How Has Nike Built A Community For Its Consumers?

Smart community segmentation Nike does this through dedicated social media pages and community spaces. Across its social pages and apps, the brand owns around twenty different accounts targeting people based on their gender, interests and location.

How has Nike built a community for its consumers and what are ways in which it engages with consumers?

By encouraging loyal customers to join Nike+, the brand builds a community of engaged customers. Nike+ users are encouraged to upload their fitness regimes and provide support for others. This fosters a deeper relationship between customers and the brand and, crucially, keeps them coming back.

How does Nike connect with its consumers?

To put it simply, Nike doesn’t just sell products. It tells customers what they want — and then makes that value readily available. The key is Nike’s ability to cultivate customer trust. Between its brand legacy, its knowledgeable team and its commitment to the entire athletic experience, Nike proves it knows athletes.

How does Nike communicate with community?

Nike communicates its progress to its stakeholders, through its website – nikeresponsibility.com – backgrounders, quarterly electronic newsletters, the 2001 Corporate Responsibility Report and Community Investment Report 2002-2003.

How does Nike provide customer satisfaction?

Therefore, Nike connects with its clientele through a unique concept of customer interaction, thereby, building loyal customers. In the simplest terms, their success can be attributed to their knack for excellent marketing strategy, unique products, and sports endorsements.

How does Nike build customer loyalty?

Establishing a following of people who share the same interests creates an emotional bond between Nike’s consumers and the brand. This secures loyalty as Nike will be front-of-mind when consumers need sporting goods. Build your own brand community by engaging with customers in the spaces they socialize in.

How does Nike communicate with their target audience?

Nike Inc. uses its promotional mix or marketing communications mix to communicate with target customers in the global athletic footwear, apparel, and equipment industry. A company uses marketing communications to promote its business and products, considering the dynamics of its target markets.

What is Nike marketing communication strategy?

Nike uses a strong promotional market communications mix to reach its target consumers in the global athletic apparel industry. They leverage the 4 P’s (product, promotion, place, and price) to attract both existing and new customers.

Is Nike a brand community?

Nike never stops developing innovative ideas to catch the attention of its brand community. With millions of followers on every social media platform Nike knows exactly how to successfully establish the link between online brand community and social media performance.

How has Nike improved customer service?

In recent years, Nike has invested heavily in its customer experience, making improvements to its ecommerce website and online membership program, Nike plus, which offers a variety of member-only products. These small things are what create the user experience and help to drive return custom.

How does Nike educate their customers?

“You go into the Nike app and define what you are interested in, what products and what sports and it then customizes the information it feeds back to you,” Park explains. “The app is driven by the need to create a relationship with the Nike customers that will educate them and give more information that they desire.

Why is Nike marketing so successful?

By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.

Why is Nike advertising so successful?

Thanks to their highly-recognized brand, Nike serves as a voice for the voiceless and promotes ideas that serve the greater good. The infamous slogan “Just do it,” functions as a call-to-action for Nike audiences. Due to the slogan’s all-embracing message, it serves as a multi-purposed message.

What strategy did Nike use in terms of delivery to increased customer value?

Tweet This. In mid-2017 Nike unveiled its plan for growth called the Triple Double Strategy (2X). Through it, the company promised to double its “cadence and impact of innovation,” double its speed to market and double its “direct connections with consumers.”

Who is Nike’s target market?

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

What is Nike’s strategic plan?

Nike is a brand
The firm is committed towards ensuring that its products achieve global market recognition. To achieve this goal, the firm is focusing on fostering brand recognition through effective brand management practices such as developing brand identity.

How do brands create a community?

In the simplest terms, a brand community showcases brand loyalty at its best. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness.

How are communities built?

Building a community through personal connections
People connect. These connections create ties between the people, and this is the social capital that makes the sum bigger than its parts. In a way, a community is a group of people connecting to one another, to their leaders, and to an idea.

What impact can a community have on a brand?

Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.

Why does Nike appeal to customers?

They focus their emphasis on creating content that promotes the benefits of their products, rather than the features. Helping their customers be better at what they love to do is still the focus of their branding and message.

Does Nike have good customer service?

Nike has one of the strongest customer service accounts on Twitter. They feature a dedicated Twitter account, Team Nike, which provides support seven days a week and in seven languages (English, Spanish, French, Dutch, Italian, German & Japanese).