Tens of thousands? Millions? Whichever the price, it was a second historic bargain for Nike – the ‘Just do it’ campaign is credited with increasing the company’s share of the North American domestic sport-shoe business from 18% to 43%, catapulting worldwide sales from $877 million to $9.2 billion from 1988 to 1998.
In this post
How successful was Nike Just Do It campaign?
The popularity of the campaign is clear from the fact that brand sales have risen risen 31% since billboards and television commercials featuring Colin Kaepernick and other athletes were released over Labor Day weekend, Nike’s stock has since reached an all-time high, and marketers have called the campaign a “stroke of
How much money has the Just Do It campaign made?
Nike tapped Kaepernick for its campaign for the 30th anniversary of “Just Do It.” Nike’s brand exposure on TV, radio, online and social media since first announcing the campaign is worth $163.5 million, according to Apex Marketing.
How did the Nike Just Do It campaign start?
Considering how intrinsic to the brand it now seems, the slogan had inauspicious beginnings. It was created in 1987 by Wieden + Kennedy to accompany Nike’s first major television campaign, which included commercials for running, walking, cross-training, basketball and women’s fitness.
How did Nike make Just Do It?
The man grew up in Portland, where he was doing criminal acts and then murdered a man and a woman. When the criminal was standing in front of the firing squad, they asked him if he had any final thoughts. The criminal said: Let’s do it. Wiener didn’t like Let’s do it, so he changed it to Just Do It.
Why was Nike campaign successful?
Thanks to their highly-recognized brand, Nike serves as a voice for the voiceless and promotes ideas that serve the greater good. The infamous slogan “Just do it,” functions as a call-to-action for Nike audiences. Due to the slogan’s all-embracing message, it serves as a multi-purposed message.
Why is Nike marketing so successful?
By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.
How much money did Nike spend on Just Do It?
Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018.
Nike’s advertising and promotion costs from 2014 to 2021 (in billion U.S. dollars)
| Year | Advertising costs in billion U.S. dollars* |
|---|---|
| 2018 | 3.58 |
| 2017 | 3.34 |
| 2016 | 3.28 |
| 2015 | 3.21 |
How much did Nike pay for their slogan?
Nike founder Phil Knight was happy to throw money at professional athletes, but famously cheap when it came to marketing fundamentals, paying the creator of Nike’s trademarked swoosh, Carolyn Davidson, just $2 per hour for her work in 1971.
What is the best slogan?
What Are the Best Advertising Slogans of All Time?
- Nike – Just Do It.
- Apple – Think Different.
- Wendy’s – Where’s the Beef?
- Coca-Cola – Open Happiness.
- L’Oreal – Because You’re Worth It.
- M&Ms – Melts in Your Mouth, Not in Your Hands.
- De Beers – A Diamond is Forever.
- Wheaties – The Breakfast of Champions.
Why was Just Do It so successful?
The campaign embodied Nike’s image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health. This led to customers associating their purchases with the prospect of achieving greatness.
Who came up with the Nike slogan Just Do It?
Dan Wieden
The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.
What is the Nike font called?
Nike Font is → Futura.
What does Nike stand for?
the Greek goddess of victory
Definition of Nike
: the Greek goddess of victory.
How much money does Nike make a year?
NIKE annual revenue for 2021 was $44.538B, a 19.08% increase from 2020. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019.
Who is Nike’s target audience?
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Who is Nike’s main competitors?
Nike competitors include adidas, New Balance, Skechers U.S.A., Steve Madden and ASICS America. Nike ranks 1st in Overall Culture Score on Comparably vs its competitors.
What are Nike’s weaknesses?
Nike’s Weaknesses – Internal Strategic Factors
- Poor Labor Conditions in Foreign Countries – In the last 20 years, Nike has been consistently targeted regarding their poor labor conditions.
- Retailers Have a Stronger Hold – Nike’s retail sector makes Nike weak due to its sensitivity against pricing.
How much does Nike pay its influencers?
The estimated total pay for a Media and Brand Influencer at NIKE is $65 per hour. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $39 per hour.
When did Just Do It become Nike slogan?
Nike debuted the slogan in a 1988 commercial about an 80-year-old runner named Walt Stack. The brand’s sales subsequently exploded.
How much money does it cost to make a shoe?
– Cost Breakdown for a $100 Nike Shoe. The actual cost breakdown totals $28.50. This means Nike makes a profit of $21.50 on a $100 sneaker.