How Do You Approach A Sponsor?

It’s best to start with a conversation but you can introduce your partnership idea with a brief and specific email, a phone call, or an in-person meeting. Whichever channel you choose, plan to offer something specific to consider in the first conversation.

How do you reach out to a sponsor?

Have a great sponsor proposal.

1. Start with a story. It could be your story, or the story of someone whose life you changed.
2. Describe what you do. This is your mission statement.
3. Benefits.
4. Describe your demographics.
5. Create an advisory board.
6. Ask for the money.
7. Promise deliverables.
8. Don’t sell yourself short.

How do you approach a sponsor for an event?

5 Steps to Get Sponsorship for Your Events

1. IDENTIFY YOUR ASSETS TO A SPONSOR. Sponsors leverage their sponsorship as a marketing strategy.
2. TIMING IS IMPORTANT. Most companies only do event sponsoring at certain times of the year.
3. BE DATA-HEAVY IN YOUR PROPOSAL.
4. PROPOSE DIFFERENT PACKAGE LEVELS.
5. MAKE IT ABOUT THE SPONSOR.

What do you say when asking for a sponsor?

Mention Common Goals
As you ask for corporate sponsorship, be sure to highlight how support of your efforts intersects with the business’ larger philanthropic goals. Show that you both want to help your community and that everyone wins with their sponsorship of your organization, the community included.

How do you introduce yourself to a sponsor?

Here are five guidelines to getting a sponsor and four points to remember while pitching yourself to them.

1. Know your sponsor. Think of every potential sponsor as a potential business partner.
2. Outline your pitch with specifics.
3. Make sure you can do a lot for them.

What are sponsors looking for?

A corporate sponsor is looking for benefits like a new business, more customers, a halo effect with their customer base to encourage brand loyalty or visibility. When you approach prospective sponsors, listen more than you talk, and ask them about their goals and priorities.

What companies will sponsor individuals?

Eight Industries to Ask for Sponsorship

• Banks. According to the corporate sponsorship list, Wells Fargo was named the top sponsor with a sponsorship rate of 2.89 percent.
• Hotels.
• Grocery Chains.
• Insurance Companies.
• Food Brands.
• Beer Brands.
• Major Retailers.
• Airlines.

How do you ask a company to sponsor you examples?

I’m [name] and my organization/company[name] does [talk briefly about your services]. My [connection name] mentioned your company because [whatever reasons you want to work with sponsor]. Currently, our organization/company [name] is seeking in-kind donations, and we’d like to ask if you’d consider giving.

How do I write a sponsorship proposal?

How to write your event sponsorship proposal

1. Describe the event in a nutshell. The event is the meat of the delicious meal you’ll serve potential sponsors as you court them for investment.
2. Present your target audience.
3. Demonstrate your track record.
4. Outline your process.
5. Suggest some sponsorship packages.

What are the 4 types of sponsorship?

Four Kinds of Sponsorships

• Financial Sponsors. Most discussions of sponsorships focus on financial sponsors.
• Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event.
• In-Kind Sponsors.
• Promotional Partnerships.

How much do sponsors pay for events?

At small, regional events, you may be able to find sponsorship opportunities ranging from $500 to $5,000. The value you get from those sponsorships is up to you to determine. If you are interested in sponsoring larger activations where the exposure is much greater, the cost is also exponentially greater.

How do I approach a large company to sponsor?

Here are some tips so you can make that fantastic first impression and get the meeting going with your best foot forward.

1. Research potential sponsors.
2. Master the elevator pitch.
3. Let your numbers do the talking.
4. Remember, sponsorship is more than signage.
5. Include interactive activities in the deal.

How do you ask for sponsors on social media?

10 ways to engage sponsors and partners through social media

1. Do your research.
2. Make a plan.
3. Share your sponsor’s message.
4. Create mutually beneficial content.
5. Tell a story.
6. Be honest.
7. Hold a contest.
8. Express gratitude.

How do I find a local sponsor?

How to Get Local Businesses to Sponsor Your Event

1. Know who to ask. Use your inner circle to find the best leads to potential sponsors.
2. Learn how to make a pitch.
3. Know your talking points.
4. Be clear.
5. Be open.
6. Think big.
7. A “no” is not a rejection.
8. Build your relationship.

How do you negotiate with sponsors?

1. Be Genuine. People are more likely to negotiate with you if you’re passionate.
2. Determine The Motivation.
3. Focus On Impact.
4. Pitch Something Different.
5. Tie The Sponsorship To Their Brand.
6. Develop A Bespoke Relationship.

Do sponsors get paid?

Profits are typically generated through the sales associated with your business or event which the sponsors made possible. However, with a well-planned and executed sponsorship recruitment plan and business or event marketing plan, you might exceed your contribution goals.

Who do you contact for sponsorship?

General manager – This is often the right person to target in a smaller company, particularly a local or regional company. The good news is that you can call to confirm, as smaller companies tend to be less cagey about providing details to rightsholders.

What is the biggest sponsor company?

1. Wells Fargo – 2.89%

• Wells Fargo – 2.89%
• Marriott – 1.63%
• Dick’s Sporting Goods – 1.39%
• Whole Foods Market – 1.3%
• State Farm – 1.07%
• Pepsi – 0.98%
• US Bank – 0.97%
• Bank of America – 0.92%

Who are good sponsors?

3. Top 32 Companies with Excellent Corporate Sponsorship Programs

• Wells Fargo.
• State Farm.
• PepsiCo.
• US Bank.
• Bank of America.
• Budweiser/Budlight (Anheuser-Busch)
• Clif Bar.
• The Coca-Cola Company.

How do you write a sponsorship request for email?

You want to:

1. Give sponsors a reason to open: It all starts with your subject line.
2. Mention how you’re connected: While it’s important to give context to your relationship to the sponsor, don’t write a novel.
3. Seek their expert opinion: You can demonstrate how much you respect their time by keeping your request concise.

What are some examples of sponsorship?

6 incredible examples of sponsorship marketing

• Coca-Cola and the Olympic Games.
• PepsiCo and NFL.
• Just Eat and The X Factor.
• Rolex and TED.
• Emirates and Arsenal.
• Nike and Cristiano Ronaldo.