grow at a compounded annual rate of nearly 15% during that period.
How does Nike affect developing countries?
Over the past two decades, Nike has been one of the pioneers in outsourcing production to the developing world. Today, Nike’s contracted factories employ 1.02 million workers in 42 countries to produce all its products, with 29% of product made in China and 44% in Vietnam [1] [2].
How does Nike affect the local economy?
Nike’s globalization is also affected by the local economy where their stores are located and develop resources from the area. It contributes to the economy with its fees and taxes and with a good economy, eradicating poverty is possible.
Is Nike an environmentally friendly company?
Nike’s commitment is not just to produce environmentally friendly footwear, but also to operate with sustainable business practices to reduce our carbon footprint and push toward a more sustainable future. For more on Nike’s sustainability commitments, check out purpose.nike.com.
How is Nike helping with climate change?
2006: Nike Starts Phasing Out the Use of SF6
A greenhouse gas called SF6 once put the “Air” in Nike Air sneakers and contributed to climate change in the process. Without any regulatory interference, the company took it upon itself to phase out the harmful gas as they built toward a sustainable future.
What are the advantages of Nike?
Nike is a customer-oriented brand and customer loyalty is a strong source of competitive advantage for it. The company has employed several methods to increase customer loyalty. Apart from investing in design and quality, the brand has also employed a great business strategy and focused on customer service.
Nike capitalizes on their high-profile influencers on social media as well. Their diverse set of influencers across different sports acts as a credible and trustworthy voice for the brand. Nike’s social media strategy and its effectiveness can be seen in the sheer number of followers the brand has.
What is Nike societal marketing concept?
The Nike marketing strategy, in summary, is, invest heavily in marketing, use emotional advertising that every human being can identify with, offer premium products at premium prices and sell their products primarily through 3rd party retails stores.