How to Identify Indirect Competitors
- Keyword Research. Keyword research is the best way to identify your indirect competition.
- Analyzing Google’s Search Engine Results Page. When it comes down to it, many of your indirect competitors are writing about topics close to your value proposition.
- Take a Look at Paid Data.
In this post
How do you identify direct and indirect competitors?
Direct competition is any company that offers the same thing as you while indirect competition refers to a business whose products or services are different from yours but potentially could satisfy the same need and reach the same goal.
What are indirect competitors examples?
For Example
Two fast food restaurants—pizza shop and a sandwich shop—in the same neighborhood are indirect competitors. They both offer similar solutions, food for hungry customers, convenience, and proximity, but the exact solution is different.
What makes a company an indirect competitor?
Definition: Indirect competition, also known as substitutes, is when two or more businesses offer different products or services and compete for the same market to satisfy the same customer need.
What is an indirect competition?
Indirect competition is the conflict between vendors whose products or services are not the same but that could satisfy the same consumer need. The term contrasts with direct competition, in which businesses are selling products or services that are essentially the same.
Why is it important to know indirect competitors?
Studying indirect competitors allows you to significantly broaden your ideas and inspiration base. Since they’re appealing to the same audience, but in a slightly different space, the chances are much higher of finding successful ideas or link opportunities that your direct competitors haven’t tackled yet.
Who are the indirect competitors of Coca Cola?
Coca-Cola faces intense competition from both direct and indirect competitors. Direct competitors include soft drink producers, such as PepsiCo and Dr. Pepper Snapple Group Inc. Indirect competitors include beer and wine companies.
What are indirect competitors of Starbucks?
The following are the top Starbucks competitors and alternatives.
- Dunkin Donuts. Based in Massachusetts, Dunkin offers donuts and coffee house that was founded in 1950.
- Costa Coffee.
- McCafé
- Tim Horton’s.
- Peet’s Coffee.
- McDonald’s.
- Lavazza.
- Yum China.
Who are Nike indirect competitors?
Here are top Nike’s competitors and alternatives:
- Adidas. Established in 1949, Adidas is a global brand and Nike’s top competitor.
- New Balance. Founded in1906, New Balance expanded to become one of the top footwear brands in the world.
- Converse.
- Under Armour.
- Lululemon.
- Asics.
- Anta Sports.
- Vans.
What is indirect competitors of Mcdonalds?
Domino’s and McDonald’s sell pizzas and hamburgers respectively. However, they both target hungry customers who want quick service and a cheap price. Therefore they are indirect competitors.
Are Nike and Adidas direct or indirect competitors?
The closest and the greatest competitor of Adidas is Nike, with products such as Air Jordan. On the other hand, indirect competition comes from companies whose products serve as substitutes. The main indirect competitors for Adidas include Ecco, Bonia, Geox, and Aldo, among others.
What type of competition is Coca-Cola?
Rivalry between Coca-Cola and PepsiCo is not a form of warfare: it is a competitive oligopoly. We might even say it’s a duopoly because the two firms control almost the entire market for soda-flavoured colas.
Is Pepsi a direct competitor of Coca-Cola?
Coca-Cola and PepsiCo are direct or close competitors in the soft drink industry, with 34.2% share of the liquid refreshment beverages (LRB) held by Coca-Cola and 25.8% of the LRB market held by PepsiCo (Bailey, 2014).
Are Sprite and Coke competitors?
Sprite is one of the strongest brands among the Coca-Cola competition in the market, despite coming from the same company.
What is an indirect competitor to a coffee shop?
Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes restaurants, supermarkets and customers making coffee themselves at home.
Who is Tim Hortons indirect competitors?
Tim Hortons competitors include Starbucks, McDonald’s, Dunkin’, Burger King and large. Tim Hortons ranks 1st in Customer Net Promoter Score on Comparably vs its competitors.
Are Starbucks and McDonald’s competitors?
Who Is Starbucks’ Biggest International Competitor? With physical locations around the world, Starbucks competes with McDonald’s and Dunkin’ Donuts in dozens of international storefronts.
What type of competition does Nike have?
Top Nike Competitors & Alternatives
- Adidas. Adidas, founded in 1949, is a global brand that is Nike’s top competitor.
- Puma. Puma and Adidas have a long and illustrious history dating back to 1948.
- Converse.
- Under Armour.
- Asics.
- Vans.
- Brooks.
- Columbia Sportswear Co.
How does Nike differentiate itself from competitors?
Nike’s differentiation strategy is to establish the company as the standard in athletic wear. By focusing on their product line, they are able to produce high quality products that meet customer expectations.
How does Nike compared to its competitors?
Nike had the highest NPS and Google Trends score of all of its competitors.
Leading Sportwear Brand.
| Company | Market Share (2021) | Past 10-year Average Growth % |
|---|---|---|
| Nike | 43.7% | 7.6% |
| adidas (OTCQX:ADDYY) | 23.7% | 3.0% |
| Under Armour (UAA) | 5.6% | 14.5% |
| Puma (OTCPK:PMMAF) | 7.6% | 7.4% |
What is an indirect competition for clothing stores?
Indirect Competition
Indirect competitors are businesses that offer slightly different products and services, but target the same group of customers with the goal of satisfying the same need. These are sometimes also known as substitutes.