Nike – The Nike brand promise goes way beyond its famous tagline, “Just do it.” Nike’s brand promise is: “To bring inspiration and innovation to every athlete* in the world.” The asterisk in the brand promise says that if you have a body, you’re an athlete.
In this post
What is a brand promise example?
Brand Promise Examples
Nike – Inspire every athlete in the world. Apple – Think differently. Starbucks – To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time. Coca-Cola – Refresh the world in mind, body, and spirit, and inspire moments of optimism.
What is Nike’s branding strategy?
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty from people literally all over the world. This is because Nike advertising uses the emotional branding technique of archetypes in its advertising – more specifically, the story of the Hero.
What is Nike’s brand message?
Nike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana.
What is Nike’s brand identity?
First, Nike has a well established and strong brand identity with a well recognized and distinguished brand name and brand log, the swoosh. The brand name is easily memorized by costumers. Brand association: The core of building the brand equity for Nike brand equity is brand association.
What is Apple brand promise?
Apple: “Think different.”
Apple’s brand promise is two-sided–their guarantee to create products based on seeing the world a little differently, and their promise to inspire their customers to do the same.
What’s a brand promise?
A brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company. The more a company can deliver on that promise, the stronger the brand value in the mind of customers and employees.
Why is the Nike brand so successful?
Every brand needs what marketer’s call “noticing power.” Nike is successful because they have their iconic catchphrase and celebrity endorsements. This power has the ability to grab people’s attention, make the product stand out, and rise above the competition.
Why is the Nike logo so successful?
For 48 years now, it’s embodied what successful branding looks like. “The Swoosh is effective for Nike’s brand because it immediately communicates some of the brand’s core values,” observed Taylor Getler, business development associate at branding agency Works Design Group.
How does Nike achieve their mission statement?
Nike Mission Statement
We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
What is Nike’s vision statement 2022?
Nike’s vision statement is “do everything possible to expand human potential.” Although precisely crafted, this statement shows that the company does not limit itself to certain strategies in ensuring it gives its customers the best there is in the world of sports.
What makes Nike unique?
By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.
How does Nike create brand value?
Nike has successfully created a strong brand by fulfilling the pillars of brand equity, which include: brand loyalty, brand awareness, brand associations and perceived quality. Strategic marketing messages, combined with quality products have allowed for Nike to excel in each dimension of brand equity.
How does Nike create brand loyalty?
Establishing a following of people who share the same interests creates an emotional bond between Nike’s consumers and the brand. This secures loyalty as Nike will be front-of-mind when consumers need sporting goods. Build your own brand community by engaging with customers in the spaces they socialize in.
What is Nike’s unique selling point?
Nike is yet another company known for selling shoes. Yet they are differentiated from Zappos and Toms because they focus primarily on athletic shoes with prominent sponsorships with star athletes. Their USP is that they provide the best quality shoes for athletes and fitness in general.
What is Disney’s brand promise?
Since Walt Disney first drew the world’s most famous mouse, Disney’s core promise remains the same: to create happiness through magical experiences. Disney has consistently built its brand on a foundation much larger than its logo.
What is Coca Cola’s brand promise?
Coca-Cola. “Our central promise at The Coca-Cola Company is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference.”
What is Amazon’s brand promise?
Amazon’s brand promise is to deliver the broadest selection of products and services at the lowest prices with minimal hassle. Over and over again, Amazon relentlessly reinforces that promise through the experiences of its hundreds of millions of customers who buy over 3.5 billion items each year.
How do you identify a brand promise?
Five Building Blocks of an Effective Brand Promise
- A Brand Promise Is: Simple. It should be no longer than a simple sentence or two.
- A Brand Promise Is: Credible.
- A Brand Promise Is: Different.
- A Brand Promise Is: Memorable.
- A Brand Promise Is: Inspiring.
What happens if a brand breaks its promise?
On the other hand, when a brand breaks its promise, it also shatters customer trust. This can lead to a damaged reputation, reduced revenue, and plenty of dangerous negative reviews. Today’s consumers build their understanding of brands on the memories that they collect from each interaction with that organisation.
How do you measure brand promise?
5 Guideposts to Measure Your Brand Promise Against
- Awareness: One of the most important elements of building a brand is for consumers to be aware of it.
- Meaningful: A good brand promise builds an emotional connection to customers.
- Trustworthy: Before consumers show loyalty to a brand, they must first trust it.