Zara

Fast fashion became common because of cheaper, speedier manufacturing and shipping methods, an increase in consumers’ appetite for up-to-the-minute styles, and the increase in consumer purchasing power—especially among young people—to indulge these instant-gratification desires. What are the factors that affect fashion? The main factors which influence fashion can be divided mainly into five different segments: […]

Location is the Most Important Zara’s strategy with choosing where to put stores is to identify high-street retail areas in major metropolises. You won’t find a Zara next to Wal-Mart, but more likely near higher-end fashion retailers. How does Zara choose its locations? One of the secrets to Zara’s success includes using Radio Frequency Identification […]

Major players in the fast-fashion market include Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look. What contributes to fast fashion? Some key factors are common to fast fashion brands: Thousands of styles, which touch on all the latest trends. Extremely short turnaround time between when a trend or […]

Data scientists are helping product designers build better customer intuition to come up with desirable products. Decision-making in product design and pricing aren’t the only thing to be revamped by data science applications. What are data scientist responsibilities? A data scientist requires large amounts of data to develop hypotheses, make inferences, and analyze customer and […]

As stated in a recent study, big data is increasingly being used in the fashion industry for “trend forecasting, supply chain management, customer behavior analysis, preferences, and emotions.” Last year, Business of Fashion (BoF) estimated that over 75% of fashion retailers would invest in AI, which makes sense How data is changing the fashion industry? […]

The concept of big data includes analysing voluminous data to extract valuable information. In the fashion world, big data is increasingly playing a part in trend forecasting, analysing consumer behaviour, preference and emotions. What is big data in the fashion industry? Big data will allow the fashion industry to examine popularity patterns at a granular […]

Zara gathers data from Instagram, surveys, and online social media, creating a central nervous system of their customers’ fashion sensibility in each and every market. Then, all the data above is compiled in the Arteixo, Spain data center (see picture below.) What system does Zara use? Zara uses software like C-Design and Corel Draw. C-Design […]

For instance, H&M, Mango, and Zara have become Europe’s most profitable apparel brands by building agility into every link of their supply chains. At one end of their product pipelines, the three companies have created agile design processes. Which company uses agile supply chain? One business that gets agile supply chain right is clothing and […]

As shown in the figure 1(b) below, the organisational structure of Primark is a matrix structure where employees work similar to a functional organisational structure, manage function based departments and have to report to their respective managers but at times they may also be assigned tasks by different manager from What is the structure of […]

A lean organizational structure is a structure that is designed to create more customer value using fewer resources than a traditional organizational structure. Members of an organization that utilizes a lean structure focus on the value stream the organization uses to deliver goods and services to their customers. What are the characteristics of a Lean […]

Backward vertical integration involves acquiring a business operating earlier in the supply chain – e.g. a retailer buys a wholesaler, a brewer buys a hop farm. Another good example was Apple Inc. buying a chip supplier Dialog in 2018. What is backward vertical integration in business studies? Backward integration is a process in which a […]

RAdio frequency IdentificatioN. The word RAIN—an acronym derived from RAdio frequency IdentificatioN—is intended as a nod to the link between UHF RFID and the cloud, where RFID-based data can be stored, managed and shared via the Internet. A RAIN RFID solution uses a reader to read and write a tagged item, manage the data and […]

RFID was, however, officially invented in 1983 by Charles Walton when he filed the first patent with the word ‘RFID’. NFC started making the headlines in 2002 and has since then continued to develop. How did RFID originate? While RFID history can be traced back to the beginnings of radio, and earlier, it really started […]

The classical approach to management focuses on centralized authority, labor specialization and incentives to optimize productivity in an organization and, in turn, drive profits. Workplaces are segregated into three levels of authority: business leaders or top-level management, middle management and supervisors. What are the 3 approaches to classical management? Classical Approach to Management – 3 […]

Through an RFID tag’s repeatedly pulsating radio waves, an RFID reader is able to capture the stored data. Eventually collecting it in a sophisticated asset tracking system where the data can be monitored and actioned. Can you track someone with an RFID chip? An Active RFID system can be implemented quickly enabling you to track […]

Deployment of RFID technology in ZARA stores enables the separate identification of each clothing products through radio signals. The chip of RFID tags has a memory storage and security alarm to install the product ID. What is the use of RFID tag in clothes? Inventory management The RFID system can indicate the type of clothing […]

Likewise, Gucci has also started using RFID tags in many of their designer goods, foremost to access information if there is no physical tag or receipt available. Gucci has also been known to employ QR (Quick Response) codes, similar to the RFID tag. What brands have RFID? Companies utilize RFID Technology Amazon. RFID was created […]

In a nutshell, RFID provides a way to mark individual items with a tag that carries a UPC and a serial number that identifies each item uniquely. And, it provides a way to read that tag remotely. This allows retailers to trace and track items throughout the supply chain. How is RFID used in supermarkets? […]

A relationship marketing strategy is a mix of tactics used by companies to build strong relationships with customers, and usually includes methods to improve customer experiences. What is a relationship marketing strategy? Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to […]

It is the biggest company in the Inditex group one of the world’s largest apparel retailers that also includes brands such as Bershka and Massimo Dutti. As of 2020, Zara manages more than 20 clothing collections a year. Zara (retailer) Logo since 2019 Industry Retail Website zara.com What is the brand identity of Zara? Zara´s […]