Nike

The very first ‘Just Do It’ ad (1988) The first time the world heard “Just Do It” was in this television commercial featuring Walt Stack, a then-80-year-old running icon. In the ad, a shirtless Stack jogs across the Golden Gate Bridge while telling the audience he runs 17 miles every morning. How did Nike start […]

The brand sends push notifications to the app users and makes their loyal customers rapidly make a purchase. Nike also implemented the influencer marketing methodology on social media platforms. The brand pre-shows the product through celebrity. How does Nike reach their customers? Nike relies heavily on advertisements to promote their products, especially those featuring high-profile […]

Top 7 Nike Commercials Find Your Greatness (2012) Tiger Juggling (1999) Courage (2008) Failure (1997) If You Let Me Play (1995) I Am Not a Role Model (1993) Worth the Wait (2016) What was Nike’s most successful ad? Top ten Nike ‘Just Do It’ ads 1988 – Walt Stack. 1993 – Charles Barkley “I am […]

Nike uses social media to create a lifestyle and a sense of community among fans. Its tweets are short, punchy, compelling, and nearly always include the hashtag #justdoit or other community-building hashtags like #nikewomen. How effective is Nike’s social media strategy? Yes, Nike’s social media strategy is effective. With the Presence Score higher than 96% […]

Besides its 30-day wear test (“30-DAY FREE RETURNS DIRT AND ALL,” as stated on the Nike website), some of Nike’s most popular customer benefits include access to the Nike Plus rewards program, which offers exclusives and early access to new products, access to Nike experts for whatever sports-equipment recommendations How does Nike provide customer satisfaction? […]

NIKE distributes its products through three major channels: By selling products to wholesalers in the US and international markets. By direct-to-consumer (or DTC) sales, which include in line and factory retail outlets (see graph below) and e-commerce sales through www.nike.com. Sales to global brand divisions. How does Nike engage with customers? To put it simply, […]

Global brand value of Nike from 2016 to 2022 As of 2022, the Nike brand was valued at more than 33 billion U.S. dollars, which is an increase of nearly three billion U.S. dollars from the previous year. What is Nike’s vision mission and values? Nike’s vision is “To bring inspiration and innovation to every […]

As the name indicates, all Air Max shoes feature one or more translucent pouches of pressurized gas embedded in the midsole and visible from the outside of the shoe. Referred to as “Air units” or “airbags,” their stated purpose is to provide superior cushioning to traditional foam while also reducing weight. What is the benefit […]

Air Maxes are no longer the go-to running shoe, but the shoe’s performance obsolescence is overshadowed by its massive presence in the worlds of music, fashion, and celebrity. They’re some of the hottest and most sought-after sneakers around. Who is the target audience for Nike Air Max? Although with apparel and sports the market can […]

This Nike Air Max 90 gets our top rank. The Air Max 90 is arguably the most identifiable model of the whole Air Max range with the Infrared colorway being legendary. The clean lines and dazzling colors made this Air Max highly sought after with multiple re-releases coming in the years to come. Is Nike […]

There are certain types of risks for Nike that are more pressing than others. Specifically, there are three: consumer preferences, economic policy, and counterfeit goods. The most pressing risk for Nike involves changes in consumer preferences and demands. What risks has Nike taken? Nike’s Threats – External Strategic Factors Counterfeit Products – Counterfeit products can […]

One of the sneaker game’s most prominent players, the Nike Air Force 1 has withstood the test of time, enduring generations of shifts in footwear fashion and technology. The style has afforded effortless style to millions worldwide, which is why it goes without saying that the humble Air Force 1 needs no introduction. Why is […]

What’s the difference between Air Force 1 Low and 07? The 07 are just the newer ones that are a different material than the originals. They are pretty much the same shoe. The only difference is the AF1 has Air Force one spelled out instead of AF1 on the shoe and the midsole is lower […]

In 1964, Nike was “Blue Ribbon Sports”. The logo for this company was a set of interlacing letters (BRS) with the name of the brand underneath. Though the logo wasn’t the most legible on the market, it served the company for a few good years. In 1971, the basic Nike swoosh was introduced for the […]

Nike Positioning Statement: For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials. What is a brand positioning statement? A brand positioning statement explains what your brand does, who you target, and the benefits of your brand, in a short, concise […]

Some of Nike, Inc.’s core competencies are global brand recognition, success with diverse teams, strong research & development, manufacturing standards and efficient distribution channels. What are Nikes core competencies? Nike’s core competencies exist in their effective marketing strategies and their innovative product design. These two elements provide much value and benefits to Nike’s consumers, are […]

The price of 1 pair of sport shoes (Nike, Adidas, or equivalent brands) in Ho Chi Minh City is 2,365,010 ₫ This average is based on 2 price points. Is Nike cheap in Vietnam? There are genuine outlets but they are not cheap. Does Nike sell in Vietnam? According to Xuan, 88 out of Nike’s […]

These letters are just some of the most popular ones you will see. They are more popular when it comes to kid’s sizes, typically Nike and Jordan. Basically, PS sizes in shoes usually start from 10.5 to 3Y, which equals 6 ½ inches to 8 ⅜ inches (heel-to-toe length). What does PS mean in size? […]

In November 2019, Nike stopped selling its goods wholesale to Amazon. It did not need Amazon at the time, and it needs them even less today – accelerated by the COVID-19 outbreak, direct e-commerce jumped to 30 percent of Nike’s sales, a mark it had previously expected to hit only in 2023. Is Nike original […]

In-Store Only. An acronym for In-Store Only, the Nike Dunk ISO is exactly what it says in the tin. Pairs like the recent Nike SB Dunk High ISO ”Midnight Navy” were released exclusively in specific skate shops worldwide, making them a lot rarer than the usual pair. What does SP mean in dunks? SP – […]