Louis Vuitton

What Age Group Buys Louis Vuitton?

More specifically, Louis Vuitton targets the following two segments: wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants. Who buys more Louis Vuitton? Shareholders. At the end of 2017, the only declared major shareholder […]

Is The Louis Vuitton Monogram Copyrighted?

In 1896, Louis Vuitton created the LV monogram with three motifs (shown below) and registered it with the U.S. Patent and Trademark Office in 1932. Louis Vuitton has additional design/logo trademarks that are also registered with the USPTO. Does Louis Vuitton have copyright? Louis Vuitton’s Intellectual Property Department is managing over 18 000 intellectual property […]

Can I Use The Louis Vuitton Logo?

It’s considered art and not illegal. However, if you want to add a protected logo to a different product, that is illegal because it’s misrepresenting the product. Is the LV monogram copyrighted? In 1896, Louis Vuitton created the LV monogram with three motifs (shown below) and registered it with the U.S. Patent and Trademark Office […]

What Is Louis Vuitton Positioning?

Brand positioningLouis VuittonLV brand positioning is the potent symbol of modern Style. LV creates innovation for elegant, Stylish, Value-for-money and practical modern luxuries with quality image. What is Louis Vuitton brand positioning? Louis Vuitton’s idea of travel is in fact rather philosophical – it’s about the journey, not the destination. This concept was verbalized in […]

What Are Strengths Of Louis Vuitton?

Strengths High level of brand recognition and brand value of USD 33,6 billion[1] Effective implementation of celebrity endorsement strategy. Efficient collaboration with top designers worldwide. High level of customer loyalty. What is Louis Vuittons unique selling point? 1. Strong and well-known luxury brand with global presence: It is one of the most well-known fashion boutiques […]

Is Louis Vuitton A Niche?

Ever since the rise of the internet, Louis Vuitton had to step up its game. While they are notable for collaborating with famous designers such as Marc Jacobs and Supreme, they have been going to extremes. Their designers are niche, only focusing on people who are into fashion. Is Louis Vuitton a niche fragrance? Although […]

Do Louis Vuitton Go On Sale?

Louis Vuitton never has sales and its products are exclusively sold in Louis Vuitton stores, the Louis Vuitton official website www.louisvuitton.com and through www.24s.com*. Does Louis Vuitton give any discounts? The answer is simply, no. Louis Vuitton has been the epitome of style and luxury for years because they manage to maintain their strict standards, […]