With a cult-like following and a focus on exclusive products, it makes sense Gymshark relies on direct and search traffic as their main traffic drivers. They get the majority of traffic from their clothing fanatics without needing a large paid search investment.
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What’s so special about Gymshark?
Gymshark is a very popular athletic wear brand that offers functional gym clothes. The majority of the clothing you’ll find on Gymshark offers durable, flexible, and sweat-wicking products. A lot of fitness influencers wear Gymshark products.
What is Gymshark competitive advantage?
Gymshark use specific manufacturers to develop their own technical fabrics, and new styles, with products being manufactured and bought to consumers within 6 weeks. However, as a result they are tied into using the same manufacturer in order to maintain this, giving the supplier the power to raise prices.
What strategy does Gymshark use?
“Customer First Approach” – Strategy of Gymshark
Their success is a direct result of their customer-centric approach to business and this is something that permeates everything they do. It has managed to master the art of creating valuable and engaging content.
What is Gymshark’s marketing strategy?
Growing by getting a head start on social influencers
Instead of spending big on social ads, they decided to invest in relationships and community-building. Francis honed in on his favorite Youtube influencers such as Lex Fitness, and realized that their Youtube subscribers are Gymshark’s target audience.
Who is Gymshark’s target market?
18-25-year-olds
Gymshark has a clear target audience of 18-25-year-olds whose lives revolve around fitness, fashion and music. They do not deviate from the audience and everything they do is aimed at their needs.
Who are Gymshark’s biggest competitors?
The methodology with which competitors of Gymshark are ranked is based on a variety of data points.
Top 16 Gymshark Competitors & Alternatives
- Nike.
- Adidas.
- Lululemon.
- Puma.
- Under Armour.
- Athleta.
- Fabletics.
- Reebok.
Why are influencers leaving Gymshark?
But the influencer didn’t agree with some ambassador relationships and content that Gymshark enlisted. She ultimately decided to leave in support of her personal vision for the health industry. The brand has lost and gained ambassadors over the years, but they’ve remained loyal to the Gymshark community from the start.
How did Gymshark get so successful?
Influencer Marketing held the answer.
Francis searched social media for the top fitness influencers. He successfully got many to agree to work with him and his brand. The deal was that Francis would send the Influencers boxes of Gymshark clothing, free of charge.
What is the problem with Gymshark?
The perception of Gymshark as a brand that glorifies unrealistic bodies is growing. Gymshark has saturated social media with the physiques of young people on steroids. It would take several years to build the amount of muscle that many of these teenage influencers have.
Demand for their unique design spiked after their appearance at Body Power and soon, Gymshark became inundated with orders — they reportedly made over $42,000 in a single day. Francis and co quickly realised they were on to something special. In 2013, Gymshark did almost $500,000 in revenue from online sales.
What is Gymshark’s value proposition?
We’re Gymshark. We exist to unite the conditioning* community. It’s not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport.
Can you wear Gymshark casually?
Seriously, the Gymshark logo and name itself that makes it seem wrong to wear outside of a workout. Besides, if you’re wearing Gymshark casually, you’re missing out on the opportunity to dress up when you go out – how about a nice shirt, or a sweater and some jeans for the fall?
Can Gymshark be worn outside of the gym?
The Crest Sweatshirt is a Gymshark staple that’s meant to be worn pretty much anywhere, whether over a gym outfit or hanging around the house.
Is Gymshark only for gym?
Gymshark sells its fitnesswear exclusively online and only through its own website. The brand was an early adopter of influencer marketing, partnering with well-known fitness YouTubers and building a community of its own ambassadors, known as “Gymshark athletes.”
What does Gymshark stand for?
We’re Gymshark. We exist to unite the conditioning* community. It’s not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport. And we’re a team of individuals who know that to go further, we go together.
Is Gymshark an ethical company?
Gymshark’s environment rating is ‘not good enough‘. It uses few eco-friendly materials. It uses recycled packing. There is no evidence it minimises textile waste.
Is Gymshark a mass or niche market?
Gymshark found their niche in the fitness market when they noticed that bodybuilders and hardcore gym regulars were largely ignored by mainstream apparel brands, specifically from a stylistic perspective. At the time, brands were not creating activewear that was both fashionable and performance approved.
What is better than Gymshark?
The main competitors to Gymshark are Lululemon, Fabletics, Adidas, Alphalete, Sweaty Betty, Athleta, Nike, and ASOS.
Which brand is best for gym clothes?
Best Gym Clothing Brands
- Lululemon. Lululemon is one of the brands with the best gym clothes if functionality and aesthetic appeal are what you’re after.
- Alo Yoga. Alo Yoga is the best gym wear if yoga is what you’re into.
- Nike.
- GymShark.
- adidas.
- Outdoor Voices.
- Reebok.
- Under Armour.
Is Gymshark well known?
In nearly 7 years, Gymshark achieves great success (perhaps we should say a cult-like following): A sportswear empire valued between £300M and £400M. Their revenue reaches $50M in 2017 and $128M in 2018. Their net worth grew rapidly: $108K (2013), $1.5M (2014), $2.5M (2015), $3.4M (2016), $11.8M (2017).