Chances are you’ve come across Nike on Instagram at one point or another. With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion). As you might imagine, that’s a lot of engagement.
In this post
Did you know that Nike runs over 300 social media profiles? You’ll find them everywhere on Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok, and LinkedIn. The success of Nike’s social media strategy is undeniable.
How does Nike use Instagram?
Nike uses Instagram
Nike utilizes its Instagram account regularly than its Facebook Page, distributing posts on average about once per week. One purpose behind this could be the rising fame of the photograph/video sharing platform, which achieved 1 billion monthly active users prior this year.
Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
How many likes does Nike have on Instagram?
Between May and December 2016, the average number of likes and comments per month on the @nike Instagram account hit around 2.4 million, according to Socialbakers. Over the same period in 2017, the average number of monthly likes and comments was 1.3 million.
Why is Nike so popular on Instagram?
As one of the world’s largest brands, you might be surprised to find that Nike takes a personalized approach to engaging with their audience. “We don’t respond as individuals, we respond as Nike. But that doesn’t mean that we don’t treat each conversation as if we’re talking human-to-human,” explained Warfield.
Instagram
How Nike uses Instagram. According to Social Blade, Nike has the fourth largest following of any brand on Instagram, and with 82.6 million followers on its main profile at the time of writing, Instagram is clearly where the majority of Nike social fans flock to.
Who are Nike influencers?
Top Nike Influencers
- Chicks N Kicks. @cnkdaily. @cnkdaily. Inspiration Lifestyle Nike Sneakers Style. 31.5k.
- Julie Hyld. @hyld. @hyld. Design Nike Nike+ Running Sneakers.
- OkFunkBoZa. Im an amazing Forex strategy Beg. @matodziforexkid. @okfunkboza.
- rolexwhisky. @rolexwhisky. @rolexwhisky. Nike Rolex Whisky Bourbon Japanese Whisky.
Who is Nike’s target audience on Instagram?
The brand uses this emotive motivation often in their posts, earning them up to 500,000 likes per post. Nike has been an early advocate for women in sports. The brand dedicates an entire account, @NikeWomen, to strong female athletes, and non-athletes, alike, who epitomise their core audience.
When did Nike join Instagram?
2010
overwhelming. The first day had 25 000 people signing for membership (Instagram, 2010, October 6).
Does Nike have a TikTok?
Nike (@nike) Official TikTok | Watch Nike’s Newest TikTok Videos.
Why did Nike stop using Facebook?
A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign earlier this year, when it called on major corporations to put a pause on advertising on Facebook, citing the company’s repeated failure to address the vast proliferation of hate on its
Why is Nike so successful?
By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.
What is the most followed brand on Instagram?
Nike
1. Nike – 90 million followers. Nike is the most followed brand on Instagram with over 90 million followers.
What is Nike’s net worth?
In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Nike, Inc.
How do you get sponsored by Nike on Instagram?
To get sponsored by Nike on Instagram, you need to be in the fitness industry and have a large influence on Instagram and you personally have to be great a particular sport category such Usian Bolt is great at running in a fitness industry while also having a big influence on Instagram, but let get more in-depth.
What are the weaknesses of Nike?
Nike’s Weaknesses – Internal Strategic Factors
- Poor Labor Conditions in Foreign Countries – In the last 20 years, Nike has been consistently targeted regarding their poor labor conditions.
- Retailers Have a Stronger Hold – Nike’s retail sector makes Nike weak due to its sensitivity against pricing.
Who is Nike’s competition?
Nike competitors include adidas, New Balance, Skechers U.S.A., Steve Madden and ASICS America.
How many followers does Adidas have on Instagram?
26 million followers
Adidas has the most followers on its Facebook page (39 million), followed by Instagram, with almost 26 million followers.
What is Nike’s brand identity?
First, Nike has a well established and strong brand identity with a well recognized and distinguished brand name and brand log, the swoosh. The brand name is easily memorized by costumers. Brand association: The core of building the brand equity for Nike brand equity is brand association.
What is Nike top selling product?
There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 29 billion U.S. dollars in the fiscal year of 2022.