Some leading international firms changed their logos in 2021 to keep up with their visions.
- Burger King. Founded in 1953 as Insta-Burger King, the popular chain of hamburger fast food restaurants changed owners at least four times in its history.
- Warner Brothers.
- Kia.
- General Motors.
- Pfizer.
- CIA.
- Dacia.
- Inter Milan.
In this post
Why are companies changing their logo 2021?
There are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times. Whatever the reason, it helps to study recent logo redesigns.
What logos have changed over the years?
- Shell. — Shell logo evolution from 1900 to today.
- Baskin-Robbins. — Baskin-Robbins logo evolution from 1945 to today.
- Levi’s. — Levi’s logo evolution from 1890 to today.
- Apple. — Apple logo evolution from 1976 to today.
- Canon. — Canon logo evolution from 1934 to today.
- Starbucks. —
- Pepsi. —
- Chevrolet. —
Why are companies changing their logos?
The new logo is supposed to provide a fresh representation to the company and showcase the combined identity of both. A new logo might also be created when a company gets divided and another entity is being created with new management.
Which company changed their logo to half coin image?
Uber
Uber. Why they changed: Uber’s logo has gone through several iterations, but when they changed to a half-coin-looking image, consumers were confused. Uber realized this and refashioned their logo into a straightforward, lay-it-all-bare icon.
Why did Starbucks change their logo?
The logo’s colors shifted from brown to a kelly green to enhance a fresh start, growth and prosperity. Starbucks Coffee was also wordmarked with two stars on either side, with the stars adding a new way to connect the logo with the company name. This simple mnemonic streamlined their growing brand identity.
Why did Burger King change their logo?
“The redesigned logo reflects a new era for Burger King and its commitment to fresher, cleaner ingredients is best represented by looking back to simpler, less processed times,” Millman said about the rebrand. Heller felt similarly, noting that the new design nods back to the original concept.
Why did Adidas change its logo?
The reality is that Adidas hasn’t “changed” to a new logo since 1971. They’ve simply added different logos to reflect modernization, reach and different segments of their brand. Many brands do this. Nike has Nike Sportswear, Jordan Brand, Nike SB etc.
Why did Pepsi change their logo?
The present Pepsi logo was created in 2008 when the company started revamping its brand as part of its global re-branding strategies. The company wanted to make the new logo look relevant to the consumers who had changed a lot since 1993.
Why did Lego change their logo?
The primary reason for this rebrand in 1936 was so that the logo would fit properly on the bottom of all the wooden toys Lego was making at the time. The brand name was italicized in fine lines. It was a very modest and straightforward logo, staying with the company for nearly a decade.
Why are logos flat now?
“The place where most brand interaction is happening these days is on your phone, so having a logo that’s flatter and simplified allows it to scale down to mobile sizes and allows it to be more flexible and change color. The brand can take it and reimagine it in different ways—give it motion, give it more life.
How often do companies change logos?
Just like a house painted twenty years ago looks old, so does an old logo look out-of-class. Customers can spot an old logo that perceives the company as old-fashioned. Ideally, you should update your business logo once every five years to keep up with the trends.
Why are brands going flat?
Seeing these giants going for flat has motivated other major brands to do the same. The reason being, previous logo styles followed strict rule-gradients, shadows, and other visual enhancements. However, flat design logos focus on clarity and versatility and reflect a modern look with vector-friendly graphical shapes.
What brands have changed names?
Take a look at some of the biggest companies that have undergone a brand change.
- Google was initially called ‘Backrub’
- Pepsi-Cola was originally called Brad’s Drink.
- Apple, Inc.
- AOL was formerly known as Quantum Computer Services.
- Sony was originally called Tokyo Tsushin Kogyo.
What company has a heart logo?
CVS Health
It’s a fact above all else, and because of that heart also would be closely associated with health and a person’s well-being. CVS Health thought the same way.
What company has an eye logo?
CBS On Oct. 20, 1951, the CBS Eye made its debut on the airwaves. Creative director Bill Golden, who designed the logo, was inspired when he drove through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits.
What was McDonald’s first logo?
The Golden Arch Logo
1961: The Golden Arch Logo
Together with Fred Turner and Jim Schindler, he created a model that represented the two overlapped arches and a line passing through them. It was the first McDonald’s logo that featured the famous arches.
What is Burger King’s logo?
The logo is a picture of a king sitting on top of a hamburger holding a soda. Red, yellow, blue, and brown were used to colour the logo, and the phrase Home of the Whopper was on the bottom of the logo. In 1969 the Burger King logo was changed.
Is Starbucks Getting rid of the mermaid?
In March, on its 40th anniversary, the Starbucks name will be entirely removed from its logo, leaving only a stylized illustration of the green mermaid, which Mr. Schultz calls “the siren.” The decision set off a wave of criticism from designers, much like the Gap logo fiasco last year.
Why did Pfizer change their logo?
“Our new identity reflects the dignity of Pfizer’s history and captures the innovative spirit and science focus alive in the company today,” Sally Susman, executive VP and chief corporate affairs officer, said on the new Pfizer website.
Why did Pizza Hut change their logo?
The logo is the latest change for Pizza Hut as competition tightens with its closest competitors, Domino’s (DMPZF) and Papa John’s (PZZA). In May, Pizza Hut changed the recipe of its “Original Pan Pizza” with a new cheese blend, sauce and pan.