We’ve put together a guide to the 10 most expensive logos in the world.
- Symantec Brand & Acquisition – $1,280,000,000.
- British Petroleum Logo & Marketing – $210,000,000.
- Accenture Logo Design – $100,000,000.
- Posten Norge (Rebrand) – $55,000,000.
- Australia & New Zealand Banking Group (ANZ) Logo – $15,000,000.
In this post
What is the most expensive logo in the world?
Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000. ANZ logo has established itself as the most expensive logo in the world. This logo was made during the merger of two enormous banks and was the consequence of joining the initial letters of their name into one abbreviation.
How much did Google pay for their logo?
$0
Google: $0
Although Google’s famous, rainbow logo has gone through minor alterations over the years, the original design was created in 1998 by Google co-founder Sergey Brin on the free graphics program called GIMP.
How much did BBC pay for their logo?
BBC Logo Redesign — $1,800,000
For this, the BBC paid $1,800,000. However, they can be forgiven, given the fact that they hold a record for the time during which they have not changed their logo one bit.
What is the most famous logo ever?
Complex magazine rated the Nike swoosh as the most iconic brand logo of all time. This simple shape is associated worldwide with the shoe company and high quality athletic apparel. The swoosh was originally designed by one of Nike founder Phil Knight’s students, a girl named Carolyn Davis.
How much did the Nike logo cost?
$35
The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos. That’s a little over $200 when you adjust for inflation. The $35 payment came from Phil Knight offering Carolyn $2 per an hour for original design work. The good news?
What is Apple’s logo worth?
The brand and logo of Apple has been named the most valuable in the world – worth nearly $119bn (£80bn), or more than the entire gross domestic product of Morocco, Ecuador or Oman.
How much does the Adidas logo cost?
After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros – roughly $1,800 – and two bottles of whiskey. How do I come up with a logo?
How much did Pepsi pay for their logo?
Pepsi paid $1 million for its new logo (even though it looks a lot like other brands’ logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden — until now.
What was Nintendo’s first logo?
The First Nintendo Logo
From the beginning and before expanding out of Japan, the first logo in Kanji (the Japanese writing system) was the three characters ‘任天堂’ spelled as 任 (Nin) 天 (ten) 堂 (dō). Though still debatable, this phrase is commonly interpreted as “Leave fate/luck to heaven.”
How much do companies pay for logos?
The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it.
What is the BP logo?
During the first 90 years of its history, the letters “BP” (the initials of “British Petroleum”) were the centerpiece of the BP logo. Originally, the company used the letters in black on the white background. They were given inside a pair of quotation marks.
Has the BBC changed its font?
The famous BBC logo has had a makeover after audiences told the corporation its services looked “old-fashioned” and “out of date”. Now the distinctive three blocks incorporating the letters BBC are slightly wider apart and feature the corporation’s own Reith font.
What is the oldest logo in the US?
Originating in 1876, John Deere is currently the oldest corporate logo used still today by one of America’s largest companies. Several other logos 24/7 Wall St. identified have been around since the second half of the 19th century.
Which brand has the best logo?
The Top 10 Most Memorable Logos
- McDonald’s.
- Coca-Cola.
- Google.
- Microsoft.
- Pepsi.
- Amazon.
- Target.
- Starbucks.
What is the most recognizable brand in the world?
Apple
With an eye-watering brand value of $323 billion, Apple is the most valuable global brand in the world, followed closely by Amazon in second place, and Microsoft in third.
The Heavy Hitters.
| Rank | #1 |
|---|---|
| Brand | Apple |
| Brand Value | $323B |
| YoY % Change | 38% |
| Industry | Technology |
Who owns Nike Swoosh?
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
What was Nike’s original name?
Blue Ribbon Sports
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
Why is Nike called Nike?
The company was founded on January 25, 1964, as “Blue Ribbon Sports”, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.
Why Apple logo is half bitten?
Software giant Google also made a significant change to its logo in 2015 as well as in the logo of its operating system Android. Many also claim that the bite in the logo of Apple was to create a buzz among computer enthusiasts as it rhymes with a byte, a unit for data in the computing and telecommunication segment.
Why is there a bite out of Apple logo?
According to Apple Explained (opens in new tab), Janoff put the bite in the Apple because without it, people found it hard to identify as an apple. In fact, the logo was often confused with a cherry (see below).