There’s no right number of hashtags for every business, or even for every post by the same business. The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3.
In this post
Our data findings are clear: the more hashtags you use, the better. However, using the right hashtags for your account is key. Every hashtag you use should be relevant to your content, audience, and business.
Later’s data report shows that adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates.
Even if there’s no firm limit on hashtags, it doesn’t mean you should use as many as possible. Overloading your posts with hashtags can make them look spammy — both to the ranking algorithms and to your followers.
The corporate-backed Instagram Creators account recently recommended that it’s best practice to only use 3 to 5 hashtags per post.
The takeaways. Despite all those possible excuses I just offered, one thing is pretty clear: just using hashtags doesn’t increase engagement. If you want more likes and comments, you need to think a little more creatively.
Top instagram hashtags
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
The 100 Most Popular Instagram Hashtags
- #love.
- #instagood.
- #photooftheday.
- #fashion.
- #beautiful.
- #happy.
- #cute.
- #tbt.
Why am I suddenly getting less likes on instagram2022?
If you use all 30 hashtags in a caption, Instagram thinks you are spamming and will keep your reach low. Be sure the hashtags you use in the caption are unique and specific to either your brand or what you’re showcasing in the post.
For a long time, they’ve advised to use between 8-15 hashtags. What is this? And for the longest time, you could add up to 30 if you wanted to. That’s what I’ve recommended in my article on how to use hashtags on Instagram.
According to Instagram, it’s in the caption. This was made clear through Instagram’s Creators account where it shares tips on how to grow your audience. Here, Instagram says you should use relevant keywords and hashtags in the caption and “NOT” the comments.
Is it better to post everyday on Instagram?
It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
30 hashtags
Feed posts and reels support 30 hashtags, while stories can include 10 hashtags. Although it’s easy to assume that you should add as many as possible, that’s not necessarily best practice. Many experienced marketers recommend maxing out hashtags or using a certain number of keywords from various categories.
What is the best way to hashtag on Instagram?
Encourage the use of branded hashtags
Once you’ve created your list of branded hashtags, make sure to start using them in every relevant post. The most general branded hashtags are often placed in the Instagram bio along with a call-to-action for using them.
How can I increase my followers in Instagram?
10 Ways to increase Instagram followers
- Optimize your Instagram account.
- Keep a consistent content calendar.
- Schedule Instagram posts in advance.
- Get partners and brand advocates to post your content.
- Avoid fake Instagram followers.
- Showcase your Instagram everywhere.
- Post content followers want.
- Get the conversation started.
How do you create a hashtag strategy?
8 pro tips to build an effective Instagram hashtag strategy
- Research your audience.
- Find popular hashtags relevant to your brand.
- Research hashtags before using them.
- Use a combination of popular and smaller niche hashtags.
- Use seasonal and holiday hashtags.
- Use the right number of hashtags.
Why do I barely get any likes on Instagram?
Low-Quality Posts
Another reason you might not be getting as much engagement on your posts is that the quality of those posts might not be as good as others. This could be for a number of reasons, including: Using poor image editing tools. Taking photos with bad lighting.
The short answer to this question is yes, they absolutely are. The key, though, is making sure you’re using them properly. Read on to find out why hashtags still matter, as well as what you can do to ensure your hashtags are helping you see the greatest results.
The 100 most popular hashtags of 2022
- #love.
- #instagood.
- #photooftheday.
- #fashion.
- #beautiful.
- #happy.
- #cute.
- #tbt.
Top Instagram hashtags
- #love.
- #fashion.
- #photooftheday.
- #beautiful.
- #photography.
- #picoftheday.
- #happy.
- #follow.
Which hashtag is trending now?
Use this list to find new similar hashtags for your posts
No. | Hashtag | Posts |
---|---|---|
1 | #instatrending | 57 468 |
2 | #trendingnakhra | 56 737 |
3 | #nairobitrendingteens | 51 624 |
4 | #trendingsong | 47 627 |