Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
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Who sponsors Liverpool 2022?
Standard Chartered
The 22-23 season will still see Standard Chartered sponsoring Liverpool.
How long will Standard Chartered sponsor Liverpool?
NewsLFC and Standard Chartered extend principal partnership to 2027. Liverpool Football Club and Standard Chartered Bank are pleased to announce an extension to their partnership for a further four years. This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season.
How much is Liverpool sponsor?
Standard Chartered first partnered with Liverpool in 2010, with the original agreement reportedly worth UK£20 million (US$23.7 million) per year. The latest renewal also includes Liverpool’s women’s team, who will make their return to the Women’s Super League (WSL) for the 2022/23 season.
Are Liverpool still sponsored by Carlsberg?
The longest standing partnership in the Premier League dates back to 1992, when Carlsberg became official sponsor of Liverpool FC. Since then, we have walked side by side, through the ups and the downs of over a quarter of a century.
What brand is Liverpool?
Liverpool’s kits have been made by American company, Nike since 2020, with the deal set to end in 2025.
Does Under Armour sponsor Liverpool?
Liverpool star signs new, multi-year deal with the sportswear brand. Liverpool and England soccer ace Trent Alexander-Arnold has signed a multi-year extension with Under Armour, the sportswear brand had confirmed.
Who is the main sponsor of Liverpool?
Standard Chartered
2010-present – Standard Chartered
The fifth and current custodian of Liverpool’s shirt sponsorship arrived in 2010 as bank Standard Chartered became main club partner and took over the role.
Which bank sponsors Liverpool Football Club?
Standard Chartered Bank
Liverpool/London – Liverpool Football Club, Liverpool Football Club Women and Standard Chartered Bank are pleased to announce a four-year extension to their main sponsor agreement, taking the Bank’s partnership with the Club through to the end of the 2026/27 season, including improved investment in LFC Women.
How much is Liverpool Standard Chartered deal worth?
Liverpool FC is renewing its shirt sponsorship pact with British bank Standard Chartered in a deal worth more than $236.8 million or $59.2 million annually, according to The Times.
How many sponsors do Liverpool have?
It’s interesting to note that Liverpool is one of the Premier League teams that have switched their shirt sponsorships the least, only having five shirt sponsors in their entire history.
How much is Liverpool shirt sponsor worth?
The deal, which kicks in next summer, is worth over £50 million a year, which is a £10 million increase on the previous agreement with the financial services company.
Who are Chelsea FC shirt sponsors?
Its backers include Temasek Holdings, Sequoia China and Tiger Global Management, some of the most prolific investors in the venture capital arena. WhaleFin will replace Hyundai as Chelsea’s shirt-sleeve sponsor, with the Korean car-maker understood to be discussing an alternative commercial tie-up with the club.
When did Candy stop sponsoring Liverpool?
1988 to 1992
In 1988 while still with Adidas, Liverpool’s association with Crown Paints ended and Candy took over. Candy is an Italian owner manufacturer of household appliances, most famous of which are their washing machines.
When did candy sponsor Liverpool?
1988 and 1992
Candy were the shirt sponsor of English club Liverpool between 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon, and remembered as the sponsors when Liverpool won the league in 1990, and during the Hillsborough disaster of 1989.
When did Carlsberg stop sponsoring Liverpool?
Under the deal, Carlsberg will continue as the club’s Official Beer Partner for another five years, until the end of the 2023-24 season. The deal is a global partnership. Carlsberg is now Liverpool’s longest-serving sponsor, having first partnered with the club 27 years ago in 1992.
Does Lebron James own Liverpool?
In 2011, James became a minority shareholder in Liverpool when he went into partnership with the Fenway Sports Group before becoming a part owner in the organisation led by John W Henry. As well as other Business ventures like Blaze Pizza, James has lucrative sponsorship deals, most notably with Nike.
Are Liverpool still sponsored by AXA?
“Our partnership with Liverpool Football Club shows how the AXA brand has been reinvented” Since 2016, the AXA Group has undergone a profound transformation to refocus on its insurance business and better meet the needs of customers.
How many fans do Liverpool have?
Related Content
| # | Football Team | Number of Fans |
|---|---|---|
| 01 | Manchester United | 75,012,095 |
| 02 | Chelsea | 49,760,591 |
| 03 | Manchester City | 40,715,173 |
| 04 | Liverpool | 39,137,387 |
Who sponsors Real Madrid?
BMW
Today at Real Madrid City, Real Madrid held a ceremony to officially announce their new partnership with BMW, who will replace Audi as one of Real Madrid’s main sponsors. President Florentino Perez met with executive president of BMW in Spain and Portugal Manuel Terroba. The two formalized the deal.
Who is the owner of Liverpool FC?
Most football fans know Liverpool’s owner as John W. Henry, the American businessman, and his company FSG, or Fenway Sports Group.