Luxury brands can promote their products and announce new offerings to a wide audience with social media channels. Through social networks, upscale providers can connect with clients on an emotional level, differentiate their brand, and build a loyal following.
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Social media have changed the way brand content is created, distributed, and consumed, transferring the power to shape brand images from marketers to consumers’ online connections and content (Tsai & Men, 2013). In the luxury sector, social media seem to play a key role in a brand’s success (Phan et al., 2011).
Louis Vuitton Social Media Digital Marketing Strategy Examples – Luxury Brand. Louis Vuitton keeps it simple when it comes to Facebook advertising strategies. Using Carousel, image, and video ads to entice people to buy products.
Dior’s social media profiles appeal to a specific niche. From celebrity influencers to classy campaigns, Dior is translating its offline strategies into their online channels. The Instagram handle of the brand is loaded with aesthetic images of models adorning Dior.
Above all, luxury products signal superior quality. As such, luxury brand’s require superior social media content. It’s essential to pay attention to the quality of the content posted, not letting anything less than stellar be sent out. A luxury brand’s image is important, and it can’t let weak content tarnish it.
Why do luxury brands use influencers?
Driving brand awareness
In a new era of luxury, digital influencers help exclusive upscale brands drive awareness. Niche luxury influencers use their personal aesthetic and authentic connection to take luxury brands further than they’ve ever gone.
How do influencers impact on luxury brands?
Social media influencers offer an engaged online audience. They can lend luxury brands a voice of authenticity and have the potential to produce original brand materials. In many ways, influencer marketing addresses several challenges that luxury brands are now facing online.
What is Louis Vuitton’s marketing strategy?
Louis Vuitton uses value based pricing in its marketing mix for its products. Since customers perceive the company’s products as high value products, the customers are willing to pay the amount. Louis Vuitton pays special attention to the quality of the material, the designs and make of the products.
How does Louis Vuitton advertise their products?
Promotion: Louis Vuitton advertisements mainly consist of celebrities. This is done in order to target the affective component of consumers’ attitudes by allowing them to feel a certain emotional connection. It gives consumers a social reference group that they are part of a group of celebrities.
What is Louis Vuitton business strategy?
LV follows a differentiation strategy based on the generic strategies model where it develops high-quality products and sells them at a high price. Its products are luxury-oriented and include leather bags and accessories (Mahbubani 4).
High End Clients – Top 10 Methods to Attract them
- Define your target audience.
- Create client personas.
- Design a compelling, high-end website.
- Use targeted ad campaigns.
- Launch a social media campaign.
- Improve your SEO.
- Establish your brand.
- Create compelling content.
Instead of creating content yourself, your fashion brand can encourage existing customers to post photos and videos of themselves wearing your apparel—then repost that to your profile. This type of social media content works because 73% of shoppers say UGC increases their purchasing confidence.
How do you target luxury consumers on Instagram?
5 Tips for Selling Luxury Products on Facebook and Instagram
- Use visually distinctive product photography.
- Unleash the power of influencer partnerships.
- Take customers behind the scenes.
- Display user-generated content wisely.
- Household income targeting.
Gucci on social media
Gucci dominates the world of social media with its mix of pop-culture and high fashion. Gucci has more than 40 million followers on Instagram and it uses the platform for brand promotion as well as user engagement. It has also achieved a nice level of user engagement on Instagram.
How do luxury brands communicate?
Luxury brands often achieve this by inducing a degree of mystery or by making a connection with art to communicate their brand elements in an elevated way. They must weave a story around their creator/founder and share it with the target customers to gain the required trust and confidence.
What luxury brands use influencers?
Why Luxury Fashion Brands Need Influencer Marketing
- Chanel Invites Influencers to Celebrate Fashion Week (From a Distance)
- Fendi Engages Influencer Family Around Brand Moments.
- Miu Miu Connects With Fans Through Campaigns and Styling Opportunities.
What is a luxury influencer?
Luxury fashion is in a category all its own, and so are its influencers. These luxury fashion influencers are fashion-forward and trendsetting. They give their audience clips of runway fashion, glimpses of new products, tips on how to style lux outfits, and most importantly, clothing inspiration.
How much do luxury influencers make?
On average, an influencer earns US$2,970 (HK$23,080) per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (HK$1,035) per month.
How do you become a Gucci influencer?
Here is what you’ll need to do!
- Find out if Gucci has an existing influencer program.
- Dig up the right contact at Gucci marketing department.
- Craft a perfect email and pitch for a collaboration with Gucci.
- Send the pitch to Gucci and follow up if they don’t respond.
81% of the respondents were of the view that the social media page of a luxury fashion brand increases brand loyalty and enhances consumer buying by bringing the consumer closer to the brand, its products and every emotional and social impact that it creates.
How do you post luxury on Instagram?
Tips for building a luxury brand on Instagram
- Unlocking value.
- Making it a snap.
- Create and post consistent content.
- Use a content calendar.
- Partner with influencers.
- Go easy on the hashtags.
- Be consistent in your brand message and voice.
- Follow up with people who comment.