The short answer is to this question is: yes—you can choose multiple archetypes.
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Can brands have multiple archetypes?
#1: Every brand will have supporting archetypes.
So it’s not necessarily a bad thing to identify with more than one archetype.
How many archetypes should a brand have?
twelve brand archetypes
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
How many archetypes can a person have?
Twelve archetypes
Twelve archetypes have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person.
Can you mix archetypes?
You can have more than one archetype of a single class, so long as neither archetype replaces or modifies the same thing. The bladbound and kensai magus archetypes do not modify or replace the same base magus abilities and are therefore legal to work together.
Can a brand have 3 archetypes?
These archetypes are defined by their goals, drawbacks, traits, and marketing niche. You can have one or more of these that are characterized into three different levels. They include primary, secondary, and tertiary.
What brand archetype is Nike?
Hero brand archetype
Nike is a fantastic example of a Hero brand archetype. They’re not just selling sportswear, they want their customers to feel inspired, and empowered by the products they buy.
What archetype is Coca Cola?
With popular brand messages like “It’s a real thing” and “open happiness”, the Coca-Cola brand is the perfect example of the innocent archetype. Often depicting moments of simplicity, Coca-Cola encourages consumers to find fulfillment in the everyday moments that matter like spending time with family and friends.
What brand archetype is Apple?
These characteristics can be summed up by two brand archetypes: the Revolutionary and the Explorer. Apple establishes its revolutionary attributes by encouraging creative risks and innovation, and through this encouragement helps their customer become an explorer.
What is Amazon’s brand archetype?
Everyman archetype example: While a bit of the shine is off its star of late, Amazon is a classic example of an Everyman brand archetype. The company appeals to anyone, and unlike businesses such as Paddy Power, Amazon actively swerves away from any divisive topic.
What brand archetype is Google?
Theoretically, Google is indeed a Sage archetype, filling the consumer’s need for understanding and knowledge.
What is a Sage brand?
The Sage brand is a natural fit for any company that places emphasis on research and development, the acquisition of knowledge, or disseminating information. Examples include institutions of higher education, news sources, research firms, museums, bookstores, and libraries.
Can I have more than 3 archetypes?
They added: “Archetypes are acquired through Skill Points, made available at the end of a skill tree branch. You can equip up to 3 Archetypes, depending on how you decide to allocate your Skill Points.”
What are negative archetypes?
Although a character representing a negative archetype will usually manifest most obviously as one or the other—passive or aggressive—they are really just two sides of the same coin. For example, inherent within any Coward, there is usually a latent Bully, just as the Bully is often a Coward at heart.
Are there only 12 archetypes?
The general belief about archetypes is that there are only a select few. For example, a list of archetypes might have only 4, 6 or 12. Or, perhaps you’ll have a list of 52. The reality is that there are thousands of archetypes.
What is a hybrid deck?
A hybrid deck is a deck which combine 2 different play styles. This could mean a deck uses a Hog Rider for blitz pushes and a Balloon for another attack. A hybrid deck can also be combination of 2 different archetypes. You could have a P.E.K.K.A for a beatdown aspect while you have the X-Bow as a siege weapon.
Do brand archetypes work?
Brand archetypes help you determine the human character traits that most accurately reflect your brand. This enables your brand to create deeper connections with your audience and customers based on strong emotional interactions.
Can you mix archetypes Yugioh?
There are only so many basic strategies in Yu-Gi-Oh, so combining archetypes is a fun way to create a brand new deck. Sometimes the challenge lies in finding the specific cards you want to mesh together, but more often than not it’s about finding the correct ratios and bridges between your themes.
What 3 categories do archetypes typically fall into?
In Jungian psychology, these archetypes represent universal patterns and images that are part of the collective unconscious.
Jung believed that the human psyche was composed of three components:
- The ego.
- The personal unconscious.
- The collective unconscious.
Do you need a brand archetype?
Brand Archetypes are a tool that can help you differentiate your brand, give it a depth of personality and use it to truly connect with your audience so they begin to feel something for you. An effective Brand Story is intriguing and an opportunity to be truly authentic.
How are archetypes used in branding?
Using Archetypes to Define Your Brand
- Understand the Power and Potential of Your Brand. Know what you are offering your customers in ways that go beyond the rational and logical.
- Get to Know Your Customers.
- Build on the Emotional Connection.
- Use Symbolism for a Stronger Connection.
- Review and Apply the Right Archetype.