Backed by the Girombellis, an Italian fashion family, Versace established his own company, Gianni Versace SpA, in 1978 and staged his first ready-to-wear show under his own name that same year. His brother, Santo, served as CEO, and his sister, Donatella, was a designer and vice president.
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What made Versace famous?
Versace became internationally renowned for ultra-glamorous creations as well as spectacular theatrical costumes and innovative menswear design. Versace’s style combined luxurious classicism with overt sexuality. His sensational advertising campaigns featured supermodels such as Linda Evangelista and Naomi Campbell.
How did Versace become a designer?
Versace went to work for his mother after completing high school. In 1972, Versace moved to Milan, where he began freelance designing for Italian labels Genny, Callaghan and Complice. Versace launched his own ready-to-wear collection for women in 1978.
What inspired Versace?
Versace was strongly influenced by ancient Greek history, which dominates the historical landscape of his birthplace. He attended Liceo Classico Tommaso Campanella, where he studied Latin and ancient Greek, without completing the course. He was also influenced by Andy Warhol.
When did Versace start his brand?
1978
Founded in 1978 in Milan, Gianni Versace S.r.l. is one of the leading international fashion design houses and a symbol of Italian luxury world-wide.
What does the Versace logo mean?
The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back.
What makes Versace different from other brands?
Versace is remembered for bringing vitality and art to an industry that was once considered out of touch with street culture. He was able to build an empire worth 807 million dollars in less than ten years time. He was known for his glamorous styles, producing a range of siren dresses that became his trademark.
What is Versace slogan?
Every empire has a fall and rise.
What is Versace first line?
He debuted with a line of clothing for women, making the house an instant success, and went on to launch a men’s line in September. Versace remained an independent label was one of the few designers that retained control of the whole product cycle, from designing to retailing.
Who owns Versace now?
Michael Kors has a new name, Capri, and now owns both Versace and Jimmy Choo. The Versace store in Beverly Hills. With its acquisition of Versace, the company now named Capri is getting a 40-year-old Italian house with an international presence and pop-culture relevance.
What is the Versace pattern called?
A meander or meandros (Greek: Μαίανδρος) is a decorative border constructed from a continuous line, shaped into a repeated motif. Among some Italians, these patterns are known as “Greek Lines”.
What type of style is Versace?
The Versace name was born as an audacious and unapologetic brand, fusing street style with high fashion to create bombastic, avant-garde designs. Versace is well known for mixing mediums such as metal, mesh and leather, often painted in bright, almost jarring colors.
What is Versace culture?
Gianni Versace S.r.l., usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The company produces upmarket Italian-made ready-to-wear and accessories, as well as haute couture pieces under the Atelier Versace brand.
What is the meaning of Versace?
example of: clothes designer, couturier, designer, fashion designer. someone who designs clothing.
Is Versace a luxury brand?
Founded by Gianni Versace in 1978, Versace strengthens its position on our list of the most popular luxury brands online in 2022, after gaining ten places last year.
Why does Versace use Greek key?
In fashion, particularly as it relates to Versace’s recent collection, Greek key is one of the most versatile prints out there, working well in every color, as an accent and alongside other patterns. In home design, Greek key is also an important aesthetic, adding subtle, yet impactful architectural interest.
Is Versace a snake?
Versace was inspired by the pre-monster Medusa who symbolizes power, strength and beauty. This is clear in his logo that portrays her with flowing hair instead of snakes.
What does the Medusa head mean?
Medusa represent power and the ability to destroy one’s enemies. She’s often viewed as a strong figure. Her head is viewed as a protective symbol and was even used by the French Revolution as a symbol of French liberation and freedom.
What’s better Versace or Gucci?
When it comes to preferences and a general feel about the brand, both Versace and Gucci have a similar score. Online surveys show that Versace was slightly more appreciated than Gucci, but not by much. When it comes to negative comments, Gucci received slightly more criticism in comparison with Versace.
Why is Versace a good brand?
The brand is best known for creating high-quality, ready-to-wear fashion and accessories. It also has an haute couture line that is sold under its even more expensive brand, Atelier Versace. Everything that Versace carries is opulent, expensive, and highly sought-after.
Is Versace the best brand?
Versace is ranked #64 in Global Top 100 Brands.